An overview of the trends that shape our communities and the call to action for municipalities to join forces and do something about it -- get ahead and get left behind.

1. The Role of Technology in
Enabling Sustainable Growth
From Assessment, Benchmark, to Plan
Rick Huijbregts
VP, Industry Transformation | GM, Smart + Connected Communities
SWEA
November, 2012
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. The Main Challenges
Energy Talent Mismatch Access to Safety &
Mgmt / / Supply & Healthcare & Security
Urbanization Demand Education
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Billions (devices)
50
50
Billion
40 Enable Productivity “Smart Objects”
30
Inflection
point
Create New Value
20 25
10
12.5 Green & Secure
6.8 7.2 7.6
0
2010 2015 2020
World Population
Source: Cisco IBSG white paper “The Internet of Things”, April 2011.
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. Real Estate Government Sports & Entertainment
Education
Safety
& Security
Transportation Utilities Healthcare
Social Economic Environmental
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. Municipal Command Factory
& Control Center Optimization
Cloud & &
Cloud
Services
Services
Smart Logistics
Traffic Optimization
Grid Hospital Home Flow
Optimization Energy Optimization
Responsive Mgmnt
Store
Comms
Network
Optimization
INTELLIGENT INTELLIGENT
CITY FACTORY
INTELLIGENT INTELLIGENT
Intelligent HOSPITAL HIGHWAY
Medical Connected Automated Traffic
Devices Ambulances Intelligent Digital Car System Cameras
Signage
© 2012 Cisco and/or its affiliates. All rights reserved. Source: Intel Cisco Confidential 5

6. More
Important
Integrated Operations Centre Citizen Service Menu
Big Economic, SocialOpen Data for Citizens to Use
Data becomes and Environmental Services
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. Real Estate Education S &Security Sports & Ent Healthcare Transportation Government Utilities
• Child Locator / Elder Care
Citizen Services Menu
• Unified Communication • RFID Tracking • Dynamic HD video • Connected • Personal travel • Service Efficiency • Urban Monitoring
• Executive Suite* for Schools • Emergency • Screen Level Power Imaging Assistant • Citizen Experience & Measurement
• Office Resource Management*
• Green aware*
Health Care Monitoring From Home
• Mobility for Schools
• Connected Learning
Response
• Integrated
Control
• Car Park
• Care at a
distance
• Identity Management
• Digital transportation
$10
• City Management
• City Bicycle
• Renewable & co-
Generation
• On-premises Safety and Security* • Virtual Classrooms Operation Center Management • Clinical hub • Connected • Citizens Energy
• Digital Library
• Smart Business Centre and Higher Education
• Threat Assessment
Alert That Your Child Is At School
• Mobility for Schools
• Emergency
• Digital Media
Solutions
Collaboration
• Medical Grade
• Intelligent traffic control
and management
$5
Municipal Building
• Government tele-
Efficiency
• Intelligent Power
• Info signage (I, II)* • Campus Safety and response • Multicast Video Network • Smart Road Pricing worker Management
• Gunshot Location Distribution • Connected • Asset Management • Grid monitoring
• Smart Card (I, II)*
• Smart Kiosks
Security
Check mobile phone for Next Bus/ online on bus
• Research and • Connected Justice • Targeted Hospital • Smart work Center
• Mobile
$3
Government and control
Education Networks • Rapidly deployable Advertisements •… •… Inspection and • More Utilities for
• Residential Service*
• Rescue Wireless Communication • Digital Signage Asset Management more People
• Energy dashboard
• Smart Connected Maintenance* •… TelePresence a Friend From Home
• Municipal Video •… $8
• Government • Reduce Carbon
Surveillance Webex Emissions
• Integrated Building Management*
•… • City-wide Wireless • Intelligent HVAC
• Triple Play
• Office in a Box Access Government Services Online $6
• City Portal • Power back-up
Distribution
•…
• Convention in a box • Energy
• Collaboration
• Telepresence
“Green” Utility Awareness / Smart Grid $3 Optimization
•…
• Virtual Concierge (residential)*
• Integrated Operation Center for in-
building* Automatic Guidance to Parking Spot / Elevator Held $5
• Private Virtual Office*
• Asset Tracking*
• Virtual Attendant Access to Security Services $15
• Car Park Management (I, II) *
• Mobile Concierge
• Location based push advertising My Total = $52/mo
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8. Water Crime
Energy Savings Traffic
Consumption Rates
30% 50% 20% 30%
Education: Healthcare:
$3/Student/Month $3/Doctor Visit
A Safer, Desirable Environment where People are Happier and
more Productive
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9. What Will Be Next?
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10. Mobility
Clusters of Experts
Young Generation
Spontaneous
Collaboration
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11. Your Water Cooler Goes Virtual
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13. 120 Smart Work Centers in and around Amsterdam
Savings:
Reduced office space by 40% saving 10 million Euros in
Leasing Costs. Reduced carbon emissions by 3428 tons
Rely more on the Network, less on Standalone devices:
Reduced number of printers & copiers by 70%;
Office equipment device usage by 20%
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

14. Visionary Leadership
Access to Education &
Healthcare
Innovation / Market Transitions
Collaboration
Infrastructure / Broadband
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

15. Invite your city to participate in interviews which will generate a high
level discussion about the use of technology across your city
Best Completed research,
Framework CITY DIAGNOSTICS interviews
Practices
Assess your S+CC ARCHETYPES
Municipality Grouping,
Archetype Customization
Diagnostics
CITY PROTOCOL
High level Opportunity Priority Leadership
workshop Gap targets engagement
Prototype,
Track Solution design
solutions
workshops,
Action. Solution design
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. ICT Usage and Environment
ICT Usage in City Management & Operations
City Wide ICT
Environment
Basic Services Online Services Internal Administration
Services delivered
throughout the city,
including traffic
management,
transportation,
emergency, public safety
and utilities.
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. ICT Usage and Environment
ICT Usage in City Management & Operations
City Wide ICT
Environment
Basic Services Online Services Internal Administration
Web-based offerings,
including information,
portals, payment
mechanisms and other
transactions.
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. ICT Usage and Environment
ICT Usage in City Management & Operations
City Wide ICT
Environment
Basic Services Online Services Internal Administration
Technology in internal city
operations, including data
and voice networks, data
centers, call centers, and
office IT infrastructure such
as PC’s, servers, etc.
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19. ICT Usage and Environment
ICT Usage in City Management & Operations
City Wide ICT
Environment
Basic Services Online Services Internal Administration
Policies and regulations,
infrastructure-related
investments, training and
programs that promote
technology adoption.
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

20. Household
Broadband
Penetration
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

21. Dimension City Profile Propensity to Adopt S+CC S+CC Readiness
ICT
Economic Environmenta
Component Size Affluence Social Driver Infrastructure ICT Usage
Driver l Driver
Readiness
Aerial Size of City GDP / Presence of Existence of Existence of Presence of Individual ICT
Element City Capita pressure to pressure to pressure to city networks Usage
improve public reduce costs improve
services resource usage
1
Size of ICT spend / Existence of Presence of Existence of Convergence Business ICT
City Population capita digital inclusion political push pressure to of city networks Usage
Profile (S+CC sectors) mandate for job creation improve
environ.
performance
Government
ICT Usage
Archetype
2 3
Propensity to S+CC
Adopt S+CC Readiness
An archetype is a unique market opportunity based on a set of common characteristics
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

22. Port Elizabeth Rio Grande Busan Georgetown
Medium cities in an aspiring Small cities in an aspiring
Medium cities in an aspiring Small cities in an aspiring
economy with primary aim to economy with primary aim to
economy with primary aim to economy with primary aim to
improve overall quality of life improve overall quality of life
improve economy and have improve economy and have
and have basic ICT and have basic ICT
substantial ICT infrastructure substantial ICT infrastructure
infrastructure infrastructure
Population (% of urban) - 90M (2.6%) Population (% of urban) - 105M (3%) Population (% of urban) - 172M (5%) Population (% of urban) - 284M (8%)
Cities (% of sample) ~50 (2%) Cities (% of sample) ~456 (19%) Cities (% of sample) ~86 (3%) Cities (% of sample) ~ 1,138 (46%)
Port Elizabeth, South Africa Rio Grande, Brazil Busan, South Korea Georgetown, DC, USA
San Luis, Brazil De Nizli, Turkey Cologne-Bonn, Germany Florence, Italy
Melbourne Rivas Vaciamadrid Kingston
Medium cities in an affluent Small cities in an affluent Small cities in an aspiring
economy with primary aim to economy with primary aim to economy with primary aim to
improve economy and have improve economy and have improve economy and have
sophisticated ICT infrastructure sophisticated ICT infrastructure sophisticated ICT infrastructure
Population (% of urban) - 180M (5.2%) Population (% of urban) - 138M (3.9%) Population (% of urban) - 22M (0.6%)
Cities (% of sample) ~90 (4%) Cities (% of sample) ~537 (22%) Cities (% of sample) ~100 (4%)
Liverpool, UK
Melbourne, Australia Oviedo, Spain
Gothenburg, Sweden
Frankfurt, Germany Kingston, UK
Rivas Vaciamadrid, Spain
Source: Cisco and/orCompany All rights reserved.
© 2012 Booz & its affiliates. analysis Cisco Confidential 22

23. Real Estate Education S &Security Sports & Ent Healthcare Transportation Government Utilities
• Child Locator / Elder Care • Unified Communication • RFID Tracking • Dynamic HD video • Connected • Personal travel • Service Efficiency • Urban Monitoring
• Executive Suite* for Schools • Emergency • Screen Level Power Imaging Assistant • Citizen Experience & Measurement
• Office Resource Management* • Mobility for Schools Response Control • Care at a • Identity Management • City Management • Renewable & co-
• Green aware* • Connected Learning • Integrated • Car Park distance • Digital transportation • City Bicycle Generation
• On-premises Safety and Security* • Virtual Classrooms Operation Center Management • Clinical hub • Connected • Citizens Energy
• Digital Library • Mobility for Schools • Threat Assessment • Digital Media Collaboration • Intelligent traffic control Municipal Building Efficiency
• Smart Business Centre and Higher Education • Emergency Solutions • Medical Grade and management • Government tele- • Intelligent Power
• Info signage (I, II)* • Campus Safety and response • Multicast Video Network • Smart Road Pricing worker Management
Security • Gunshot Location Distribution • Connected • Asset Management • Mobile • Grid monitoring
• Smart Card (I, II)*
• Research and • Connected Justice • Targeted Hospital • Smart work Center Government and control
• Smart Kiosks
Education Networks • Rapidly deployable Advertisements •… •… Inspection and • More Utilities for
• Residential Service*
• Rescue Wireless Communication • Digital Signage Asset Management more People
• Energy dashboard
•… • Municipal Video •… • Government • Reduce Carbon
• Smart Connected Maintenance*
Surveillance Webex Emissions
• Integrated Building Management*
•… • City-wide Wireless • Intelligent HVAC
• Triple Play
• City Portal • Power back-up
• Office in a Box Distribution
•…
• Convention in a box • Energy
• Collaboration Optimization
• Telepresence •…
• Virtual Concierge (residential)*
• Integrated Operation Center for in-
building*
• Private Virtual Office*
• Asset Tracking*
• Virtual Attendant
• Car Park Management (I, II) *
• Mobile Concierge
• Location based push advertising
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24. • Assess and improve performance in
environmental sustainability,
economic competitiveness, quality
of life, and city services, by
innovating and demonstrating new
leadership models, new ways of
engaging society, and by
leveraging new technologies.
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25. Invite your city to participate in interviews which will generate a high
level discussion about the use of technology across your city
Best Completed research,
Framework CITY DIAGNOSTICS interviews
Practices
Assess your S+CC ARCHETYPES
Municipality Grouping,
Archetype Customization
Diagnostics
CITY PROTOCOL
High level Opportunity Priority Leadership
workshop Gap targets engagement
Prototype,
Track Solution design
solutions
workshops,
Action. Solution design
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26. Thank you.
Cisco Confidential 26