2. “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is a surprise it’s not better.” Avinash Kaushik — Analytic Evangelist, Google
3. “ When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.” John M. Richardson Jr.— Professor, pioneer in System Dynamics
13. Connected, simple, trustful and relevant Plan a dinner with my foodie group Tell friends that I just checked in to a restaurant Share a photo with my family Post the music I’m listening to on Facebook
18. What does “the new IT&C” mean? New IT&C = Computers + mobiles + SW + Internet Is Mobile Social Media an evolution? Yes – it adds the “here and now” effect How does it look in action? Connected + simple + trustful + relevant When does this future come? The future starts now! What’s in it for me? Adopt social media, adapt to mobility!
19.
Notas del editor
Social web is not only about social networking. Social has become a key feature in any web service. Both Internet and real world brands are developing social experiences to support their offering and improve consumer engagement. Here just a few examples: Social gaming has become hugely popular. British Airways has built a social community site around it’s London – New York route. Social media has become a critical tool for charities to engage with their supporters. US army recently lifted the ban on social networks and it’s utilizing social networks for recruitment and generating support. Social gaming has disrupted the established games industry, delivering rapid growth and strong profits for new entrants like Zynga: Social tools and features have created viral game distribution, establishing massive user bases and reducing customer acquisition costs. Zynga, the creator of hits including FarmVille and Mafia Wars , was only formed in 2007 yet has over 100m unique users each month. British Airways’ Metrotwin service is creating a online social community to ‘twin’ New York and London: BA are targeting local residents and visitors, treating both cities as one online community cross-referencing neighborhoods, businesses, attractions, etc, to aid discovery through recommendations. The London to New York route is BA’s busiest and most lucrative. http://www.metrotwin.com/ Non–profit organizations are adopting social features faster than commercial organizations Research highlights that social media has become a critical tool that charities have adopted to communicate with and engage their supporters. By 2008 89% of charities listed by Forbes 200 charity list were already utilizing social media. Commercial organizations are also starting to utilize social networks as part of their philanthropic endeavours – JP Morgan Chase recently invited Facebook users to vote for charities to receive a share of $5m – opening up its decision making to the crowd. Sources : Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, The University of Massachusetts Dartmouth Center for Marketing Research (2009) http://sncr.org/2009/06/28/nonprofit-organizations-lead-the-way-in-social-media-adoption-according-to-society-for-new-communications-research-chair-dr-nora-ganim-barnes-and-eric-mattson-of-financial-insite/ http://www.nj.com/news/index.ssf/2009/12/jp_morgan_invites_facebook_use.html The US Army lifted its ban on social media as it also commissions a major long-term research study into social and cognitive networks : The US Army is now providing access to social networks for its troops, using social media to generate more support from the public and also support its recruitment efforts. It is separately engaging in a 10 year, $35m research study (with partners including IBM, MIT and Harvard) to “look into how networks operate and how information is spread from peer to peer, particularly in the military”. http://www.research-live.com/us-army-launches-$35m-social-network-research-project/4001623.article http://mashable.com/2010/02/26/military-social-media/ http://www.goarmy.com/downloads/army_social_networks.jsp
MESSAGE: Phones category of devices will drive our volume Products business. Computers and Smartphones categories of devices will create new value through irresistible solutions. Talking points: We are prioritizing User experience - Revolutionizing the user interface Nokia is creating a uniquely social interface that is natural, personal, and beautiful to use. We are now working to renew our user interface for both Symbian and Maemo devices with Qt software. Qt will provide a visually stunning user experience with fast and smooth direct touch interaction, simplified navigation, and improved performance. We will build on existing great experiences like the Contacts Bar and Media Bar in the Nokia (Alvin) and the Nokia N97 personalizable homescreen. We are continuing to invest in Series 40, the Nokia 3710 fold brings a new visual and intuitive interface. As the devices market is broadening, with extremes going further away from each other, we divide the device market into three areas with different ways to create and capture value, and also different business models: Computers Smartphones Phones Devices are an integral part of solutions, and the most significant way to monetize them. But, we need to gain back momentum in the converged devices space with particular focus on speed and innovation vs. our new competition (Google, RIM and Apple) Background: Computers, is a new business area, not yet formed, which we want to drive. Use cases come from PC industry rather than from telecom world. We will address this space with Maemo based products, which combine the performance of PCs with personal context and mobility. – part of “SOLUTIONS BUSINESS” Smartphones optimize the solution experience for the mass market. They combine the world of telephony with a wide range of experiences and solutions. Form factor renewal to touch and qwerty is needed to provide excellent user experience for optimized solutions. Our competitive advantage is to bring wide range of solutions to the mass market. – part of “SOLUTION BUSINESS” In Phones, scale and cost competitiveness are essential. In these devices, voice is the key. In addition we will provide selected solutions and basic service enablers. Nokia’s strong brand, appealing physical design and high perceived quality will also continue to be our competitive advantages. – VOLUME/PRODUCT BUSINESS
The digital convergence and Internet mean that today we many types of competition While we continue to see the traditional mobile phone competitors following Nokia’s lead in moving to the convergence space, we actually see the real new competition coming from PC, Internet and consumer electronics areas Also, we start seeing completely new type of competition from software, Internet and chipset manufacturers who all want to participate to this exciting business opportunity I wont spend more time on competition as we want to focus on what Nokia is doing to in this space but it’s obvious that the fact that many companies are entering this market is a strong sign that others share our enthusiasm related to the converging internet area
MESSAGE: Phones category of devices will drive our volume Products business. Computers and Smartphones categories of devices will create new value through irresistible solutions. Talking points: We are prioritizing User experience - Revolutionizing the user interface Nokia is creating a uniquely social interface that is natural, personal, and beautiful to use. We are now working to renew our user interface for both Symbian and Maemo devices with Qt software. Qt will provide a visually stunning user experience with fast and smooth direct touch interaction, simplified navigation, and improved performance. We will build on existing great experiences like the Contacts Bar and Media Bar in the Nokia (Alvin) and the Nokia N97 personalizable homescreen. We are continuing to invest in Series 40, the Nokia 3710 fold brings a new visual and intuitive interface. As the devices market is broadening, with extremes going further away from each other, we divide the device market into three areas with different ways to create and capture value, and also different business models: Computers Smartphones Phones Devices are an integral part of solutions, and the most significant way to monetize them. But, we need to gain back momentum in the converged devices space with particular focus on speed and innovation vs. our new competition (Google, RIM and Apple) Background: Computers, is a new business area, not yet formed, which we want to drive. Use cases come from PC industry rather than from telecom world. We will address this space with Maemo based products, which combine the performance of PCs with personal context and mobility. – part of “SOLUTIONS BUSINESS” Smartphones optimize the solution experience for the mass market. They combine the world of telephony with a wide range of experiences and solutions. Form factor renewal to touch and qwerty is needed to provide excellent user experience for optimized solutions. Our competitive advantage is to bring wide range of solutions to the mass market. – part of “SOLUTION BUSINESS” In Phones, scale and cost competitiveness are essential. In these devices, voice is the key. In addition we will provide selected solutions and basic service enablers. Nokia’s strong brand, appealing physical design and high perceived quality will also continue to be our competitive advantages. – VOLUME/PRODUCT BUSINESS
The strategy for SN is totally different. Mobile social activity is more than just accessing social networking sites while on the go.Our goal is to make your social life far richer than what you can do on the PC. Because on the phone mobile social computing is not restricted to using mobile social networking sites only. It includes the ability to share content that resides on your phone, like photos, videos—even your location. As a result SN becomes much more front and center. It becomes fully infused within the phone itself.
MESSAGE: Phones category of devices will drive our volume Products business. Computers and Smartphones categories of devices will create new value through irresistible solutions. Talking points: We are prioritizing User experience - Revolutionizing the user interface Nokia is creating a uniquely social interface that is natural, personal, and beautiful to use. We are now working to renew our user interface for both Symbian and Maemo devices with Qt software. Qt will provide a visually stunning user experience with fast and smooth direct touch interaction, simplified navigation, and improved performance. We will build on existing great experiences like the Contacts Bar and Media Bar in the Nokia (Alvin) and the Nokia N97 personalizable homescreen. We are continuing to invest in Series 40, the Nokia 3710 fold brings a new visual and intuitive interface. As the devices market is broadening, with extremes going further away from each other, we divide the device market into three areas with different ways to create and capture value, and also different business models: Computers Smartphones Phones Devices are an integral part of solutions, and the most significant way to monetize them. But, we need to gain back momentum in the converged devices space with particular focus on speed and innovation vs. our new competition (Google, RIM and Apple) Background: Computers, is a new business area, not yet formed, which we want to drive. Use cases come from PC industry rather than from telecom world. We will address this space with Maemo based products, which combine the performance of PCs with personal context and mobility. – part of “SOLUTIONS BUSINESS” Smartphones optimize the solution experience for the mass market. They combine the world of telephony with a wide range of experiences and solutions. Form factor renewal to touch and qwerty is needed to provide excellent user experience for optimized solutions. Our competitive advantage is to bring wide range of solutions to the mass market. – part of “SOLUTION BUSINESS” In Phones, scale and cost competitiveness are essential. In these devices, voice is the key. In addition we will provide selected solutions and basic service enablers. Nokia’s strong brand, appealing physical design and high perceived quality will also continue to be our competitive advantages. – VOLUME/PRODUCT BUSINESS
As said before social is something we do, not something where we go to, so what we do with Ovi, is that we provide the tools to create conversations. In essence, we make all our services social enabling our consumers to have conversations around any object they find relevant. The object can be a picture, a music track, a calendar event, an application, a place or anything the consumer finds relevant.
MESSAGE: Phones category of devices will drive our volume Products business. Computers and Smartphones categories of devices will create new value through irresistible solutions. Talking points: We are prioritizing User experience - Revolutionizing the user interface Nokia is creating a uniquely social interface that is natural, personal, and beautiful to use. We are now working to renew our user interface for both Symbian and Maemo devices with Qt software. Qt will provide a visually stunning user experience with fast and smooth direct touch interaction, simplified navigation, and improved performance. We will build on existing great experiences like the Contacts Bar and Media Bar in the Nokia (Alvin) and the Nokia N97 personalizable homescreen. We are continuing to invest in Series 40, the Nokia 3710 fold brings a new visual and intuitive interface. As the devices market is broadening, with extremes going further away from each other, we divide the device market into three areas with different ways to create and capture value, and also different business models: Computers Smartphones Phones Devices are an integral part of solutions, and the most significant way to monetize them. But, we need to gain back momentum in the converged devices space with particular focus on speed and innovation vs. our new competition (Google, RIM and Apple) Background: Computers, is a new business area, not yet formed, which we want to drive. Use cases come from PC industry rather than from telecom world. We will address this space with Maemo based products, which combine the performance of PCs with personal context and mobility. – part of “SOLUTIONS BUSINESS” Smartphones optimize the solution experience for the mass market. They combine the world of telephony with a wide range of experiences and solutions. Form factor renewal to touch and qwerty is needed to provide excellent user experience for optimized solutions. Our competitive advantage is to bring wide range of solutions to the mass market. – part of “SOLUTION BUSINESS” In Phones, scale and cost competitiveness are essential. In these devices, voice is the key. In addition we will provide selected solutions and basic service enablers. Nokia’s strong brand, appealing physical design and high perceived quality will also continue to be our competitive advantages. – VOLUME/PRODUCT BUSINESS
MESSAGE: Phones category of devices will drive our volume Products business. Computers and Smartphones categories of devices will create new value through irresistible solutions. Talking points: We are prioritizing User experience - Revolutionizing the user interface Nokia is creating a uniquely social interface that is natural, personal, and beautiful to use. We are now working to renew our user interface for both Symbian and Maemo devices with Qt software. Qt will provide a visually stunning user experience with fast and smooth direct touch interaction, simplified navigation, and improved performance. We will build on existing great experiences like the Contacts Bar and Media Bar in the Nokia (Alvin) and the Nokia N97 personalizable homescreen. We are continuing to invest in Series 40, the Nokia 3710 fold brings a new visual and intuitive interface. As the devices market is broadening, with extremes going further away from each other, we divide the device market into three areas with different ways to create and capture value, and also different business models: Computers Smartphones Phones Devices are an integral part of solutions, and the most significant way to monetize them. But, we need to gain back momentum in the converged devices space with particular focus on speed and innovation vs. our new competition (Google, RIM and Apple) Background: Computers, is a new business area, not yet formed, which we want to drive. Use cases come from PC industry rather than from telecom world. We will address this space with Maemo based products, which combine the performance of PCs with personal context and mobility. – part of “SOLUTIONS BUSINESS” Smartphones optimize the solution experience for the mass market. They combine the world of telephony with a wide range of experiences and solutions. Form factor renewal to touch and qwerty is needed to provide excellent user experience for optimized solutions. Our competitive advantage is to bring wide range of solutions to the mass market. – part of “SOLUTION BUSINESS” In Phones, scale and cost competitiveness are essential. In these devices, voice is the key. In addition we will provide selected solutions and basic service enablers. Nokia’s strong brand, appealing physical design and high perceived quality will also continue to be our competitive advantages. – VOLUME/PRODUCT BUSINESS
The digital convergence and Internet mean that today we many types of competition While we continue to see the traditional mobile phone competitors following Nokia’s lead in moving to the convergence space, we actually see the real new competition coming from PC, Internet and consumer electronics areas Also, we start seeing completely new type of competition from software, Internet and chipset manufacturers who all want to participate to this exciting business opportunity I wont spend more time on competition as we want to focus on what Nokia is doing to in this space but it’s obvious that the fact that many companies are entering this market is a strong sign that others share our enthusiasm related to the converging internet area
Social web is not only about social networking. Social has become a key feature in any web service. Both Internet and real world brands are developing social experiences to support their offering and improve consumer engagement. Here just a few examples: Social gaming has become hugely popular. British Airways has built a social community site around it’s London – New York route. Social media has become a critical tool for charities to engage with their supporters. US army recently lifted the ban on social networks and it’s utilizing social networks for recruitment and generating support. Social gaming has disrupted the established games industry, delivering rapid growth and strong profits for new entrants like Zynga: Social tools and features have created viral game distribution, establishing massive user bases and reducing customer acquisition costs. Zynga, the creator of hits including FarmVille and Mafia Wars , was only formed in 2007 yet has over 100m unique users each month. British Airways’ Metrotwin service is creating a online social community to ‘twin’ New York and London: BA are targeting local residents and visitors, treating both cities as one online community cross-referencing neighborhoods, businesses, attractions, etc, to aid discovery through recommendations. The London to New York route is BA’s busiest and most lucrative. http://www.metrotwin.com/ Non–profit organizations are adopting social features faster than commercial organizations Research highlights that social media has become a critical tool that charities have adopted to communicate with and engage their supporters. By 2008 89% of charities listed by Forbes 200 charity list were already utilizing social media. Commercial organizations are also starting to utilize social networks as part of their philanthropic endeavours – JP Morgan Chase recently invited Facebook users to vote for charities to receive a share of $5m – opening up its decision making to the crowd. Sources : Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, The University of Massachusetts Dartmouth Center for Marketing Research (2009) http://sncr.org/2009/06/28/nonprofit-organizations-lead-the-way-in-social-media-adoption-according-to-society-for-new-communications-research-chair-dr-nora-ganim-barnes-and-eric-mattson-of-financial-insite/ http://www.nj.com/news/index.ssf/2009/12/jp_morgan_invites_facebook_use.html The US Army lifted its ban on social media as it also commissions a major long-term research study into social and cognitive networks : The US Army is now providing access to social networks for its troops, using social media to generate more support from the public and also support its recruitment efforts. It is separately engaging in a 10 year, $35m research study (with partners including IBM, MIT and Harvard) to “look into how networks operate and how information is spread from peer to peer, particularly in the military”. http://www.research-live.com/us-army-launches-$35m-social-network-research-project/4001623.article http://mashable.com/2010/02/26/military-social-media/ http://www.goarmy.com/downloads/army_social_networks.jsp
