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CRM Methodology

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Ricardo Bruno
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CRM Planning Methodology CRM Opportunities 01/12/10
Main Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12/01/10
Work Plan ,[object Object],12/01/10 Current Capabilities Assessment Define CRM Strategy Solution Design Build Business Case Implement 1: Assessment 2: Plan ning and design 3: Implementa t ión ~ 3 Weeks ~ 9 Weeks TBD BU Participation Involvment: Provide Information and validate results Ownership: BU Management effectively OWNS the project and allocates valuable resources
Work Plan ,[object Object],12/01/10 Build Feasibility Study Project is feasible? Discard or postpone Define project Define CRM strategy Solution design Build Business Case Implement ,[object Object],[object Object],[object Object]
Work Plan ,[object Object],12/01/10 ,[object Object],[object Object],[object Object],[object Object],Build Feasibility Study Project is feasible? Discard or postpone Define project Define CRM strategy Solution design Build Business Case Implement
Work Plan ,[object Object],12/01/10 Preparar Estudio de factibilidad Project is feasible? Discard or postpone Define project Define CRM Strategy Visioning Seleccionar solución Preparar plan de implementación ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work Plan ,[object Object],12/01/10 ,[object Object],[object Object],[object Object],[object Object],Build Feasibility Study Project is feasible? Discard or postpone Define project Define CRM strategy Solution design Build Business Case Implement
Work Plan ,[object Object],12/01/10 Build Feasibility Study Project is feasible? Discard or postpone Define project Define CRM strategy Solution design Build Business Case Implement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Work Plan ,[object Object],12/01/10 * El proyecto de implementación NO está incluído en la presente propuesta Build Feasibility Study Project is feasible? Discard or postpone Define project Define CRM strategy Solution design Build Business Case Implement ,[object Object],[object Object],[object Object]

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