1. Physical presence in an
online world
Rewire London / June 8 2010
presented by Dana Gornitzki
mAnic Inc / MIEN Magazine
Thursday, 12 August 2010
2. A bit of background
2-minute intro to DG
marketing & entrpreneurship
public relations / mAnic
journalism
MIEN - show the site
lead into digital and physical balance
Thursday, 12 August 2010
3. How do consumers find you? And
how do you find your consumers?
traditional (or ‘old’) media?
‘new’ media?
word of mouth?
a combination?
Thursday, 12 August 2010
4. Media Landscape
‘Old’ model: print, radio, television
‘New’ media: is what online was referred as up
to mid to late 2000’s
now media landscape is a strong combination
and models have flipped
Thursday, 12 August 2010
5. Case Study
MIEN Magazine hosted the Parlour
a pop up old style living room dedicated to
nostalgic fun and civilised merriment
Like-minded collaborators and sponsors
workshops, activities, physical extension to
brand
Thursday, 12 August 2010
7. Result?
engaged existing readers
press exposure
spiralled into much wider online conversation
via blogs + social networks
real life engagement / face to face interaction
Thursday, 12 August 2010
8. Now...Your brand
what are you selling? showcasing?
who are you reaching?
and what media do they consume?
how do they find your brand?
what does it look like? smell like? taste like?
Thursday, 12 August 2010
9. Your brand’s reach
where are you now in the landscape?
do you have a website? (probably yes)
do you have a Facebook account? (probably
yes)
do you have a blog? (probably yes)
Twitter? Foursquare? YouTube? Other social
networks?
Thursday, 12 August 2010
10. One or two
volunteers
brainstorming exercise / collaborative
Thursday, 12 August 2010
11. Keep in touch
revival of mAnic this autumn: media
strategy / brainstorming / collaboration /
ideation
ideas? stuck? coffee?
dana@nostressnopanic.com
Thursday, 12 August 2010
