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Enterprise	
  2.0	
  
Using	
  Inexpensive	
  Technology	
  to	
  	
  
Increase	
  Produc<vity	
  
	
  
Take	
  away	
  

•  Business	
  drives	
  IT	
  investment	
  
•  How	
  low	
  cost,	
  readily	
  available	
  technologies	
  can	
  
make	
  posi<ve	
  gains	
  for	
  your	
  business	
  

2	
  

hEp://www.base22.com	
  
Agenda	
  
Enterprise	
  2.0	
  (E2.0)	
  defined	
  	
  
E2.0	
  Promise	
  of	
  Lower	
  Costs	
  and	
  Increased	
  Produc<vity	
  	
  
E2.0	
  Tools	
  
E2.0	
  Myths	
  and	
  Risks	
  
Innova<on	
  as	
  a	
  driver	
  of	
  produc<vity	
  
Digital	
  Business	
  models	
  and	
  web-­‐based	
  delivery	
  
Why	
  now	
  is	
  the	
  right	
  <me	
  to	
  invest	
  in	
  E2.0	
  and	
  the	
  future	
  of	
  your	
  
company	
  
"   Is	
  your	
  business	
  posi<oned	
  to	
  adopt	
  E2.0?	
  
"   Why	
  technology	
  isn’t	
  enough	
  for	
  success	
  
"   Sponsors	
  	
  
"
"
"
"
"
"
"

 
 
 
 
 
 
 

	
  

3	
  

hEp://www.base22.com	
  
ENTERPRISE	
  2.0	
  DEFINED	
  
Enterprise	
  2.0	
  Defini<on	
  and	
  Objec<ve	
  

Enterprise	
  2.0	
  is	
  the	
  use	
  of	
  "Web	
  2.0"	
  technologies	
  within	
  an	
  organiza<on	
  to	
  
enable	
  or	
  streamline	
  business	
  processes	
  while	
  enhancing	
  collabora<on.	
  
	
  
Enterprise	
  2.0	
  aims	
  to	
  help	
  employees,	
  customers	
  and	
  suppliers	
  collaborate,	
  
share,	
  and	
  organize	
  informa<on.	
  

5	
  

hEp://www.base22.com	
  
Which	
  means…	
  

Increase	
  produc<vity	
  through	
  the	
  use	
  of	
  inexpensive	
  
internet	
  based	
  technologies	
  such	
  as	
  Gmail,	
  Skype,	
  Cloud	
  
Compu<ng,	
  So^ware	
  as	
  a	
  Service,	
  TwiEer,	
  facebook	
  and	
  
many	
  many	
  more.	
  

6	
  

hEp://www.base22.com	
  
E2.0	
  Characteris<cs	
  	
  
"
"
"
"
"

 
 
 
 
 

The	
  Web	
  as	
  the	
  Pla_orm	
  
Collabora<on	
  -­‐	
  Harnessing	
  Collec<ve	
  Intelligence	
  
Device	
  independence	
  
Rich	
  user	
  experience	
  
Data	
  is	
  key	
  

	
  

7	
  

hEp://www.base22.com	
  
E2.0	
  Promise:	
  BeEer	
  outcomes	
  at	
  lower	
  cost	
  

•  Leverage	
  /	
  harness	
  innova<on	
  
•  Create	
  growth	
  through	
  innova<on	
  
•  Transform	
  the	
  customer	
  rela<onship	
  to	
  drive	
  
revenue	
  
•  Improve	
  worker	
  produc<vity	
  /	
  collec<ve	
  
intelligence	
  
•  Incorporate	
  new	
  business	
  models	
  and	
  sources	
  of	
  
revenue	
  
	
  

8	
  

hEp://www.base22.com	
  
E2.0	
  Promise:	
  Decrease	
  opera<onal	
  costs	
  

So^ware	
  as	
  a	
  Service	
  	
  (SaaS)	
  
	
  
•  Fewer	
  servers	
  to	
  buy	
  and	
  maintain	
  
•  No	
  so^ware	
  to	
  install	
  or	
  upgrade,	
  no	
  fixes	
  to	
  
apply	
  
•  Fewer	
  IT	
  staff	
  required	
  to	
  maintain	
  your	
  
systems	
  

9	
  

hEp://www.base22.com	
  
Applies	
  to	
  Short	
  and	
  Long	
  Term	
  

"
"
"
"

 
 
 
 

Cut	
  costs	
  
Ramp	
  up	
  skills	
  
BeEer	
  outcomes	
  at	
  a	
  lower	
  cost	
  
Transform	
  the	
  way	
  you	
  work	
  with	
  your	
  
"

Staff,	
  Customers,	
  Suppliers,	
  Shareholders	
  	
  

"   Open	
  new	
  markets	
  
	
  
	
  
10	
  

hEp://www.base22.com	
  
E2.0	
  TOOLS	
  
Frame	
  of	
  reference	
  

Business	
  drives	
  IT	
  
	
  
•  You	
  need	
  a	
  road	
  map	
  
• 

12	
  

A	
  plan	
  of	
  what	
  you	
  want	
  to	
  accomplish	
  and	
  
how	
  you	
  will	
  achieve	
  it	
  

hEp://www.base22.com	
  
Framework	
  

•  Business	
  Strategy	
  
•  Aligning	
  IT	
  investments	
  to	
  support	
  Business	
  Strategy	
  
•  Each	
  project	
  needs:	
  
• 
• 
• 
• 
• 

13	
  

Charter	
  
Scope	
  	
  
Business	
  Case	
  /	
  Return	
  on	
  Investment	
  
Project	
  Plan	
  /	
  Implementa<on	
  Plan	
  
Post	
  implementa<on	
  evalua<on	
  

hEp://www.base22.com	
  
Tools	
  –	
  sample	
  	
  	
  	
  	
  

14	
  

hEp://www.base22.com	
  
E2.0	
  tools	
  –	
  Project	
  Management	
  So^ware	
  Plus	
  (Zoho)	
  

15	
  

hEp://www.base22.com	
  
Tools:	
  	
  

16	
  

hEp://www.base22.com	
  
Tools	
  –	
  37	
  Signals,	
  Microso^	
  and	
  many,	
  many	
  more…	
  

17	
  

hEp://www.base22.com	
  
Wiki	
  –	
  External	
  facing	
  –	
  Base22	
  

18	
  

hEp://www.base22.com	
  
Portal	
  –	
  Global	
  -­‐	
  mul<-­‐lingual	
  	
  

19	
  

hEp://www.base22.com	
  
Many	
  more	
  “So^ware	
  as	
  a	
  Service”	
  (SaaS)	
  pla_orms	
  

20	
  

hEp://www.base22.com	
  
Everybody	
  is	
  connected	
  ALL	
  THE	
  TIME	
  
-­‐	
  on	
  ALL	
  KINDS	
  of	
  DEVICES!!	
  

21	
  

hEp://www.base22.com	
  
WHO	
  USES	
  E2.0?	
  
Who	
  uses	
  E2.0?	
  All	
  Companies	
  all	
  over	
  the	
  world	
  

•  All	
  sizes	
  
•  All	
  industries	
  	
  

23	
  

hEp://www.base22.com	
  
Who	
  Uses	
  E2.0,	
  Where	
  and	
  Why	
  
Who	
  

Where	
  

LA	
  Police	
  department	
  /	
  
many	
  local	
  companies	
  

Why	
  
Costs	
  savings	
  by	
  
outsourcing	
  email	
  
infrastructure,	
  security	
  

Canadian	
  Federal	
  
Government	
  

	
  	
  Census,	
  business	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Cost	
  savings	
  through	
  self	
  
	
  	
  
registra<on,	
  e-­‐service	
  +++	
   service	
  

Mount	
  Sinai	
  Hospital,	
  
Toronto	
  

Web-­‐based	
  training	
  	
  

All	
  Base22	
  clients	
  –	
  big	
  and	
   Wiki:	
  Project	
  history	
  /	
  
small	
  
knowledge	
  base	
  

24	
  

hEp://www.base22.com	
  

Schedule	
  training	
  when	
  
staff	
  had	
  <me,	
  staff	
  learn	
  at	
  
different	
  rates,	
  less	
  invasive	
  
to	
  core	
  purpose	
  of	
  
delivering	
  care	
  
Share	
  knowledge,	
  ideas,	
  
exper<se,	
  share	
  &	
  edit	
  
documents	
  
Who	
  Uses	
  E2.0,	
  Where	
  and	
  Why	
  
Who	
  

Where	
  

Why	
  

Base22	
  

External,	
  Internal	
  
Costs	
  savings,	
  ability	
  to	
  
communica<ons	
  	
  &	
  instant	
   capture	
  threads	
  and	
  share	
  
collabora<on	
  
informa<on,	
  cost,	
  build	
  
culture	
  over	
  a	
  diverse	
  
geographic	
  area	
  

Placemaking	
  –	
  Intrawest	
  –
(owns	
  ski	
  resorts)	
  

Employee	
  wiki	
  

Replaced	
  intranet,	
  
pervasive	
  use,	
  lower	
  cost,	
  
aEract	
  and	
  retain	
  ‘the	
  right’	
  
talent,	
  unite	
  work	
  force	
  
across	
  geography	
  

Burlington	
  &	
  Joint	
  Cycling	
  
CommiEees	
  
Base22	
  

25	
  

Central	
  repositories	
  
discussions	
  and	
  documents	
  
Time	
  tracking,	
  invoicing,	
  
expense	
  tracking	
  

hEp://www.base22.com	
  
Who	
  Uses	
  E2.0,	
  Where	
  and	
  Why	
  
Who	
  	
  

Where	
  

Why	
  

FutureWorks	
  is	
  seeking	
  
products	
  and	
  service	
  
business	
  opportuni<es	
  and	
  
especially	
  new	
  business	
  
models	
  that	
  capitalize	
  on	
  
emerging	
  consumer	
  needs	
  
in	
  crea<ve	
  ways.	
  

Disrup<ve	
  technologies	
  or	
  
business	
  models	
  that	
  
improve	
  the	
  lives	
  of	
  the	
  
world's	
  consumers	
  

BOLD!!	
  	
  
P&G	
  is	
  admiqng	
  
THEY	
  DON’T	
  KNOW	
  EVERYTHING!!	
  

26	
  

hEp://www.base22.com	
  
Social	
  Media	
  Bandwagon	
  is	
  here	
  to	
  stay	
  	
  

27	
  

Copyright	
  2011	
  Base22	
  Canada	
  
E2.0	
  MYTHS	
  AND	
  RISKS	
  
Myths	
  of	
  E2.0... 	
  	
  
"   Fear	
  of	
  sharing	
  data	
  /	
  informa<on	
  	
  
"   Only	
  for	
   young people	
  

"   My	
  clients	
  and	
  employees	
  aren’t	
  on	
  Social	
  Media	
  
	
  

29	
  

hEp://www.base22.com	
  
The	
  Perceived	
  Risks	
  

"
"
"
"
"
"

 
 
 
 
 
 

Misuse	
  of	
  blogs	
  
The^	
  of	
  informa<on	
  
Perceived	
  value	
  of	
  collabora<on	
  
Ini<al	
  informa<on	
  seems	
  minimal	
  
Projects	
  don’t	
  ‘take	
  off’	
  	
  
The	
  internet	
  is	
  ‘not	
  there’	
  yet	
  

3
0	
  
E2.0	
  Needs	
  Promo<on	
  to	
  Succeed	
  

"   Need	
  change	
  management	
  to	
  encourage	
  people	
  to	
  
adopt	
  

3
1	
  
INNOVATION	
  EQUALS	
  PRODUCTIVITY	
  
Innova<on	
  

“Innova<on	
  is	
  the	
  specific	
  instrument	
  of	
  
entrepreneurship.	
  It	
  is	
  the	
  act	
  that	
  endows	
  resources	
  
with	
  a	
  new	
  capacity	
  to	
  create	
  wealth.”	
  	
  
	
  
Peter	
  Drucker	
  
Management	
  Expert	
  and	
  Author	
  
	
  

33	
  

hEp://www.base22.com	
  
Inven<on	
  
•  Inven;on	
  is	
  the	
  crea<on	
  of	
  something	
  new	
  
•  Usually	
  involving	
  patents	
  

	
  

34	
  

hEp://www.base22.com	
  
Innova<on	
  
	
  
•  Innova;on	
  is	
  pulling	
  together	
  ideas	
  and/or	
  components	
  	
  
in	
  a	
  unique	
  way	
  to	
  solve	
  a	
  problem	
  
	
  
•  Poten<al	
  for	
  wealth	
  crea<on	
  
	
  

35	
  

hEp://www.base22.com	
  
Where	
  does	
  Innova<on	
  rank	
  on	
  your	
  dashboard?	
  

1. 
2. 
3. 
4. 

36	
  

hEp://www.base22.com	
  

Top	
  of	
  your	
  mind	
  
One	
  of	
  the	
  top	
  3	
  items	
  
One	
  of	
  the	
  top	
  10	
  
Not	
  in	
  top	
  10	
  
Innova<on	
  Ranking	
  Among	
  Business	
  Leaders	
  

37	
  

hEp://www.base22.com	
  
Enterprise	
  2.0	
  Enables	
  People	
  to	
  be	
  Innova<ve	
  

•  People	
  form	
  their	
  own	
  solu<on	
  groups,	
  based	
  on	
  need	
  	
  
•  They	
  share	
  informa<on	
  to	
  arrive	
  at	
  the	
  solu<on	
  
•  The	
  best	
  ideas	
  compete	
  and	
  emerge	
  naturally	
  
	
  

38	
  

hEp://www.base22.com	
  
THE	
  STATE	
  OF	
  THE	
  BUSINESS	
  WORLD	
  
The	
  State	
  of	
  the	
  Business	
  World	
  

•  What	
  is	
  your	
  view?	
  
	
  

40	
  

hEp://www.base22.com	
  
Our	
  View	
  of	
  the	
  State	
  of	
  the	
  Business	
  World	
  

"
"
"
"
"

 
 
 
 
 

Highly	
  compe<<ve	
  
Tougher	
  to	
  make	
  a	
  profit	
  
Demand	
  for	
  more	
  results	
  with	
  less	
  resources	
  	
  
Innova<on	
  prized	
  
Technology	
  moves	
  fast	
  
"
"

Don’t	
  want	
  to	
  make	
  the	
  wrong	
  investment	
  
Don’t	
  want	
  money	
  <ed	
  up	
  in	
  obsolete	
  technology	
  

	
  

41	
  

hEp://www.base22.com	
  
E2.0	
  Address	
  ALL	
  of	
  the	
  Concerns	
  
"   Highly	
  compe<<ve	
  
"

Collabora<on	
  involves	
  all	
  your	
  stakeholders	
  to	
  create:	
  
" BeEer	
  products	
  
" BeEer	
  solu<ons	
  to	
  issues	
  

"   Tougher	
  to	
  make	
  a	
  profit	
  
"
"
"

Improved	
  staff	
  moral,	
  reduced	
  staff	
  turnover	
  
Reduced	
  <me	
  to	
  market	
  
Reduced	
  <me	
  to	
  resolve	
  issues	
  

"   Demand	
  for	
  more	
  results	
  with	
  less	
  resources	
  	
  
"
"
"

Leverage	
  prior	
  experiences	
  stored	
  in	
  Corporate	
  knowledge	
  base	
  
Improved	
  training	
  models	
  
Collabora<ve	
  solu<ons	
  

	
  
42	
  

hEp://www.base22.com	
  
E2.0	
  Address	
  ALL	
  of	
  the	
  Concerns	
  
"   Innova<on	
  prized	
  
"

That	
  is	
  what	
  this	
  is	
  about!	
  

"   Technology	
  moves	
  fast	
  
"
"

Don’t	
  want	
  to	
  make	
  the	
  wrong	
  investment	
  
Don’t	
  want	
  money	
  <ed	
  up	
  in	
  obsolete	
  technology	
  
" Minimal	
  upfront	
  investment	
  in	
  infrastructure	
  
" Need	
  to	
  invest	
  in	
  people	
  –	
  people	
  will	
  stay	
  in	
  a	
  crea<ve,	
  
empowered	
  work	
  environment	
  
" Connect	
  with	
  trusted	
  advisors	
  

	
  

43	
  

hEp://www.base22.com	
  
WHY	
  NOW	
  IS	
  THE	
  RIGHT	
  TIME	
  TO	
  INVEST	
  IN	
  
E2.0	
  
Why	
  invest	
  in	
  E2.0	
  now?	
  

• 
• 
• 
• 
• 
• 

45	
  

Compe<<ve	
  advantage	
  
Lower	
  risk	
  
Economic	
  Climate	
  
People	
  are	
  ready	
  for	
  change	
  
Technology	
  is	
  ‘there’	
  and	
  ever	
  expanding	
  
Investment	
  Incen<ves	
  

hEp://www.base22.com	
  
WHY	
  TECHNOLOGY	
  ISN’T	
  ENOUGH	
  	
  
Technology	
  by	
  itself	
  is	
  not	
  enough	
  to	
  move	
  you	
  to	
  E2.0	
  

People	
  
	
  

Technology	
  

47	
  

hEp://www.base22.com	
  

Process	
  
Change	
  Management	
  is	
  a	
  requirement	
  

•  You	
  and	
  your	
  staff	
  need	
  to:	
  
• 
• 
• 

Accept	
  the	
  new	
  work	
  model	
  
Acquire	
  new,	
  useful	
  habits	
  and	
  methods	
  of	
  working	
  thru	
  training	
  
Define	
  the	
  new	
  work	
  model	
  and	
  desired	
  behaviours	
  
•  Open	
  /	
  sharing	
  /	
  suppor<ve	
  	
  
•  Failure	
  is	
  acceptable	
  

•  You	
  need	
  to:	
  
• 
• 
• 
• 

48	
  

Get	
  buy-­‐in	
  from	
  your	
  team	
  
Con<nually	
  communicate	
  the	
  vision	
  
Walk	
  the	
  talk	
  
Release	
  control	
  

hEp://www.base22.com	
  
SUMMARY	
  
Take	
  away	
  

•  Business	
  drives	
  IT	
  investment	
  
•  How	
  low	
  cost,	
  readily	
  available	
  technologies	
  can	
  
make	
  posi<ve	
  gains	
  for	
  your	
  business	
  
	
  

50	
  

hEp://www.base22.com	
  
SPONSORS	
  
Contact	
  Informa<on	
  

	
  
	
  

"   Robert	
  Narejko	
  
"
"
"

416	
  880-­‐4040	
  
Robert.Narejko@Base22.com	
  
Rob@Base22.com	
  	
  

"   Neil	
  Howie	
  
"
"

905	
  378-­‐1074	
  
nhowie@microagets.com	
  	
  
5
2	
  

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Enterprise 2.0: Using inexpensive technology to increase business productivity

  • 1. Enterprise  2.0   Using  Inexpensive  Technology  to     Increase  Produc<vity    
  • 2. Take  away   •  Business  drives  IT  investment   •  How  low  cost,  readily  available  technologies  can   make  posi<ve  gains  for  your  business   2   hEp://www.base22.com  
  • 3. Agenda   Enterprise  2.0  (E2.0)  defined     E2.0  Promise  of  Lower  Costs  and  Increased  Produc<vity     E2.0  Tools   E2.0  Myths  and  Risks   Innova<on  as  a  driver  of  produc<vity   Digital  Business  models  and  web-­‐based  delivery   Why  now  is  the  right  <me  to  invest  in  E2.0  and  the  future  of  your   company   "   Is  your  business  posi<oned  to  adopt  E2.0?   "   Why  technology  isn’t  enough  for  success   "   Sponsors     " " " " " " "                 3   hEp://www.base22.com  
  • 5. Enterprise  2.0  Defini<on  and  Objec<ve   Enterprise  2.0  is  the  use  of  "Web  2.0"  technologies  within  an  organiza<on  to   enable  or  streamline  business  processes  while  enhancing  collabora<on.     Enterprise  2.0  aims  to  help  employees,  customers  and  suppliers  collaborate,   share,  and  organize  informa<on.   5   hEp://www.base22.com  
  • 6. Which  means…   Increase  produc<vity  through  the  use  of  inexpensive   internet  based  technologies  such  as  Gmail,  Skype,  Cloud   Compu<ng,  So^ware  as  a  Service,  TwiEer,  facebook  and   many  many  more.   6   hEp://www.base22.com  
  • 7. E2.0  Characteris<cs     " " " " "           The  Web  as  the  Pla_orm   Collabora<on  -­‐  Harnessing  Collec<ve  Intelligence   Device  independence   Rich  user  experience   Data  is  key     7   hEp://www.base22.com  
  • 8. E2.0  Promise:  BeEer  outcomes  at  lower  cost   •  Leverage  /  harness  innova<on   •  Create  growth  through  innova<on   •  Transform  the  customer  rela<onship  to  drive   revenue   •  Improve  worker  produc<vity  /  collec<ve   intelligence   •  Incorporate  new  business  models  and  sources  of   revenue     8   hEp://www.base22.com  
  • 9. E2.0  Promise:  Decrease  opera<onal  costs   So^ware  as  a  Service    (SaaS)     •  Fewer  servers  to  buy  and  maintain   •  No  so^ware  to  install  or  upgrade,  no  fixes  to   apply   •  Fewer  IT  staff  required  to  maintain  your   systems   9   hEp://www.base22.com  
  • 10. Applies  to  Short  and  Long  Term   " " " "         Cut  costs   Ramp  up  skills   BeEer  outcomes  at  a  lower  cost   Transform  the  way  you  work  with  your   " Staff,  Customers,  Suppliers,  Shareholders     "   Open  new  markets       10   hEp://www.base22.com  
  • 12. Frame  of  reference   Business  drives  IT     •  You  need  a  road  map   •  12   A  plan  of  what  you  want  to  accomplish  and   how  you  will  achieve  it   hEp://www.base22.com  
  • 13. Framework   •  Business  Strategy   •  Aligning  IT  investments  to  support  Business  Strategy   •  Each  project  needs:   •  •  •  •  •  13   Charter   Scope     Business  Case  /  Return  on  Investment   Project  Plan  /  Implementa<on  Plan   Post  implementa<on  evalua<on   hEp://www.base22.com  
  • 14. Tools  –  sample           14   hEp://www.base22.com  
  • 15. E2.0  tools  –  Project  Management  So^ware  Plus  (Zoho)   15   hEp://www.base22.com  
  • 16. Tools:     16   hEp://www.base22.com  
  • 17. Tools  –  37  Signals,  Microso^  and  many,  many  more…   17   hEp://www.base22.com  
  • 18. Wiki  –  External  facing  –  Base22   18   hEp://www.base22.com  
  • 19. Portal  –  Global  -­‐  mul<-­‐lingual     19   hEp://www.base22.com  
  • 20. Many  more  “So^ware  as  a  Service”  (SaaS)  pla_orms   20   hEp://www.base22.com  
  • 21. Everybody  is  connected  ALL  THE  TIME   -­‐  on  ALL  KINDS  of  DEVICES!!   21   hEp://www.base22.com  
  • 23. Who  uses  E2.0?  All  Companies  all  over  the  world   •  All  sizes   •  All  industries     23   hEp://www.base22.com  
  • 24. Who  Uses  E2.0,  Where  and  Why   Who   Where   LA  Police  department  /   many  local  companies   Why   Costs  savings  by   outsourcing  email   infrastructure,  security   Canadian  Federal   Government      Census,  business                                            Cost  savings  through  self       registra<on,  e-­‐service  +++   service   Mount  Sinai  Hospital,   Toronto   Web-­‐based  training     All  Base22  clients  –  big  and   Wiki:  Project  history  /   small   knowledge  base   24   hEp://www.base22.com   Schedule  training  when   staff  had  <me,  staff  learn  at   different  rates,  less  invasive   to  core  purpose  of   delivering  care   Share  knowledge,  ideas,   exper<se,  share  &  edit   documents  
  • 25. Who  Uses  E2.0,  Where  and  Why   Who   Where   Why   Base22   External,  Internal   Costs  savings,  ability  to   communica<ons    &  instant   capture  threads  and  share   collabora<on   informa<on,  cost,  build   culture  over  a  diverse   geographic  area   Placemaking  –  Intrawest  – (owns  ski  resorts)   Employee  wiki   Replaced  intranet,   pervasive  use,  lower  cost,   aEract  and  retain  ‘the  right’   talent,  unite  work  force   across  geography   Burlington  &  Joint  Cycling   CommiEees   Base22   25   Central  repositories   discussions  and  documents   Time  tracking,  invoicing,   expense  tracking   hEp://www.base22.com  
  • 26. Who  Uses  E2.0,  Where  and  Why   Who     Where   Why   FutureWorks  is  seeking   products  and  service   business  opportuni<es  and   especially  new  business   models  that  capitalize  on   emerging  consumer  needs   in  crea<ve  ways.   Disrup<ve  technologies  or   business  models  that   improve  the  lives  of  the   world's  consumers   BOLD!!     P&G  is  admiqng   THEY  DON’T  KNOW  EVERYTHING!!   26   hEp://www.base22.com  
  • 27. Social  Media  Bandwagon  is  here  to  stay     27   Copyright  2011  Base22  Canada  
  • 28. E2.0  MYTHS  AND  RISKS  
  • 29. Myths  of  E2.0...     "   Fear  of  sharing  data  /  informa<on     "   Only  for   young people   "   My  clients  and  employees  aren’t  on  Social  Media     29   hEp://www.base22.com  
  • 30. The  Perceived  Risks   " " " " " "             Misuse  of  blogs   The^  of  informa<on   Perceived  value  of  collabora<on   Ini<al  informa<on  seems  minimal   Projects  don’t  ‘take  off’     The  internet  is  ‘not  there’  yet   3 0  
  • 31. E2.0  Needs  Promo<on  to  Succeed   "   Need  change  management  to  encourage  people  to   adopt   3 1  
  • 33. Innova<on   “Innova<on  is  the  specific  instrument  of   entrepreneurship.  It  is  the  act  that  endows  resources   with  a  new  capacity  to  create  wealth.”       Peter  Drucker   Management  Expert  and  Author     33   hEp://www.base22.com  
  • 34. Inven<on   •  Inven;on  is  the  crea<on  of  something  new   •  Usually  involving  patents     34   hEp://www.base22.com  
  • 35. Innova<on     •  Innova;on  is  pulling  together  ideas  and/or  components     in  a  unique  way  to  solve  a  problem     •  Poten<al  for  wealth  crea<on     35   hEp://www.base22.com  
  • 36. Where  does  Innova<on  rank  on  your  dashboard?   1.  2.  3.  4.  36   hEp://www.base22.com   Top  of  your  mind   One  of  the  top  3  items   One  of  the  top  10   Not  in  top  10  
  • 37. Innova<on  Ranking  Among  Business  Leaders   37   hEp://www.base22.com  
  • 38. Enterprise  2.0  Enables  People  to  be  Innova<ve   •  People  form  their  own  solu<on  groups,  based  on  need     •  They  share  informa<on  to  arrive  at  the  solu<on   •  The  best  ideas  compete  and  emerge  naturally     38   hEp://www.base22.com  
  • 39. THE  STATE  OF  THE  BUSINESS  WORLD  
  • 40. The  State  of  the  Business  World   •  What  is  your  view?     40   hEp://www.base22.com  
  • 41. Our  View  of  the  State  of  the  Business  World   " " " " "           Highly  compe<<ve   Tougher  to  make  a  profit   Demand  for  more  results  with  less  resources     Innova<on  prized   Technology  moves  fast   " " Don’t  want  to  make  the  wrong  investment   Don’t  want  money  <ed  up  in  obsolete  technology     41   hEp://www.base22.com  
  • 42. E2.0  Address  ALL  of  the  Concerns   "   Highly  compe<<ve   " Collabora<on  involves  all  your  stakeholders  to  create:   " BeEer  products   " BeEer  solu<ons  to  issues   "   Tougher  to  make  a  profit   " " " Improved  staff  moral,  reduced  staff  turnover   Reduced  <me  to  market   Reduced  <me  to  resolve  issues   "   Demand  for  more  results  with  less  resources     " " " Leverage  prior  experiences  stored  in  Corporate  knowledge  base   Improved  training  models   Collabora<ve  solu<ons     42   hEp://www.base22.com  
  • 43. E2.0  Address  ALL  of  the  Concerns   "   Innova<on  prized   " That  is  what  this  is  about!   "   Technology  moves  fast   " " Don’t  want  to  make  the  wrong  investment   Don’t  want  money  <ed  up  in  obsolete  technology   " Minimal  upfront  investment  in  infrastructure   " Need  to  invest  in  people  –  people  will  stay  in  a  crea<ve,   empowered  work  environment   " Connect  with  trusted  advisors     43   hEp://www.base22.com  
  • 44. WHY  NOW  IS  THE  RIGHT  TIME  TO  INVEST  IN   E2.0  
  • 45. Why  invest  in  E2.0  now?   •  •  •  •  •  •  45   Compe<<ve  advantage   Lower  risk   Economic  Climate   People  are  ready  for  change   Technology  is  ‘there’  and  ever  expanding   Investment  Incen<ves   hEp://www.base22.com  
  • 46. WHY  TECHNOLOGY  ISN’T  ENOUGH    
  • 47. Technology  by  itself  is  not  enough  to  move  you  to  E2.0   People     Technology   47   hEp://www.base22.com   Process  
  • 48. Change  Management  is  a  requirement   •  You  and  your  staff  need  to:   •  •  •  Accept  the  new  work  model   Acquire  new,  useful  habits  and  methods  of  working  thru  training   Define  the  new  work  model  and  desired  behaviours   •  Open  /  sharing  /  suppor<ve     •  Failure  is  acceptable   •  You  need  to:   •  •  •  •  48   Get  buy-­‐in  from  your  team   Con<nually  communicate  the  vision   Walk  the  talk   Release  control   hEp://www.base22.com  
  • 50. Take  away   •  Business  drives  IT  investment   •  How  low  cost,  readily  available  technologies  can   make  posi<ve  gains  for  your  business     50   hEp://www.base22.com  
  • 52. Contact  Informa<on       "   Robert  Narejko   " " " 416  880-­‐4040   Robert.Narejko@Base22.com   Rob@Base22.com     "   Neil  Howie   " " 905  378-­‐1074   nhowie@microagets.com     5 2