Pitchdeckinestormivestav2.4

The Social Network Prob/ortunity ,[object Object],[object Object],[object Object],How can we connect people to do stuff together, like in real life?

Cook-along with Mivesta…. ,[object Object],[object Object],[object Object],[object Object],[object Object],Enchant our community members with creating, sharing, & learning…

[object Object],[object Object],[object Object],[object Object],Market for Cooking, Connected Online “Foodies” Sources: Quantcast 2010; CNN-app downloads & Harris Poll How can we connect people to create, share & learn? Service Users FoodBuzz 14.0 M users FoodNetwork 7.8 M users Allrecipes.com 7.3 M users Food.com 4.8 M users Epicurious 1.1 M apps 1.5 M users Big Oven 2.0 M apps .5 M users

Competition Cook-Off Copyright © Mivesta 2011 Food Network AllRecipes & FoodBuzz SocialEyes Ustream & YouTube Mivesta  Written recipes and photos User video library Educational Chef or Pro videos Social sharing or commentary Live video streaming events TV shows Interactive Video streams

Team Mivesta: Creative & Smart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Mivesta 2011 Richard Velasquez Andrea Fuentes Roberto Andrade & Greg Bachrach Amanda Sanchez Amy Jhie Zhao Visionary CEO Make it Happen CoFounder Weapons Grade Developers Art Director System Analyst/Intern UF Senior - Advertising Business Generalist Synthovation Tech Partners Online, offline, & mobile media Development & testing Sales experience Cook, artist, educator, MBA IT Infrastructure 7+ years experience 5 years experience Prior Start up experience 17 + 22 yrs exp

Early Launch: Enchant & Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Mivesta 2011 Mivesta will constantly code & release per user loves/hates.

Phases of Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Mivesta 2011 Agile, user-centered process Idea or Suggestion Develop Code Test Data Assess

Investment Opportunities/Plans Copyright © Mivesta 2011 Pre- Launch Founder Capital (excluding sweat equity) $80K -Start up cost -Building MVP Stage 1 Launch Friends & Family (through 5/11) $20K + -Launch cost -Hosting & new features Stage 2 Rollout Angel Round $300K (soft) -iPad app build -1 FTE developer -IT infrastructure -Interactive ad -Hit breakeven -Minimal founder $

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