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PRODUCT Marketing
The Marketing Mix ,[object Object],MARKETING  MIX PRODUCT PROMOTION PLACE PRICE How the elements are combined in the marketing strategy is called the  marketing mix
Product ,[object Object],[object Object],[object Object],[object Object]
Core, actual and augmented product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Life Cycle ,[object Object],[object Object]
 
Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Task 1 ,[object Object],[object Object],[object Object],[object Object]
Solution Question 1 ,[object Object],[object Object],[object Object]
The exceptions…….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extension strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Mix/Portfolio/Range ,[object Object],[object Object],[object Object],[object Object]
Advantages & Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Mix/Portfolio/Range ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Marketing Task 2 ,[object Object],[object Object],[object Object],[object Object]
Solution ,[object Object],[object Object],[object Object],[object Object]
Solution ,[object Object],[object Object],[object Object],[object Object]
Product line ,[object Object],[object Object],[object Object]
Costs & benefits of having a product line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adding new product lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keeping product line fresh… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Task 3 ,[object Object],[object Object],[object Object],[object Object]
Solution ,[object Object]
Solution ,[object Object],[object Object],[object Object],[object Object]
Branding Marketing
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Well known brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drawbacks of branding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing task ,[object Object],[object Object]
Solution - Positives ,[object Object],[object Object],[object Object]
Solution - Negatives ,[object Object],[object Object],[object Object]
Types of brands ,[object Object],[object Object],[object Object]
Unique Selling Point (USP) ,[object Object],[object Object],[object Object]
Own brands ,[object Object],[object Object],[object Object],[object Object]
Benefits & costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Task ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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