Presented by Rob Ousbey (Distilled) at Internet Summit 2011. Based on Tom Critchlow's Ranking Factors presentation from Digital East.

1. SEO Ranking
Factors in 2011
@RobOusbey
www.distilled.net

2. Rob Ousbey
VP Operations
www.distilled.net
rob.ousbey@distilled.net
@RobOusbey

3. Rob Ousbey
VP Operations
www.distilled.net
rob.ousbey@distilled.net
@RobOusbey
http://mobro.co/Distilled

4. SEO Basics
How To Deliver
Documents

5. SEO Is Technically Challenging

6. Links Are Still King

7. But Algorithms Are Complex
http://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques

8. On Page Targeting Still Important

9. Information Architecture is a Forgotten
Ranking Factor

10. Page Load Speed
http://www.webpagetest.org

11. Universal Search Is All About Data
Quality

12. Brand Weight
How To Deliver
Documents

13. Already Influences Rankings

14. Search Volume & KW Association

15. News Mentions
http://www.seomoz.org/labs

16. Social Mentions
http://analytics.topsy.com

17. SEO
How To Deliver
After Panda
Documents

18. “ It’s important for webmasters to
know that low quality content
on part of a site can impact a
site’s ranking as a whole
Michael Wyszomierski – Google Employee

19. http://www.flickr.com/photos/gguns
on/21535407/sizes/z/in/photostrea
m/
Lazy Pages Really Hurt You –
Actively Monitor & Remove URLs From
The Index

20. VS
Track Page Quality

21. _gaq.push(['_setCustomVar',1,‘Reviews',‘4',3]);
Using Custom Variables

22. Build Quality Content in Scale

23. Google Tests for Engagement

24. You Can Test & Measure Panda Metrics
Just Like Google!

25. Google is Data Rich

26. Social Signals
How To Deliver
Documents

27. Why Social Search?

28. Get a Large Audience

29. Mine Your Audience

30. Research Experts - Twitter
https://twitter.com/#!/who_to_follow/search/seo

31. Research Experts – Google+
https://plus.google.com/s/seo/people

32. Markup Your Authors

33. Video SEO
How To Deliver
Documents

34. The Long Tail of Video Content
http://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/

35. Zappos Has More Than 15k Videos
Indexed

36. Self Host and Create a Video Sitemap

37. Link Building
How To Deliver
Documents

38. Link Diversity Is Key –
Tactics/Links/Anchor Text

39. Yes Directories Still Work (as part of a
varied link diet….)
http://www.seomoz.org/dp/seo-directory

40. PR Content – Research, Create, Pitch
http://dilbert.com/strips/comic/2007-09-18/

41. Don’t Forget Local PR

42. Relationship Building As Link Building

43. Use a CRM for Your Relationships

44. Content in Scale + Zemanta
http://www.zemanta.com

45. Where We’re
How Heading
To Deliver
Documents

46. Next Generation Local

47. Schema & Markup

48. Budget For Inbound Marketing

49. Rob Ousbey
VP Operations
www.distilled.net
rob.ousbey@distilled.net
@RobOusbey