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Case Study: Whizz Kidz On Twitter

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Rob Dyson
Rob Dyson

Presentation I gave at the CharityComms seminar on 22 October 2009, on how Whizz-Kidz uses social media, particularly Twitter, to engage with supporters, fundraisers, beneficiaries, users, journalists and bloggers.

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Case study: Whizz-Kidz on Twitter ,[object Object]
Making those tentative first steps... ,[object Object]
The viral loop: Intergrate & cross reference with other social media - ,[object Object]
Link tweets to Flickr, Youtube, Facebook,       drive traffic + fans: ,[object Object]
Parents connecting to say "thanks"! ,[object Object]
..and 'Kidz' all grown up and getting re-engaged ,[object Object],[object Object]
W-K Ambassadors tweeting about their progress ,[object Object]
Fundraisers celebrating & getting excited?! ,[object Object]
Volunteers - telling their stories :) ,[object Object]
Engage: give thanks... ,[object Object]
Engage: inspire & wish well... ,[object Object]
twitcpic'ing - live engagement ,[object Object]
monitoring - and responding ,[object Object]
Magic FM become unofficial Marathon 'partner' because we tweeted them with pics and banter :) ,[object Object]
Getting others to share (& tweet) your activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Blogger’s UK journalists on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter testing: gauging opinion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging communities: Congratulate & big-up...even 'competitors'.. ,[object Object]
Engage: Retweet unto others... ,[object Object]
Be interesting, don't just talk about yourself ,[object Object]
Be irreverent / silly sometimes ;) ,[object Object]
Social media ‘netiquette’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We're all still learning... :)

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