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consolidated, controlled, completed, directed, delegated, defined, eliminated, facilitated, launched, performed,problem solved
37a Sawpit Hill
Hazlemere
High Wycombe
Bucks
HP15 7DE
Telephone: 01494 711376
Mobile: 07793 069712
Email: rick.winch@hotmail.com
Rick Winch
Objective Currently looking for a new and challenging position which will make best use of
extensive sales and marketing experience acquired in small and medium
businesses as well as a leading blue chip multinational organisation.
Professional
Profile
 A versatile and results-oriented professional with outstanding experience and
knowledge of the power tool industry and general building products acquired
through employment with a major multinational engineering and electronics
company as well as over 10 years running own business.
 Experienced in sales and marketing in B2B and B2C markets.
 Sales and Marketing Director small power tool company incorporating sales
and hire of wide range of power and hand tools, garden equipment and related
building products and accessories.
 Conversant with all aspects of sales, marketing and client relationship
management.
 Possesses excellent interpersonal and communication skills with the
experience and ability to negotiate at C level as well as at an operational level.
 Customer focused with attention to detail to ensure premier customer service
always delivered while ensuring deadlines, budgets and objectives are met.
 A self-starter driven to succeed at a personal level, leading by example whilst
also an excellent team player.
Experience
August 2015- present --- Various Local Charity Support Roles/Fund Raising.
April 2014 – April 2015 Ideal Bathrooms (Saint Gobain Group)
Milton Keynes
Bathroom distributor (B2B)
Southern Regional Sales Manager
 Appointed to head up team of four Area Sales Managers (ASM) and drive
focus sales strategy, resulting in team exceeding regional sales revenue
targets and increasing gross profit by 8%.
 Developed and implemented personalised business development strategies
for each ASM leading to improved individual performance and increased sales.
 Devised methods to enhance communication and collaboration between Ideal
Bathrooms ASMs and Manufacturers’ ASMs.
 Improved performance of ASMs through effective training and motivation
generating significant new business in existing and new accounts.

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consolidated, controlled, completed, directed, delegated, defined, eliminated, facilitated, launched, performed,problem solved
 Personally covered major accounts within the Region to establish key
relationships and ensure top-level customer satisfaction.
2001 – 2013 WPT Ltd
Hazlemere, Bucks
Sale and hire of power tools, gardening equipment and
related building products and accessories
Sales and Marketing Director
 Against competition from major national chains, (Jewson, Travis Perkins, Isaac
Lord, Impact Power Tools) I successfully won £100k+ contract to be
nominated power tools, hand tools and hire equipment supplier and repair
agent to large housing and support services group, Paradigm Housing
Association. Additional Contracts £50k MECE; £45k Osmose.
 Broadened offering to include garden products as well as highly profitable in-
house servicing of power tools and lawnmowers. Servicing added additional
£5k per month revenue at 65% profit margin
 Performed analysis of buying trends in order to determine stock holding and
identify promotion opportunities.
 Successfully re-merchandised whole retail unit with support from Bosch,
Toolbank , Draper and Spectrum .This helped increase in store sales by 35%
in first year of refit.
 Created and executed cost-effective sales promotions through in-store,
advertising and marketing activity. Various linked promo activity realised an
average growth of 15-25% increase in Sales.
 Utilised strong communication and negotiation skills to foster mutually
beneficial relationships with suppliers. Building ongoing Partnerships was key
to successful growth.
1979 – 2001 Robert Bosch Ltd
Denham, Bucks
Multinational engineering and electronics company
1997 – 2001 National Account Sales Manager
Builders Merchant Sector (Jewsons, Travis Perkins,
Harcros, Hall & Co etc)
 Increased sales revenue from £1.1M to £7M and raised profit margin by
average of 35% through forward planning of core range, close management of
promotion calendar and new market introduction.
 Successfully managed all Head Office negotiations, developing business
strategies and client business plans.
 Headed up national sales team (7 staff) – setting targets, forecasting sales,
mentoring and coaching.
1996 – 1997 National Account Manager
(Contract Accounts: BT; Ministry of Defence; British Rail)
 Following protracted negotiation successfully signed single supplier power tool
contract for BT increasing the previous customer spend from £1.1M to £5M.

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consolidated, controlled, completed, directed, delegated, defined, eliminated, facilitated, launched, performed,problem solved
 Secured the first ever contract to supply power tools to the Army, Navy and
RAF.
1995 – 1996 Major Account Manager
 Extended the penetration of Construction Tools into major hire accounts, e.g.
HSS, TP Hire, Erith’s, Hall & Co, through Client Head Office presentations,
demonstrations and major hire exhibitions such as Koln, Germany and Hirex,
Birmingham.
1994 – 1995 Business Development Manager
 Launched new product range of Industrial Air / High Frequency Tools into
existing mass production account (Ford’s, Dagenham and Ford’s, Cowley) and
into the two tier distribution network.
1979 – 1994 Career Progression from internal Sales Support Executive
to Area Sales Executive in 1981 covering the South East
(South East London, Kent, East Sussex) becoming Key
Account Manager in 1993 with responsibility for
development of Construction / Industrial Tool portfolio.
 Consistently exceeded personal and team targets.
 Significantly improved business to business relationships.
 Strengthened Distributor and Retail channel performance through enhanced
support.
 Set up and participated in end user product demonstrations.
Education 3 A Levels: History; English Literature; English Language
Professional
Accreditation
Fellow, Institute of Sales and Marketing Management (FInstSMM)
Other Skills HGV Class 2 Driving Licence
Interests Football, Golf, Swimming, Travel, DIY