Een zeer interactieve course. Verkrijg inzicht in de verborgen waarde van je je onderneming, of van je topklanten. Wordt gecertificeerd Eperience Professional.

1. This 10 day annual course was started back in 2003 . Goal was with to rethink the possibilities creating
more meaningful value in business in our rapidly changing economic landscape.
Today it is attracting international participants form all over the world who take their change to may be
become disruptive in their own industry. Learn, develop and practice your future proof business case.
Become part of a unique learning context and immerse yourself in a transformational experience.
PROGRAM
AMS # 10
DUNCAN STUTTERHEIM (2010)
I visit regularly refreshing courses
for professors at Harvard or MIT.
This is way way better, more
profound, way more relevant
content, the selection of
speakers is 10 times as good,
this is really different “
“
former attendees of
PROF. JUAN SERRANO
BECOME A
CERTIFIED EXPERIENCE
PROFESSIONAL
VALUE
CREATION
COURSE
RETHINK YOUR
BUSINESS
AMS # FALL 14

2. CENTRE FOR
THE
EXPERIENCE
ECONOMY
VALUE CREATION
CENTRE FOR TRANSFORMATION ECONOMY X ACADEMY FALL 2014

3. EXPLORING VALUE
by demystifying the
definition of experience
business
perspective
by exploring new
forms of value creation
BA
personal
perspective

4. The essence of this learning journey is „rethinking”
your business to become resilient & future proof.
CENTRE FOR
THE
EXPERIENCE
ECONOMY

5. New value propositions and business models
emerge as traditional ones become obsolete.
Old handles do not work anymore.
Straight line thinking stops here.
RETHINK
CENTRE FOR
THE
EXPERIENCE
ECONOMY

6. ROB DE WITH (AVANS)
“I have never experienced such an in depth and
instructive course”
UNIQUE LEARNING CONTEXT
A combination of entrepreneurs, practitioners and
faculty members offer a unique learning context
which will lift you out of your comfort zone. The
program is designed around your case study and
therefore anchored in the real business situation
and will be the mainstay of your learning .
Your business dilemma;s will be brought to
another level in order to unfold the hidden
potential. Break through paradigms and
orthodoxies.
!
!
!
Academic faculty
Entrepreneurs Practitioners
Your case study
CENTRE FOR
THE
EXPERIENCE
ECONOMY

7. HOW WE WILL WORK
Our 5 step approach is developed for creating new
business value. The approach contains theory and
frameworks to understand the structural drivers
for change( technological, economical sociological,
philosophical). Co creative workshops , to practice
through a comprehensive toolbox, (xp canvas, xp
scorecard, xp journey’s & blue prints, placemaking)
Your business case will be at the Centre of your
learning process. Learn by sharing the successes
and failures of others.

8. RACHEL MORTON NATIONAL AUSTRALIAN BANK
“ All speakers had a specialstory behind them
WHO SHOULD APPLY
For those who want to be ready in their own industry to
set the tone. For fresh minded executives, for those who
are not afraid to be confronted with their business
status quo.
!
Most importantly;
participants need to be individuals with a truly
explorative mind and an entrepreneurial spirit – driven
by a strong personal mission. In the program, we will
help you become even be er at visioning a be er
future, orchestrating creative teams and driving
breakthrough results with meaningful impact.

9. > Understanding the societal changes Sept 24
> Understanding the changes psychology of exp Sept 25
> Creating new value propositions Okt 15
> Applying the toolbox co-creation of value Okt 16
> Interactive design Aalborg University Nov 12
> High performance Organisation Deep change Aalborg Nov 12
> Innovation through business modelling Roskilde Nov 13
> Next practice business safari in Copenhagen Nov 14
> Your own business case+personal coaching Dec 17
> Final presentation & certification Dec 18
CERTIFICATION PROGRAM FALL 2014
TRANSFORM
YOURSELF &
BUSINESS
SHARING
LEARNING
CREATING EXPERIENCING
*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL

10. 5 MODULES 10 DAYS
▪ Theory; To understand the changes we are going through on a societal level( the drivers for change)
and the individal level (The psychology of experience)
▪ Practice; Develop new value propositions for your business
▪ Toolbox; Learn to apply a comprehensive toolbox containing experience journey’s blueprints,
placemaking strategies, interactive design, co creation and the experience business canvas. Develop
your experience ecosystem with supporting technologies.
▪ Build the high performance organisation( by Leadership, Culture, Competences)
▪ Create new profit zones and innovative business models

11. YOUR FACULTY OF INTERNATIONAL EXPERIENCE PROFS
ED PEELEN
European Centre for
Experience Economy
JOE PINE
Strategic Horizons
STEVEN OLTHOF
European Centre for
Experience Economy
ALBERT BOSWIJK
European Centre for
Experience Economy
CHRISTIAN JANTZEN
Aallborg
University (DK)
IGOR MILDER
Talpa Connect
JOSEPHINE GREEN
Forward Thinker
MENNO VAN DOORN
Vint Sogeti
DUNCAN STUTTERHEIM
ID&T Sensation
YURI VAN GEEST
Singularity
University

12. PROGRAM 2014
The faculty will be traveling according to the specific
learning needs of the participants mainly based in
Amsterdam during the course. Two of the five workshops
will be held at other Universities like Roskilde (DK),
Aalborg(DK), possibly Oslo, Leuven (BE). During the
3months, the program alternates between short intensive
workshops spent on the FreedomLab campus in
Amsterdam and assignments completed on the job.
!
!

13. REGISTER NOW
• The workshops will take in total 10 days active participation. Count for preparations and
reading, work on your case study an additional app 5 days;
• Business innovation safaris, learning excursion dialogues with the owners/entrepreneurs are
included in the workshops;
• Full 10 day course with personal coaching on your case study Costs € 9.500 excl. VAT,
excluding residential costs and travel expenses; Registration and payment received before
July 15 we will offer a 10% reduced fee.
• New possibility; 4 day 2 modules course fee € 3.000-excl VAT
• Locations; Amsterdam, Roskilde University Centre, Aalborg University, Oslo, KU Leuven.
• Apply for registration form info@experience economy.com

14. @
APPLY TODAY
CONTACT US FOR MORE DETAILS
experience economist
european center for experience
economy
info@experience-economy.nl
EXPERIENCE
ECONOMY
CERTIFICATION