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GBCC - Internet Marketing > SEO
1. Internet Marketing SeriesSummer 2010 The Greater Beloit Chamber of Commerce Resonate Web Marketing Integrated Marketing – Client Empowerment – Website Development www.ResonateWebMarketing.com Rick@resonatewebmarketing.com
17. Resonate Web Marketing 16 SEO as… what are the tips-n-tricks to “fix” my existing site? URL structure Title Tags (unique | common) 51 characters Meta Descriptions 138 characters, call to action H1’s, meta keyword… etc. Alt-tags Link Structure Bread Crumbs User submitted content Explicit Navigation Sitemap PDF’s Etc. Etc. Etc.
27. Resonate Web Marketing 26 Building upon Social Media unit 1. Identify one key target customer group. 2. Identify one key need or desire they have that you can satisfy for them? 3. Identify three, one-three term phrase they might search on to find a solution? 5. Select TWO online “communities”.
28. Resonate Web Marketing 27 Steps: 1.Write a 375+ word, value-add answer to the need/desire expressed by your targeted search term/phrase. - Not an infomercial - Use synonyms - 3+ Keywords as link anchors - Keyword link anchors near front - Call to action
29. Resonate Web Marketing 28 Steps: 2. Write a <51 character Title Tag - With spaces - Contains primary keywords - Leading with keywords Unique | universal/brand 3. Write a <138 character meta description - With spaces - Contains 3+ primary keywords - Keywords near the beginning - Call to action
30. Resonate Web Marketing 29 Steps: 4. Host it If unable to add new content… different problem 5. Post it - In context - Not the entire article. Brief answer, reference fuller answer. Sig file link 6. Track it 7. Set up alerts - http://www.google.com/alerts
31. Resonate Web Marketing 30 Homework: Next Session: Wednesday Aug. 4th 8:30, here. (you’ve got three weeks. )
36. Resonate Web Marketing 33 Thank You! Questions or More Information: Rick McGrath rick@resonatewebmarketing.com www.ResonateWebMarketing.com 847-431-0710 Skype: rick.mcgrath Please mention us within YOUR community.
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