You need to create a LinkedIn company page for your small business—it's a KADENZ™ BrandEssentials™ Social Media must-have, but before you do you'll need to create a solid professional LinkedIn profile. Learn the 10 Keys to a professional LinkedIn profile with this LinkedIn for small business presentation.

1. BrandEssentials™
/ Social Media
Establish a Solid Professional LinkedIn Profile
and Presence. Build Influence. Grow your
Business.
LINKEDIN FOR SMALL
BUSINESS 101: Pro Profile

2. By completing your
LinkedIn Profile 100%,
LinkedIn suggests you’ll
experience a 40% greater
chance for networking
success.

3. Having a completed profile
is the most effective way to
showcase your talents,
experience and expertise as
well as appearing to be a
more competant (Pro) user.

4. Complete Your Profile
a. Upload a Professional Image. Make a great 1st
impression—essential to attracting the right
connections.
b. Create a Compelling Headline. You have 120
characters to describe what you do and grab
attention. Use descriptive keywords to be
discovered with LinkedIn search.
c. List Your Current and at Least 2 Past Positions.
Use the same keywords used in your headline
when describing your role for each.

5. d. Complete the “Summary” Section. Writing in the
3rd person (avoid I, I, I...) describe who you are
and what you do to help people.
e. Complete the “Specialties” Section. Use
customer-focused keywords, to show up in
search results within LinkedIn.
f. Give Recommendations First. The best way to
receive recommendations is to give them first.
LinkedIn won’t label your profile “completed”
until you’ve received at least 3
recommendations.

6. g. Add your “Interests” and join relevant “Groups”.
The terms used are hyper-linked to users in the
network who share your interests. Connect and
share with people within specific targeted
groups.
Good work, you’re almost
there — 4 more steps to
looking more
professional.

7. Optimize Your Profile
h. Edit Your Public LinkedIn URL. For example, my
personal LinkedIn URL is
http://www.linkedin.com/in/rikbjornson. This
simple customization optimizes your linkedIn
profile to show up in search results when
someone searches for your name.
i. Customize Your Website Listings. When adding
your website URLs, choose the “other” option to
optimize the links with descriptive, relevant
terms.

8. j. Include a Link to Your Twitter Profile. Multiple
Twitter accounts can be listed — one more
method of communication available to connect
with you and. . .
Make your Entire Profile
Visible to Everyone. You
want other people to find
and connect with you
right?

9. To get found by contacts
you need to Optimize your
profile. Always include
relevant keywords in your
headline, summary and
specialties sections of your
LinkedIn profile.

10. Build a LinkedIn Pro Profile
a. Upload a Professional Image.
b. Create a Compelling Headline.
c. List Your Current and at Least 2 Past Positions.
d. Complete the “Summary” Section.
e. Complete the “Specialties” Section.
f. Give Recommendations First.

11. Make Your Entire LinkedIn
Profile Visible to Everyone
and get Found by Great
Connections.
g. Add “Interests” and join “Groups”.
h. Edit Your Public LinkedIn URL.
i. Create a call-to-action within Website Listings.
j. Include a link to your Twitter Profile and. . .

12. a. Use the media feature and display samples of
your work within your Profile. Upload images,
presentations, videos or documents.
b. Connect a WordPress blog to your profile with
the WP JetPack Plugin.
c. Add a compelling call-to-action within the list
websites section.
d. Build your Professional LinkedIn Network.
e. Set up a Company Page and use LinkedIn to
Market your Business.
Next Steps

13. KADENZ™ can help you
set up, optimize and
manage all your Social
Media Channels.
Call KADENZ™: +1 604.609.6604
Go to our website: KADENZbrand.comEmail:
Hello@kadenzbrand.com
LinkedIn: /company/kadenz