Are the photos on your website attracting and converting your guests or does clicking your link cause visitors to close their eyes immediately? Join Joe Jenkin, graphics and media specialist, as he tells you about the power and value that professional photography and videography adds to your website and the impact on your visitors’ online experience. Joe shares his expertise from years behind the camera in room staging for a photo shoot, important things to keep in mind when selecting a photographer or videographer, and how dynamic images enhances your website and increases revenue.

1. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

2. About RezStream
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Established in 2005
• Located in Denver, Colorado
• 21 Employees
WHO WE ARE
• Software and Internet Services
• Independent Properties Only
• 100 Rooms or Less
WHAT WE DO
• Founders of RezStream Set the Tone
• Hire Passionate Professionals
• Education
WHY WE DO
IT

3. About Me
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Born in Wisconsin
• Took my first photography class in High School and was drawn to the creative aspect of
creating an image and sharing with everyone
• Moved to Colorado to attend Photography School in 1998
• Taught Photoshop at Colorado Mountain College in 2004 for one semester
• Took my creative passions and started designing websites for the hospitality industry in
2003
• Worked for one of the most prestigious Real Estate Agencies in Aspen, CO shooting
photos and creating video tours
• 7 Years at RezStream
• Graphics & Media Specialist
• Golf enthusiast – The thrill of competing excites me to get better
• Love cooking - known for my Honey Glazed Fried Chicken & Cinnamon Crumb Cake with
Strawberry Coulis

4. About Me
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

5. TABLE OF
CONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
01
Value of
Photography
02
Why
Pro vs. Amateur?
03
Video
Benefits
04
Things to
Consider
with Video
05
Video FAQ
06
Photo FAQ
Be Prepared
07
Cost
Association
Photo/Video
08
Questions?

6. 01 | Value of Photography
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
1. Proves credibility of the property
2. Paints the picture of the ideal vacation/experience/fantasy
3. Helps confirm interest in purchase decision
4. Drives additional revenue
Your photography should be as good as your property. If you have a gorgeous place,
your photos should display exactly that.
Specialty Lenses
Consumers value imagery more so than
product information, product descriptions and
ratings/reviews. 67% deem imagery to be the
most important.*
*Source: mdgadvertising

7. Benefits of a Professional
• Experienced
• Advanced equipment
• Refined techniques
• Knows how to shoot lodging
rooms in confined space
• Used to working long hours
• Experienced with photo editing
• Quality over quantity
Benefits of an Amateur
• Cost friendly
• Typically available when you
need them
• Quantity over quality
02 | Professional vs. Amateur?
Is the price tag worth a professional?
www.rezstream.com
90% of info
transmitted to the
brain is visual, visuals
get processed 60,000
times faster than text
My fried chicken is AMAZING, but does that make me a professional chef? Restaurants don’t call me and
ask me to be the cook for the night.

8. 02 | Professional vs. Amateur?
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Which photograph entices you to stay in the room?
Room 1 Room 2
Poll Question

9. 02 | Professional vs. Amateur?
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Before & After

10. 02 | Professional vs. Amateur?
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

11. 02 | Professional vs. Amateur?
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

12. 02 | Professional vs. Amateur?
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

13. 02 | Professional vs. Amateur?
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

14. 02 | Professional vs. Amateur?
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

15. 03 | Video Benefits
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Do you really need it?
• 58% of respondents consider
companies that produce video content
to be more trustworthy
• 73% of all U.S. Adults are more likely
to purchase after watching an online
video that explains the product or
service
• According to Forrester, video has
become so prominent in hospitality
that 45% of leisure travelers and more
than 70% of business travelers were
more likely to book as a result of
viewing video
No Audio

16. 04 | Things to consider with video
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Length of video
1. Don’t try and fit everything in one video
2. Break them apart into separate videos – Keeping them engaged is more important than having one long video. Keep
them moving through your site. (Overview of property, Dining, area activities, accommodations)
3. If you can’t hold your viewers’ attention – the video is pointless
4. Connect with your viewers on an emotional level
5. Give the viewers a sense of feeling of where they are
6. Provide calls to action
Audio for your video
1. Make sure your audio is good quality. It can be a big disappointment if you have a great
video, but bad audio.
2. Spend the extra money on great music. Music tells you how you should feel during video
– it’s all about your brand – It should complement your message. Approx.$199
(www.marmosetmusic.com - www.themusicbed.com)
Tell your unique story – what makes you different
Move the camera
1. Dynamic camera movements (slider movements, crane movements, time lapses, stedicam shots)
2. Make sure the movements have a purpose. Use them to help tell your story
3. If the camera is constantly moving and has no purpose the viewer may get lost. (sea sick)
4. These movements will make your story more interesting and it will draw the viewer in

17. 05 | Video FAQ
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
How Long should my video be?
• TV has changed our attention spans and we have become trained to lose focus after a short amount of time. People are
watching less and less commercials due to DVRs.
• Imagine you have (1) minute to talk about your property. What would you say?
Should videos have voice overs, interviews
• Voice overs if done professionally can make a big impact. It helps tell your story and drive home your selling proposition.
• Having a live person on camera can also be intriguing. Visitors learn the personality of you and the property. Try to
make it casual - when it becomes a production – everyone seems to tense up.
• Good Audio is important - step away from running water, cars driving by, and wind. Make sure you are mic’d up
properly.
How long does the video editing process take?
• Editing times will vary depending on length, color correction, and audio in
the video.
• If the videographer creating your video uses a storyboard and the scenes
are shot properly this can help speed up the process.
• Preplan. Preplan. Preplan… Get involved with your story.
How should I place the video on my site?
• Some people prefer to just upload the video to YouTube. Which is a great way to start, but talk with your web
developer, they can upload the video directly on your site with another video player. Make sure the video player
uses html5. If the video is on a flash player it will not play on Apple devices (iPad, iPhone).

18. 06 | Photography FAQ
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
How many rooms can you shoot in a day?
• On average 4-6 rooms per day can be shot.
• This can vary depending on advanced staging or client specific shot requests
• This does not include exterior photos or video
What are the shooting hours?
• All photographers are different. We encourage you to speak to them in advance to get a sense for their shooting hours.
RezStream routinely shoots sunrise to sunset to maximize your photography budget.
How many images do I get? (Example 2 day shoot)
• This will vary on the scope of work outlined by you and the photographer.
• You may get 40 images from one photographer and 20 from another. This usually happens because of quality of
staging and lighting. Some people may say I get more for my money with 40 images. This will depend on how
professional you want the images to look. Remember you are trying to sell an experience.
Who owns the photography?
• Most photographers will do this two different ways.
• First is that you pay a daily rate for the photographer and you will own the imagery, however the photographer
has the right to use the photos for his/her portfolio.
• A second option is you pay a lower daily rate, but the photographer owns the rights to the images and you have to
pay licensing fees. (different fees apply to the media type. Web only, print or publication. ) You will then have to
renew after your agreement is up if you want to continue using the images.
RezStream feels option one is the most convenient for our clients.

19. 06 | Photography FAQ
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Get involved to assure you get the images you desire
I have found success working alongside the client as well
as working solo and just running with my vision. You know
your property best so working with the photographer will
help get you the best possible product.
1. Scout property before shoot during different times of day. (pay close attention to the lighting)
2. Make a list of shots that are priority top to bottom. Interiors, bathrooms, exteriors,
dining, lifestyle. (some images take more time than you think to stage and capture – sometimes the photographer
or assistant will have to rearrange items, steam the sheets, etc.)
3. Don’t be afraid to ask questions. (when you have questions the photographer can explain why he/she
shoots a certain way in order to capture the best image.)
4. Prepare props for styling. (Models, flowers, books, wine, towels, suite cases, activity accessories, etc…)
5. Walk around with the photographer and show your notes and discuss a strategy.
6. Have fun with it.
Preparation Tips

20. 07 | Cost for Photogarphy/Video
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Cost associated with photography?
1. Daily fees range from $1,000 - $3,000 depending on the company you work with
2. If special equipment is required there will be an additional fee. Discuss this in advance
3. Travel fees (airline fees, extra baggage, and other travel expenses. Food – set aside a per diem upfront) $500 – Several
thousand. RezStream’s average travel fees have been around $700
Cost associated with video?
1. Set expectations with time of video(s) – storyboard creation.
2. Equipment for special situations such as lifts, aerial shots, lighting.
3. You may have to hire models so they can help tell your story. People will always make your story more engaging.
4. Music is key and you will have to pay to license the music for your story. It’s worth the extra money!!
5. Video editing is not a quick process and you will likely have fees associated with editing your video.
6. Each video project is specific and prices are typically charged at an hourly rate. Estimates are given in advance
based on your video goals.
7. Travel fees (airline fees, extra baggage, and other travel expenses. Food – set aside a per diem upfront) $500 –
Several thousand
Things to be aware of:
1. Video production usually cost more than photography. A lot more planning, staging, and equipment setup is usually
involved thus costing more for a complete production.
2. Your photographer may have the ability to shoot video as well, but make sure you plan for the time involved to set
up different gear as it takes time.
3. If you want help speed up the process for the photographer and videographer, one way you can help is always try
and work ahead of them. This will speed the process up a lot more.
Poll Question

21. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210