GrabCad implemented Marketo a few months prior to its initial sync to Salesforce, which resulted in many duplicates. Using RingLead, GrabCad cleaned up all duplicate Marketo records within two hours. Read more RingLead case studies here: http://www.ringlead.com/resources

1. Case Study: GrabCad © Copyright 2014 RingLead, Inc.
Case Study: GrabCad
“No more duplicates in Marketo! BOOM!”
-Bobby Riegel
Marketo Admin, GrabCad
Salesforce Marketo
Challenges
GrabCad implemented Marketo a few months prior to its initial sync to Salesforce. The initial sync from
Salesforce.com to Marketo created a slew of duplicates in Marketo, creating a 2:1 ratio of Marketo records to records
in Salesforce. Therefore there were two duplicates in Marketo, and one matching Salesforce.com record.
Prior to the sync, the record in Marketo was not associated with a Salesforce ID. The duplicate record created by the
sync had an associated Salesforce ID. GrabCad had to decide whether they would manually review and merge each
group of duplicates or choose RingLead to do a one time clean up and ensure future duplicate prevention via the
RingLead Web-to-Lead integration for Marketo.
Solution
Using RingLead, GrabCad cleaned up all duplicate Marketo records within two hours. With help from RingLead’s
customer success team GrabCad seamlessly deduped Marketo and ensured future data quality with the
RingLead/Marketo integration.
Benefits
Grabcad can now be assured that Marketo’s lead scoring efforts are properly utilized since scoring activities are not
split between two duplicate records. The mass merge also resulted in higher email open rates, lower bounce rates,
and fewer headaches for Gracad’s Marketo administrators.
Highlights
Removed 15,000 Marketo duplicates in under two hours, with less than twenty clicks.
Built a program to prevent the creation of duplicates in Salesforce.com & Marketo
Built a program to merge duplicates in Marketo using Webhooks.
Integrations
Utilized: