2. My name is Grant McKenzie and I serve the KING of beer in ROMANIA
3. Archetypes Creator Explorer Innocent Jester Lover Ruler Magician Regular Guy Outlaw Sage Hero/warrior Caregiver All great stories tend to revolve around classic archetypes
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5. The KING’s journey started in Cluj in 1878. And it carried him through-out Romania
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7. Most importantly to stay in touch with his people – to communicate and engage The ruler must inspire his people but must also be inspired by them
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10. The Ruler knows that the best thing to do to avoid chaos is to take control.
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12. Facebook is the center of URSUS social media activation The biggest Facebook community for a beer brand in Romania
13. YouTube is used to drive awareness for the video content generated Over 19,000 views of the videos uploaded to the channel were made in the first three months
16. Describing the URSUS digital assets SEO SMS / MMS / Video / Advertising Special branding Mobile Marketing Social Media Marketing Email Marketing Newsletter inserts Contextual ads Social ads (Facebook) Content Online games SEO Widgets Special projects Display advertising Text ads Content platforms … . Traditional banners Bluetooth apps. Main Platform