Slides from presentation I gave at KMUK 2010 collaboration seminar in London which give an overview of our experiments with social tools on the intranet, including communities, blogging and social networking

1. Enterprise 2.0:
Experiments in Internal
Social Media
Richard Hare
15th June 2010

2. Social Media
“Web 1.0 was all about
connecting people. It
was an interactive
space… people to
people… that was what
the Web was supposed
to be all along.”
Sir Tim Berners-Lee, 2006
http://www.ibm.com/developerworks/ Photo credit: http://www.flickr.com/photos/f7oor/405046410/
podcast/dwi/cm-int082206.txt

3. “Connect, collaborate, innovate…”
Social Media at British American Tobacco:
 1997: On-line Communities
 2004: Blogs
 2008: Social Networking

4. British American Tobacco at a glance
World’s most international tobacco group
 Business in 180 countries, over 250 brands
 Global market share approx. 13%
 Market leadership in more than 50 countries
 Over 60,000 employees
Most recent performance (2009)
 £14.2 bn revenue
 £ 4.1 bn profit from operations
 £26.0 bn tax contribution
PICTURE 4 PICTURE 3 PICTURE 2 PICTURE 1
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5. Your Voice 2005: Fear, uncertainty, doubt
British American Tobacco
BAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)
Category 2: Open Minded
17. It is safe to say what you think in this company.
Total
Unfavour-
Total Favourable Differences From Benchmark ? able
A 52 52 13 34
B 62 62 -9 -9 * 13 25 *
0
0 25 50 75 100 -30 -20 -10 0 10 20 30
(N) indicates 'Disagreeing' is the Favourable Response Coloured Difference Bars indicate a statistically significant difference
* indicates a statistically significant difference
Legend
A. BAT YOUR VOICE 2005 (35428) B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)

6. Communities: Ten Years, Five Platforms

7. 2005: Workshop: ChangeNet…

8. …and CommunityBuilder

9. 2006: World Cup Forum

10. 2007: Management Trainee Community

11. 2004: “I want to try blogging”
Tom
(Change and Communications Manager,
Global Operations and I.T.)

12. From SiteBuilder… (2005)

13. …to BlogCentral (2006)

14. Set expectations

15. Interact homepage with newsfeed

16. BlogCentral: Aug 2006 – April 2010
BlogCentral Users: Monthly
3500
3000
2500
2000
1500
1000
500
0
Users

17. Friendster to Facebook
2003 2005
2007 2007

18. 2008: Connect

19. A global internal directory

20. UK network – by function

21. Your Voice 2008
British American Tobacco
BAT OVERALL 2008 (46067)
vs. 4 BENCHMARKS
Category 11: Guiding Principles
13. It is safe to say what you think in this Business Unit.
Total
Unfavour-
Total Favourable Differences From Benchmark ? able
A 65 65 10 25
B 52 52 13 * 13 13 * 34 *
C 54 54 11 * 11 13 * 33 *
D 67 67 -1 *
-1 11 * 22 *
E 58 58 7* 7 13 * 29 *
0
0 25 50 75 100 -30 -20 -10 0 10 20 30
Coloured Difference Bars indicate a * indicates a statistically significant
statistically significant difference difference
A. BAT OVERALL 2008 (46067) D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670)
B. BAT OVERALL 2005 (35428) E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316)
C. BAT OVERALL 2006 (38719)

22. Questions and discussion
Contact: www.twitter.com/richardhare
Blog: www.richardhare.com