Your restaurant business plan is your starting point for your restaurant business. Follow this roadmap for creating your restaurant business plan.

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Creating a clear mission statement will only
benefit you and all who read your business
plan.
What is your restaurant all about? What kind of
food/vibe/experience do you want guests to
enjoy?
Include top-line the specifics of your restaurant
in one succinct mission statement.

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Think across the board:
What does your ideal menu entail?
What will the color scheme be?
What will the fabrics/seating and
atmosphere look and feel like?
Create a conceptual vision of your
restaurant illustrating the
inspiration, look, feel, aesthetics, f
unctionality and floor plan.

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Creating your branding is an essential part of the business plan.
An extension of your mission statement, your brand concept should include: Supporting
details that enhance and explain further your ideals, vision, key messages/strategies and
point of differences.
Marketing includes advertising, in-store promotion, guest
engagement, outreach, community involvement, digital communications, media
relations and social media management. If no one is talking about your business, no
one is going to give you business.

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The goal here is to provide a general outline of
the operating systems that will be incorporated
in the business.
Ultimately, putting a financial plan into effect will
allow your business longevity and growth
potential, and demonstrating a clear
understanding of how to operate and manage
revenue and expenditure is going to catch the
eye of investors for certain.

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Conclude your business plan with a conservative eye to the future. Detailing
how you would like your business to grow and at what pace will give your
business plan some legs (i.e. movement towards the future).

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