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BRAND, PERSONAL
   Social Media Snow Camp
Pârâul Rece, 15 decembrie 2012
EVANGHELIȘTII
TOM PETERS


”Today, in the Age of
the Individual, you
have to be your own
brand”.

Fast Company, 1997:
http://bit.ly/VHTheo
DAN SCHAWBEL

”Celebrities... don’t
have to pay for
anything because of
who they are.”

Personal Branding
Blog, 2007: http://
bit.ly/SIXlXp
PERSONALU’, ÎN MASĂ
ADOBE

”Showcase the
ultimate project: You.
Adobe has the tools
you need to perfect
your personal
brand.”

http://bit.ly/Uom6FS
PWC

”In building your
brand, you define
your individuality,
maximize strengths,
and manage your
choices.”

http://pwc.to/SIZcvi
GICII-CONTRA
DREW OLANOFF


”It’s fake, it’s not
productive and it’s
actually holding us
back from being
actual humans.”

http://tcrn.ch/SJ06rV
OLIVIER BLANCHARD

”If you really want
people to know your
name and take
notice, go build
something. That’s
how it works.”

http://bit.ly/Uvxu4V
ȘTEFAN LIUȚE


”Brandingul
personal există de
când lumea. Numai
că nu se numea așa
înainte.”

http://bit.ly/UDEj4w
GÂLCEAVA E DESPRE...


Superficialitate vs. profunzime

Oameni care fac lucrurile să se întâmple vs. falși
profeți

Irelevanța terminologiei (personal branding, self
help etc.)
POVEȘTI ȘI PERSONAJE
BRANDURILE ȘI POVEȘTILE


Poveștile: personaje și pățaniile lor

Personaje - branduri

Personaje = branduri personale

12 arhetipuri de personaj: http://bit.ly/U6rcYr și
traducerea laică: http://bit.ly/XFU3cd
INOCENTUL
NAIV, ONEST ȘI OPTIMIST. CE MAI, UN HIPIOT.
OMUL OBIȘNUIT
CONFORMIST ȘI REALIST. ”JUST A SLOB LIKE ONE OF US”.
EROUL
CURAJOS, AROGANT ȘI RĂZBOINIC. ADICĂ FĂT-FRUMOS.
GRIJULIUL
EMPATIC, ALTRUIST ȘI SFÂNT. MAICA TEREZA ÎN PICIOARE.
EXPLORATORUL
ICONOCLAST, HOINAR ȘI EGOIST. ”TO BOLDLY GO...”
REBELUL
DISRUPTIV, REVOLUȚIONAR ȘI RADICAL. OAIA NEAGRĂ. CHE.
ÎNDRĂGOSTITUL
ENTUZIAST, SENZUAL ȘI APROPIAT. FELIX ȘI OTILIA.
CREATORUL
INVENTATOR, ARTIST ȘI VISĂTOR. PICASSO-STYLE.
BUFONUL
NEBUNUL REGELUI, FARSOR ȘI PONTOS. SEINFELD.
ÎNȚELEPTUL
REFLECTIV, PĂTRUNZĂTOR ȘI NEOBOSIT. CURAT AINȘTAIN.
MAGICIANUL
VRACI, CARISMATIC ȘI CAM MANIPULATOR. ORICE POLITICIAN.
STĂPÂNUL
SIGUR PE SINE, AUTORITAR ȘI SUPERIOR. UNSUL DOMNULUI.
VOI CINE SUNTEȚI, PE BUNE?
Toate ilustrațiile (p. 15-26):
         MEMECENTER.COM
MULȚUMESC!
office@storience.com
    0374 945 294

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