Smoky Mountain Wedding Association presentation. Explaining tools and tactics for Social media implementation with web efforts

1. “Maximizing your Internet Marketing” Internet Sales & Social Media Strategy

2. Your Website & Social Media

4. Meta Data

5. Content & Keywords

6. Photoswith Alt tags

7. Contact forms

8. RSS feeds

10. Keyword Strategy Think of web content and Keyword placement as playing an endless game of Chess. Your business/ marketing plan is much like, a chess board, pieces are moved and plays are made. Victory and defeat hang in the balance of every move.

11. Pawns may be seen as expendable figures in the grand scheme of the game. However if they are played well, I’ve seen a pawn take a Queen. The right little “Keyword” in the correct position at the right moment in time can be what dictates the flow of the game . Know your strong keywords, don’t just assume its strong. Find a way to gauge their strength on the web.

13. Keywords are search terms, terms of descriptionthat a potential customer may use to find you or your type of service.

15. E-mails

16. Blog articles

17. Web pages

18. Social Media. … Anywhere that you create content. Keywords are an Extension of your Marketing & Branding

20. The Hounds purpose is to drive traffic - business to the Hunter.

22. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

26. Commentator- communicator / the voice of your product.

27. Gather –valuable online book marks and comments about your product.

28. Join- other social networks and groups, open conversations.

30. Express your passion for what you do, let the world know what you think.Always Track Source of Sales - Who are you Selling to?

32. Sociologically we are in the midst of one of the greatest shifts in thought and behavior that the world has ever seen.

33. I refer to it as the Ren-E-ssance. We are witnessing the reinvention of communication & redistribution of wealth and power.

34. How powerful is Social Media and the Internet?

35. Look around you, Outlet malls & retail shops, all have vacancies. Major companies & corporations who had been national retail suppliers are losing considerable market share every day. Book Stores, Brand Clothing boutiques… All going on line to eliminate overhead and labor costs, warehouse it and ship it as needed is the new retail model.

37. That’s Right President Obama20,143,206 Likes

39. Facebook to schedule the protests,

40. Twitter to coordinate, and

43. Timber Tops on Facebook

44. Timber Tops #1 on TripAdvisor

45. 2011 Survey Sites B2B –vs – B2C Popular Marketing Media

46. http://multichannelmerchant.com/outlook2011/marketing/

47. Blogs are More Profitable

48. Go where the people are!

50. Post on a regular basis

51. Reply to all guests

52. Keep it Professional & Personable (Don’t whine online)

53. Keep it Pertinent (Answer their questions & comments)

54. Keep it Passionate (Always write with a smile)

55. Never make every post an offer, this is Way too pushy, remember there are tons of people who view your posts. You never know who the next customer may be. Always be on your best “online" behavior.

57. Knowledge is Power 4 yrs. ago I began my journey into the world of the Web with the HubSpot blog. It has a tremendous amount of helpful information. The other 2 are a bit more robust, for those of you who may have some previous social media & web experience. http://blog.hubspot.com/ http://multichannelmerchant.com/ http://www.seomoz.org/blog