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Embrace Social Media: Blogging & Microblogging

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Rich Maggiani
Rich Maggiani

This presentation, given at the 7-7-7 session of the 2009 Vermont Business Expo, discusses why companies should write a blog and use Twitter to market and promote their business.

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Embrace Social Media: Blogging and Microblogging Cultivate your community of customers, prospects, and advocates through blogging Rich Maggiani Solari Communication © 2009 Solari Communication. All rights reserved.
As a means of promoting your company. © 2009 Solari Communication. All rights reserved.
Trust has shifted. © 2009 Solari Communication. All rights reserved.
Official messages to conversations. © 2009 Solari Communication. All rights reserved.
Leaders to peers. © 2009 Solari Communication. All rights reserved.
A revised communication strategy incorporating… © 2009 Solari Communication. All rights reserved.
The five C’s of social media: © 2009 Solari Communication. All rights reserved.
Conversation. © 2009 Solari Communication. All rights reserved.
Contribution. © 2009 Solari Communication. All rights reserved.
Collaboration. © 2009 Solari Communication. All rights reserved.
Connection. © 2009 Solari Communication. All rights reserved.
Community! © 2009 Solari Communication. All rights reserved.
social networks blogs professional networks online newswires wikis videocasts microblogs podcasts © 2009 Solari Communication. All rights reserved.
blogs microblogs © 2009 Solari Communication. All rights reserved.
Blogs Twitter (actually) © 2009 Solari Communication. All rights reserved.
Blogs Write One © 2009 Solari Communication. All rights reserved.
Post an entry at least once a week. © 2009 Solari Communication. All rights reserved.
Blogs Perceptions © 2009 Solari Communication. All rights reserved.
68% of readers have positive thoughts about companies with blogs. © 2009 Solari Communication. All rights reserved.
They trust the opinions about products and services. © 2009 Solari Communication. All rights reserved.
Writers perceived as peers. © 2009 Solari Communication. All rights reserved.
Blogs What to Write © 2009 Solari Communication. All rights reserved.
Start with your product or service. © 2009 Solari Communication. All rights reserved.
Integrate customer resource management © 2009 Solari Communication. All rights reserved.
Information useful to your audience. © 2009 Solari Communication. All rights reserved.
Stories that resonate. © 2009 Solari Communication. All rights reserved.
Make them smarter, help them succeed. © 2009 Solari Communication. All rights reserved.
Blogs How to Engage © 2009 Solari Communication. All rights reserved.
Personal voice, converse as yourself. © 2009 Solari Communication. All rights reserved.
Human face, not a corporate face. © 2009 Solari Communication. All rights reserved.
Write for them. Not you! © 2009 Solari Communication. All rights reserved.
It’s a dialogue. Not marketing materials or advertisements. © 2009 Solari Communication. All rights reserved.
Respond to comments. © 2009 Solari Communication. All rights reserved.
Listen! © 2009 Solari Communication. All rights reserved.
Blogs How to Promote © 2009 Solari Communication. All rights reserved.
Write a bunch of posts first, then promote. © 2009 Solari Communication. All rights reserved.
Printed materials listing your blog. © 2009 Solari Communication. All rights reserved.
Facebook © 2009 Solari Communication. All rights reserved.
LinkedIn © 2009 Solari Communication. All rights reserved.
Twitter © 2009 Solari Communication. All rights reserved.
StumbleUpon © 2009 Solari Communication. All rights reserved.
Flickr © 2009 Solari Communication. All rights reserved.
YouTube © 2009 Solari Communication. All rights reserved.
Email © 2009 Solari Communication. All rights reserved.
Business Cards www.solari.net/toward-humanity © 2009 Solari Communication. All rights reserved.
In Person! © 2009 Solari Communication. All rights reserved.
Social Bookmarking © 2009 Solari Communication. All rights reserved.
Twitter (Micro) Blogging at 140 Characters © 2009 Solari Communication. All rights reserved.
Followers are the foundation. © 2009 Solari Communication. All rights reserved.
Twitter Growth © 2009 Solari Communication. All rights reserved.
Twitter What to Tweet About © 2009 Solari Communication. All rights reserved.
Your Blog © 2009 Solari Communication. All rights reserved.
Customer Service © 2009 Solari Communication. All rights reserved.
Your Customers © 2009 Solari Communication. All rights reserved.
Your Brand © 2009 Solari Communication. All rights reserved.
Promotions © 2009 Solari Communication. All rights reserved.
Breaking News © 2009 Solari Communication. All rights reserved.
Tweet in the morning. © 2009 Solari Communication. All rights reserved.
Schedule tweets for later delivery. © 2009 Solari Communication. All rights reserved.
Twitter Prospect for Followers © 2009 Solari Communication. All rights reserved.
By first following. © 2009 Solari Communication. All rights reserved.
Facebook buddies. © 2009 Solari Communication. All rights reserved.
LinkedIn connections. © 2009 Solari Communication. All rights reserved.
Email and contact lists. © 2009 Solari Communication. All rights reserved.
Go to wefollow.com to find people. © 2009 Solari Communication. All rights reserved.
To go twitter.com/invitations/suggestions. © 2009 Solari Communication. All rights reserved.
Top influencers; and the people they follow. © 2009 Solari Communication. All rights reserved.
Go to twollow.com to follow people based on keywords. © 2009 Solari Communication. All rights reserved.
Search for and follow people you meet. © 2009 Solari Communication. All rights reserved.
Twitter Tips © 2009 Solari Communication. All rights reserved.
Keep your Twitter profile updated. © 2009 Solari Communication. All rights reserved.
Understand the discourse of Twitter. © 2009 Solari Communication. All rights reserved.
Keep your followers and who you are following in balance. © 2009 Solari Communication. All rights reserved.
(Macro) Blogs and Microblogs To Succeed © 2009 Solari Communication. All rights reserved.
Write an engaging blog to generate regular readership. © 2009 Solari Communication. All rights reserved.
Make it worthwhile to follow you on Twitter. © 2009 Solari Communication. All rights reserved.
Blogs Practicing What I Preach © 2009 Solari Communication. All rights reserved.
Read our blog, Toward Humanity. http://www.solari.net/toward-humanity/ © 2009 Solari Communication. All rights reserved.
Read our blog post about this presentation: http://www.solari.net/toward-humanity/2009/05/22/ embrace-social-media-blogging-and-microblogging/ Or download the position paper: http://www.solari.net/papers-socialmedia.php © 2009 Solari Communication. All rights reserved.
Additional Resources © 2009 Solari Communication. All rights reserved.
Solari Position Papers on Social Media © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Subscribe to Solari Position Papers © 2009 Solari Communication. All rights reserved.
Thank you. © 2009 Solari Communication. All rights reserved.
Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me: www.twitter.com/richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2009. All rights reserved.
Blossoming Flowers © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.

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Embrace Social Media: Blogging & Microblogging

  • 1. Embrace Social Media: Blogging and Microblogging Cultivate your community of customers, prospects, and advocates through blogging Rich Maggiani Solari Communication © 2009 Solari Communication. All rights reserved.
  • 2. As a means of promoting your company. © 2009 Solari Communication. All rights reserved.
  • 3. Trust has shifted. © 2009 Solari Communication. All rights reserved.
  • 4. Official messages to conversations. © 2009 Solari Communication. All rights reserved.
  • 5. Leaders to peers. © 2009 Solari Communication. All rights reserved.
  • 6. A revised communication strategy incorporating… © 2009 Solari Communication. All rights reserved.
  • 7. The five C’s of social media: © 2009 Solari Communication. All rights reserved.
  • 8. Conversation. © 2009 Solari Communication. All rights reserved.
  • 9. Contribution. © 2009 Solari Communication. All rights reserved.
  • 10. Collaboration. © 2009 Solari Communication. All rights reserved.
  • 11. Connection. © 2009 Solari Communication. All rights reserved.
  • 12. Community! © 2009 Solari Communication. All rights reserved.
  • 13. social networks blogs professional networks online newswires wikis videocasts microblogs podcasts © 2009 Solari Communication. All rights reserved.
  • 14. blogs microblogs © 2009 Solari Communication. All rights reserved.
  • 15. Blogs Twitter (actually) © 2009 Solari Communication. All rights reserved.
  • 16. Blogs Write One © 2009 Solari Communication. All rights reserved.
  • 17. Post an entry at least once a week. © 2009 Solari Communication. All rights reserved.
  • 18. Blogs Perceptions © 2009 Solari Communication. All rights reserved.
  • 19. 68% of readers have positive thoughts about companies with blogs. © 2009 Solari Communication. All rights reserved.
  • 20. They trust the opinions about products and services. © 2009 Solari Communication. All rights reserved.
  • 21. Writers perceived as peers. © 2009 Solari Communication. All rights reserved.
  • 22. Blogs What to Write © 2009 Solari Communication. All rights reserved.
  • 23. Start with your product or service. © 2009 Solari Communication. All rights reserved.
  • 24. Integrate customer resource management © 2009 Solari Communication. All rights reserved.
  • 25. Information useful to your audience. © 2009 Solari Communication. All rights reserved.
  • 26. Stories that resonate. © 2009 Solari Communication. All rights reserved.
  • 27. Make them smarter, help them succeed. © 2009 Solari Communication. All rights reserved.
  • 28. Blogs How to Engage © 2009 Solari Communication. All rights reserved.
  • 29. Personal voice, converse as yourself. © 2009 Solari Communication. All rights reserved.
  • 30. Human face, not a corporate face. © 2009 Solari Communication. All rights reserved.
  • 31. Write for them. Not you! © 2009 Solari Communication. All rights reserved.
  • 32. It’s a dialogue. Not marketing materials or advertisements. © 2009 Solari Communication. All rights reserved.
  • 33. Respond to comments. © 2009 Solari Communication. All rights reserved.
  • 34. Listen! © 2009 Solari Communication. All rights reserved.
  • 35. Blogs How to Promote © 2009 Solari Communication. All rights reserved.
  • 36. Write a bunch of posts first, then promote. © 2009 Solari Communication. All rights reserved.
  • 37. Printed materials listing your blog. © 2009 Solari Communication. All rights reserved.
  • 38. Facebook © 2009 Solari Communication. All rights reserved.
  • 39. LinkedIn © 2009 Solari Communication. All rights reserved.
  • 40. Twitter © 2009 Solari Communication. All rights reserved.
  • 41. StumbleUpon © 2009 Solari Communication. All rights reserved.
  • 42. Flickr © 2009 Solari Communication. All rights reserved.
  • 43. YouTube © 2009 Solari Communication. All rights reserved.
  • 44. Email © 2009 Solari Communication. All rights reserved.
  • 45. Business Cards www.solari.net/toward-humanity © 2009 Solari Communication. All rights reserved.
  • 46. In Person! © 2009 Solari Communication. All rights reserved.
  • 47. Social Bookmarking © 2009 Solari Communication. All rights reserved.
  • 48. Twitter (Micro) Blogging at 140 Characters © 2009 Solari Communication. All rights reserved.
  • 49. Followers are the foundation. © 2009 Solari Communication. All rights reserved.
  • 50. Twitter Growth © 2009 Solari Communication. All rights reserved.
  • 51. Twitter What to Tweet About © 2009 Solari Communication. All rights reserved.
  • 52. Your Blog © 2009 Solari Communication. All rights reserved.
  • 53. Customer Service © 2009 Solari Communication. All rights reserved.
  • 54. Your Customers © 2009 Solari Communication. All rights reserved.
  • 55. Your Brand © 2009 Solari Communication. All rights reserved.
  • 56. Promotions © 2009 Solari Communication. All rights reserved.
  • 57. Breaking News © 2009 Solari Communication. All rights reserved.
  • 58. Tweet in the morning. © 2009 Solari Communication. All rights reserved.
  • 59. Schedule tweets for later delivery. © 2009 Solari Communication. All rights reserved.
  • 60. Twitter Prospect for Followers © 2009 Solari Communication. All rights reserved.
  • 61. By first following. © 2009 Solari Communication. All rights reserved.
  • 62. Facebook buddies. © 2009 Solari Communication. All rights reserved.
  • 63. LinkedIn connections. © 2009 Solari Communication. All rights reserved.
  • 64. Email and contact lists. © 2009 Solari Communication. All rights reserved.
  • 65. Go to wefollow.com to find people. © 2009 Solari Communication. All rights reserved.
  • 66. To go twitter.com/invitations/suggestions. © 2009 Solari Communication. All rights reserved.
  • 67. Top influencers; and the people they follow. © 2009 Solari Communication. All rights reserved.
  • 68. Go to twollow.com to follow people based on keywords. © 2009 Solari Communication. All rights reserved.
  • 69. Search for and follow people you meet. © 2009 Solari Communication. All rights reserved.
  • 70. Twitter Tips © 2009 Solari Communication. All rights reserved.
  • 71. Keep your Twitter profile updated. © 2009 Solari Communication. All rights reserved.
  • 72. Understand the discourse of Twitter. © 2009 Solari Communication. All rights reserved.
  • 73. Keep your followers and who you are following in balance. © 2009 Solari Communication. All rights reserved.
  • 74. (Macro) Blogs and Microblogs To Succeed © 2009 Solari Communication. All rights reserved.
  • 75. Write an engaging blog to generate regular readership. © 2009 Solari Communication. All rights reserved.
  • 76. Make it worthwhile to follow you on Twitter. © 2009 Solari Communication. All rights reserved.
  • 77. Blogs Practicing What I Preach © 2009 Solari Communication. All rights reserved.
  • 78. Read our blog, Toward Humanity. http://www.solari.net/toward-humanity/ © 2009 Solari Communication. All rights reserved.
  • 79. Read our blog post about this presentation: http://www.solari.net/toward-humanity/2009/05/22/ embrace-social-media-blogging-and-microblogging/ Or download the position paper: http://www.solari.net/papers-socialmedia.php © 2009 Solari Communication. All rights reserved.
  • 80. Additional Resources © 2009 Solari Communication. All rights reserved.
  • 81. Solari Position Papers on Social Media © 2009 Solari Communication. All rights reserved.
  • 82. © 2009 Solari Communication. All rights reserved.
  • 83. © 2009 Solari Communication. All rights reserved.
  • 84. © 2009 Solari Communication. All rights reserved.
  • 85. © 2009 Solari Communication. All rights reserved.
  • 86. Subscribe to Solari Position Papers © 2009 Solari Communication. All rights reserved.
  • 87. Thank you. © 2009 Solari Communication. All rights reserved.
  • 88. Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me: www.twitter.com/richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2009. All rights reserved.
  • 89. Blossoming Flowers © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.