This presentation explains content remarketing and how targeting advertising can be applied to tailored content to help encourage that final call-to-action.

1. RETROVIRALPRESENTS:THE
STORYOFCONTENTREMARKETING

2. in today’s
day and age…

3. The common message that digital"
agencies promote is the importance of
contentinvestment

4. NOWWE’RENOTSAYINGTHATCONTENTIS
BAD

5. We’resimplylookingatwaystomakeit
BETTER

6. and
ticking
The
Marketing
box
IT’SNOTJUSTABOUT
SPENDINGMONEY

7. it’s about
THECLIENTOBJECTIVES
ACTUALLYACHIEVING

8. at the core of what we do at retroviral
content is
ANDALWAYS WILLBE

9. WE’REALLABOUT

10. 0
0
0
to achieve the best RESULTS
seeding it to the RIGHT influencers
creating REMARKABLE content,

11. BUTWEWOULDN’TBECONSTANTLY
GROWINGANDIMPROVINGTHE
INDUSTRYIFWEDIDN’T
ASKOURSELVES...
?

12. “WHAT CANWEDOFOROURCLIENTS?”[MORE]
?
?
?
?
?
?
?
?
?
?
?
?

13. WE’RE REALLY
GOOD AT CREATING
EPIC CAMPAIGNS
TALKINGABOUTYOURBRAND
THATGETEVERYBODY

14. (DON’T LET ANYBODY
TELL YOU THAT WE’RE NOT)"
;)

15. But as the noise in the digital space
noise
noise
noise
noise
noise
increases
and the fight for marketing
and media budgets gets more
AGGRESSIVE

16. “Whatcouldwedotomakeourcampaigns
We have to ask ourselves
l a s t l o n g e r ? ”

17. “What could we do to make our clients
money go further?”

18. Contentcanmakeanaudience love yourbrand.

19. that they complete a
Content Remarketing can make"
an audience love your brand so much,
call-to-action.

20. Wait…

21. WHATISCONTENTREMARKETING?

22. ECOMMERCESTORESUSE
It’s using the same
principle that
like Amazon

23. 1. ShoppingonAmazon.com
2.Sameproductadvertisedwhilebrowsingtheweb

24. brandedvideocontent
And
applying
it to

25. 1.YOUTUBE
2.BANNERADONSITE

26. Andtransforming
itintosomething
somuchmore

27. Why can’t
they also be
remarkable?
BECAUSE
BANNER
ADSDON’T
HAVETO
BEBORING.

28. BECAUSEIFYOU’REASMARTCLIENT
and investing in content

29. Then you’re also
investing in people

30. andsometimes

31. People need reminding.

32. So,bycreatingtailoredcontent
That people are already familiar with

33. WE’REENCOURAGINGTHAT
FINAL CALLTOACTION

34. 1.Your targeted,
branded content
appears on
YouTube
2.We track and
remember all
the people who
view it
3.Those people see
your brand’s call-
to-action while
browsing the web
4.Taking them to a
place where they
can complete that
call-to-action

35. THINKOFCONTENTMARKETING
ASTHECUTEPUPPYSTARINGBACKAT
YOUFROMINSIDETHEPETSHOP

36. And content remarketing
is that puppy following you home

38. Because let’s be honest.
If no one completes the desired action

39. THENITWAS
ALLFORNOTHING.

40. tofindouthow CONTENTREMARKETING
canworkforyourbrand,giveusashout!
kirsty@retroviral.co.za
+27 11 326 5414