2. The Magazine Front Cover
The cover uses a large masthead to clearly
show the name and logo of magazine. It
uses a bright red colour and bold text to
make it stand out on the cover.
Advertising exclusives for recent films on the
cover also helps to sell the product because
the readers of this magazine will most likely
be wanting to know more about or see them
at the cinema.
A pose of action from the film and
trailer from one of the main characters.
This helps the audience relate back to
the trailer as well as identifying what
film he is from.
The character has been placed in front of
the Masthead to give him power above the
actual magazine ,as is the film has taken
over ‘CineView’ (good promotion for the
film.
The other powerful aspects about him
include his glow and the fact that he is the
only colourful part of the image.
The image and glow is exposed in an
electrifying blue colour to release a sense
of energy about the magazine.
Fans of the film should instantly recognise
the film title in its official font, placed
boldly next to the ‘Exclusive!’ heading.
3. The film characters are presented in the
same fashion to show their
importance, in front of the Masthead.
Only my image is shown in colour
There are some similar features to ‘Total Film’ magazine
The film titles are both placed boldly in
front of the character to make it clear
where they come from
The use of the cross to separate plugs
along the bottom has been used in
magazines such as ‘Total Film’, and
‘Empire’.
How does my magazine
relate to others on the
market?
4. How does my magazine
relate to others on the
market?
The film characters are presented in the
same fashion to show their
importance, in front of the Masthead.
The product mostly related to ‘Empire’ film magazine
The film titles are both placed boldly in
front of the character to make it clear
what film they come from.
5. The Film Poster
The film title is the largest and boldest piece of
text, clearly written in the Stencil font that we
have used throughout the package. The
audience can clearly see which film is been
advertised.
A striking pose of the zombie from the
trailer, looking directly into the readers eyes to
haunt them and represent the horror genre.
The character clearly represents a dead person
through the black eyes, blood stains and
battered clothes.
The dark red colour the glow is typically used
to represent the signifiers of zombie horror:
Blood, gore, danger and dystopia. There’s
something about red which humans find
attractive or threatening.
Like all film posters, the most important people
involved in the making are acknowledged in the
credits, usually at the bottom.
The company logos have also been placed with
the credits so to show their tribute to the film.
6. How does my poster
relate to others on the
market?
It is clear to the eye what the similarities
are between these two posters, mainly
due to the colours.
Most of the poster is dark to create a
gloomy appearance. The only visible part
of the image is where the character
appears.
The credits and company logos are
positioned in the same place, not
distracting the image.
There is deliberately no range of colour
used to exaggerate that dismal feel of a
horror move.
7. How does my poster
relate to others on the
market?
Like many zombie-horror posters, I have
used the threatening colour of red to
replace every colour of image.
Again, like most film posters the credits
and company logos have been placed
8. The same ‘Stencil’ text used for the film title is
included in every product, including the trailer to
firstly, make the film noticeable, and secondly,
help bind the products together
The use of actors performing a certain
pose from the actual film is used in the
magazine and poster to make the
characters become recognisable in both
products (the audience will know exactly
who the characters are)
The production company logos that make an
appearance on the trailer are also visible on the
poster
Glowing colours have beamed out from the
characters to quickly draw attention towards
them
Consistency throughout the
package
9. Audience Feedback
These following questions have provided us with the feedback we needed to ensure that our trailer is successful.
The audience had to consider these points:
Was the trailer enjoyable and teasing to watch?
Is there a clear genre represented within the trailer?
Was the dialogue clearly heard?
Did the audio match appropriately to the video?
Please can you suggest any areas of improvement?
10. Audience Feedback
All but one person enjoyed watching the trailer, and this was basically down
to fact that the person has never enjoyed watching films of a horror genre. So
overall, this is a pleasing result that everyone who watches horror films
enjoyed the trailer.
It was also satisfying to know that every member of the audience clearly
identified the horror genre that needed to be portrayed through the
conventions of the trailer.
Here are what the positive results have shown out of 10 people:
11. Audience Feedback
It was obvious that the audience would have benefitted from stronger, sharper
dialogue within the trailer. One person had mistaken one word for another, leaving
them confused. This should be improved by firstly, recording all dialogue separately
after filming, and also speaking with a more traditional English dialect (instead of
Yorkshire).
One audience member was slightly confused by the use of green screen (there was no
image over it). The reason why we didn’t use an image was because the characters
weren’t technical professionals, so this isn’t really something that we would like to
change, but we understand the issue.
Here are the results shown out of 10 people which require improvement of the trailer:
Another area of improvement is needed in the
titles. The audience suggested that the titles
need to be on screen longer, which can easily be
amended. Someone also suggested that a sound
effect would make them more professional
(particularly a whooshing sound).
12. The Use of Technologies
Adobe Photoshop
Photoshop was used to enhance
every photo used in the ancillary
tasks. This is how the glowing
appearance of characters was
achieved.
The burn tool was used to darken
the background of the images,
resulting in the characters standing
out on the poster and magazine
cover.
Photoshop was used to enhance
every photo used in the ancillary
tasks. This is how the glowing
appearance of characters was
achieved.
13. The Use of Technologies
Adobe Fireworks
This is where all the texts and
logos were created, as well as the
construction of the poster and
magazine cover.
Firstly, the image was placed onto
the program, and the headings,
14. The Use of Technologies
Final Cut Pro and
Library Image
The video and audio files were pieced
together on Apple’s ‘Final Cut Pro’.
15. The Use of Technologies
Blogger and Google
Google was the perfect source for carrying out
thorough research for the project. This included
identifying our target audience and discovering
exactly what the audience is going to enjoy. It
also allowed use to look at products that are
already successful and on the market.
The group used Blogger as the base for all
research, planning and ancillary tasks. The main
benefit of this is that every member could view
and upload every piece of content for the
project. The blog was created to be shared by
every member, and the posts are labelled with
the member who made it.
