An overview of The Tao of Twitter, the world's best-selling book on Twitter, by Mark W. Schaefer

1. By Mark W. Schaefer

3. Almost every day, I am asked if
I can help people understand
Twitter.
This is not something you can
answer over a cup of coffee!
So I wrote a book to help people
called The Tao of Twitter and it
became the best-selling book
about Twitter in the world.
This is the reason why: It works.

5. There are three parts of this path
that are present in every Twitter
success story … in fact, every social
media success story.

6. The first of these is content. Content is the catalyst that gets
you noticed and creates reactions on the Internet.

7. “Content” doesn’t necessarily have to be a PhD thesis. Useful content can be a
Photo
Video
Blog post
Coupon
Opinion
Review
Joke
… almost anything that is human,
authentic, and useful, really.

8. The second part of the path is Targeted
Connections. Every social media success must
have a content strategy and a network
strategy.
And to have a network strategy, you must
surround yourself with people who are
interested in you and your content. The Tao of
Twitter teaches you how to do this effectively
on a continuous basis.

9. The third step is offering
Authentic Helpfulness.
People are tired of
“selling” and
“advertising” but they
will spend time with
people who will really
help them.
Like you.

10. My book teaches you how
to go through each of
these steps in great detail
and also provides
examples of how it all fits
together to create
relevant, powerful
business benefits.
And there is much more …

11. The language of Twitter can seem
so foreign and intimidating. The
Tao of Twitter explains all of this
in Plain English.

12. Twitter can also take up a lot
of time. The book will help
because it is filled with
dozens of tips and time-
savers that can help
everyone from the beginner
to the advanced user.

13. Perhaps most important, The Tao of Twitter provides
dozens of ideas to use this for your business or
organization to create tangible business benefits.

14. “The stories are fun and make Twitte
“This book changed my life.”
“The best Twitter book you can buy!”
The“Buying for all my clients.impacted them understand!”
Tao of Twitter has This will help
thousands of people and opened
“After just 20 pages, I knew this book was special.”
their eyes to a new world of digital
“Required reading learning, connection, and fun.
for the social age.”
“Highly recommended. Essential reading!!”
I hope you’ll join the movement and
“My Twitter account hadyou own journey withI Twitter. Tao of Twitter!”
start been inactive for years until found the
“The first social media text I have ever assigned to my college class.”
“The best book on Twitter ever written.”
“I bought this book for my parents. I want them to understand this power.”

15. The Tao of Twitter is available
On Amazon, Kindle and in many
book stores around the world.
Stay connected with me via
Twitter
@markwschaefer
My blog
www.businessesGROW.com/blog