Présentation de Paul de la Rochefoucaud, iTatste lors de la conférence First Rezonance du 07 avril 2011 à la Maison de la Communication de Lausanne sur le thème des médias sociaux et de la création de sa propre plateforme communautaire ?

1. iTaste
Social Shopping Platform
Paul de La Rochefoucauld
CEO
paul@itaste.com
GSM: +41 79 203 9889
vendredi, 18 février 2011

2. iTaste. Web site & iPhone App
iTaste Jan. 2011 page 2
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3. iTaste. Numbers
120’000 members
8’000 new members each month
61’000 restaurants referenced in France, Switzerland
and Belgium
Launched in June 09 (no marketing budget)
27% return every month (CH)
3 mins spent on the web site
700 ratings each week
3.7 comments or reactions for each review
23’000 « follow » requests per month weaving the
network
iTaste Jan. 2011 page 3
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4. iTaste. Why is iTaste different
iTaste is the ony social network 100% dedicated to lifestyle
Reviews with real names; no pseudonyms
Unique Content
High Quality of Reviews
Unique functionalities
Search, Grades, Alerts, Itinerary
iTaste Match calculates gastronomy matching of members
Wiki Mode: users update 4-500 information items each week
iTaste Jan. 2011 page 4
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5. iTaste Profession
The iTaste team (11 FTE) has developed two core skills:
Generating high quality content and monetizing it.
Community Management Monetizing
Grow the community to generate Promotional and transactional based products
reviews and contributions. (SaaS & Content) for business owners:
Reputation Management
Online (web) and mobile (iPhone) Mini CRM
Customer Acquisition,
Loyalty programs
iTaste Jan. 2011 page 5
vendredi, 18 février 2011

6. iTaste Profession, numbers
Q 2, 3 & 4 are showing steady growth both on the trafic
and on the sales side.
Initial beta clients sold in 2009 have all renewed so far.
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iTaste Jan. 2011 page 6
vendredi, 18 février 2011