1. Retargeter.com Advertising Specifications
Updated: 3/23/10
General Advertising Content Standards
• Ads must have a distinct border to clearly identify where the page ends, and advertisement begins.
• Animation cannot exceed 15 seconds. Animation can begin upon load and then must stop after no
longer than 15 seconds.
• The advertiser's landing page must match the offer being made in the advertisement.
• If Ad has “FREE” mentioned, there must be a disclaimer in the ad (for example “*conditions
apply”)
• ReTargeter reserves the right to request additional changes to submitted ads, or to reject any ad unit in
its sole discretion.
Accepted Advertising Sizes:
• 300x250: 300 pixels wide by 250 pixels tall
• 120x600: 120 pixels wide by 600 pixels tall
• 160x600: 160 pixels wide by 600 pixels tall
• 728x90: 728 pixels wide by 90 pixels tall
• 425x600: 425 pixels wide by 600 pixels tall
Note: We recommend that you provide ads for all five accepted ad sizes and also up to three (3) different
ads per size.
Creative Specifications
• Image Formats: GIF / JPG (40k file size max) or FLASH (40k file size max)
o To avoid issues when using FLASH files, please:
– use the clickTAG variable. Go here for more information
– make sure that the animation doesn’t loop, or last longer than 15 seconds
• Alternate Max Characters: 30 Characters
• Audio: On User Click
• Third Party Ad Serving: No, ads must be served by Retargeter.com
• No Rich Media
Delivery - Please send your final advertising creative files to ads@retargeter.com
ReTargeter.com does not accept retargeting ads for the following products: Adult products (films, magazines, websites, toys, etc.), drugs/drug
paraphernalia, lotteries (other than official state lotteries sponsored by a U.S. state, e.g. Illinois State Lottery), online casinos, gambling portals, gambling
educational sites, degrees for sale or offered by non accredited universities or programs, firearms, ammunition, fireworks, loan products which require
upfront fees, products/services that claim to repair bad credit, securities (stocks, bonds, notes, warrants, options, etc), insider tips on a particular stock or
commodity products containing ephedra, ma huang, chitosan or human growth hormones, comfrey, or pyruvate; or other products/elements/ingredients
as may be designated by ReTargeter at any time in its sole discretion.