Bogdana butnar, digital marketing consultant top social brands2011

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Empresariales

SOCIAL MEDIA EXHAUSTION
BOGDANA BUTNAR
BOGDANABUTNAR.RO
TWITTER.COM/BOGDANA

Don’t know

24%
I love being ON constantly

50%
20%
SM will KILL me

30%I need some time OFF from SM

LIFE SPAN OF A SM MESSAGE 60%

LIFE SPAN OF A SM SPECIALIST 20%

STRUCTURE OF A TOT SM STRATEGY 20%

Index of contents

35 SECONDS
>100 FRIENDS

TIME OF WEEK
TIME OF DAY

Lifespan

12

10

1 WEEK
8

6

4

1 HOUR
2
1 MINUTE
0
35 SEC’S

AVERAGES

RETWEET VALUE (COPY/ CONTENT)
RETWEET NETWORK
EDGE RANK
BLOGGER OUTREACH PROGRAM
FORUM OUTREACH PROGRAM

CONCLUSION

MONITORING
MAINTENANCE

REGULATORY

EVERY 1
FEEDBACK/
MINUTE TO 1
INTERACTION WEEK

THE MANAGER

Measurements/ Tests

Special company issues TOT objective/ major
campaign / key message /
informs all other messages /
has various creative
executions / is monitored as
main outcome
Crisis management /

Tactical objectives / linked
to seasonal events /
opportunistic occurrences /
unplanned situations

Plan
Plan ahead
Tease plans
Test plans
Implement holistically
Be flexible
Use common sense to identify opportunities
Use contact network to identify tactics
Save budget
Budget
Don’t milk it / Don’t push it

CONCLUSION

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1. SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA Don’t know 24% I love being ON constantly 50% 20% SM will KILL me 30%I need some time OFF from SM

2. LIFE SPAN OF A SM MESSAGE 60% LIFE SPAN OF A SM SPECIALIST 20% STRUCTURE OF A TOT SM STRATEGY 20% Index of contents

3. 2010 Lifespan

4. 5 MINUTES ±100 FRIENDS Lifespan

5. 35 SECONDS >100 FRIENDS TIME OF WEEK TIME OF DAY Lifespan

6. Blogging

7. 12 10 1 WEEK 8 6 4 1 HOUR 2 1 MINUTE 0 35 SEC’S AVERAGES

8. RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION

9. MONITORING MAINTENANCE REGULATORY EVERY 1 FEEDBACK/ MINUTE TO 1 INTERACTION WEEK THE MANAGER

10. TOT STRATEGY SOLUTION

11. Measurements/ Tests Special company issues TOT objective/ major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Crisis management / Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations

12. Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION

13. THANK YOU!

Bogdana butnar, digital marketing consultant top social brands2011

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