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CIM Digital Bootcamp - Social Media & Online Pr
1.
Social Media &
Online PR www.further.co.uk
2.
www.further.co.uk
3.
www.further.co.uk 80% of
UK internet users visit social networking websites.
4.
www.further.co.uk
5.
www.further.co.uk Results: $6,500,000
in sales (2 years)
6.
www.further.co.uk Lesson 1
Listen to, and engage with customers
7.
www.further.co.uk
8.
www.further.co.uk
9.
www.further.co.uk
10.
www.further.co.uk
11.
www.further.co.uk Lesson 2
Understand your tools and train your staff
12.
www.further.co.uk
13.
www.further.co.uk 1992
14.
www.further.co.uk 2004
15.
www.further.co.uk 2004
16.
www.further.co.uk Lesson 3
Turn negatives into positives, you can’t ignore criticism online!
17.
www.further.co.uk
18.
www.further.co.uk Results: TV,
Bookings, 7k Followers
19.
www.further.co.uk Lesson 4
Harness social media to achieve real world, measurable results
20.
www.further.co.uk
21.
www.further.co.uk
22.
www.further.co.uk Lesson 5
Encourage discussion to spread brand awareness
23.
www.further.co.uk Results: 10,000’s
profile visits, web exposure
24.
Notas del editor
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