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Social Media? What it is, how to use it, how to grow your business with it.

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Robert Clarke
Robert Clarke

A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.

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SOCIAL MEDIA?! Robert Clarke! Op Ed Marketing! @opedmarketing
 ! Presented at: ! George Brown College! June 2014!
Questions We’ll Answer! •  What is Social Media?! •  Is there a Social Media Maxim?! •  How Do You Strategize Social Media for Biz?! •  Why Should Businesses Use Social Media?! •  Got Any Social Media Tips, Tools?! •  How Should I Use Social Media to Find a Job?!
WHAT IS SOCIAL MEDIA?
SOCIAL = TWO WAY COMMUNICATION! ! MEDIA = PLURAL FOR MEDIUM!
“THE MEDIUM IS THE MESSAGE”
 
 IN OTHER WORDS…
 “BE SOCIAL”!
SOCIAL MEANS SPEAKING AND LISTENING…
 THE MORE INSTANTANEOUS THE MEDIUM THE MORE SOCIAL!
SOCIAL MEDIA?!
IS THERE A SOCIAL MEDIA MAXIM (FOR BIZ)?
REVERSE NARCICISM RULE:
 EVERYBODY MATTERS ON SOCIAL MEDIA EXCEPT YOU!
PEOPLE DON’T CARE ABOUT YOUR BUSINESS… PEOPLE CARE ABOUT WHAT YOUR BUSINESS CAN DO FOR THEM!
DON’T JUST TALK ABOUT YOURSELF… IF THERE’S NO CONVERSATION IT’S NOT SOCIAL MEDIA, IT’S ADVERTISING!
LISTEN, 
 ENGAGE, 
 JOIN THE CONVERSATION!
RULE OF THUMB:! PROMOTE OTHERS 10X MORE THAN YOU PROMOTE YOURSELF!
HOW DO YOU STRATEGIZE SOCIAL MEDIA FOR BIZ?
ALIGNMENT!
LIKE ANY OTHER MARKETING CHANNEL, SOCIAL MEDIA STRATEGY NEEDS TO ALIGN WITH BUSINESS GOALS!
•  Website! •  Lead-Gen! •  SEO! •  PPC! •  Email! •  Print/Media! •  PR/Inbound! •  Content! !
WHY SHOULD BUSINESSES USE SOCIAL MEDIA?
1. Humanize Companies & Brands!
2. Deliver Better Customer Service!
3. Issues/Reputation Management!
4. Social Trust and Credibility!
5. Promote and Syndicate Content!
6. Listen to, Engage with Audience!
7. More Website Traffic, Links!
8. It’s Where Your Customers Are!
9. Get Leads!
10. Build Relationships (Being Social)!
GOT ANY SOCIAL MEDIA TIPS, TOOLS?
Listen!
Prospect and Segment!
Convert Social Media Followers 
 into Subscribers!
Be Efficient Across Platforms!
Distribute Tidbits of Info!
Be Visual!
Measure (What You Can)!
Promote Others!
Be Helpful!
Be Social! It’s not a tool, it’s not a technology, it’s merely a way we communicate with others when they can’t be in the same room as us! h"ps://www.vsnap.com/me/2MWvBT  
WHAT ABOUT USING SOCIAL MEDIA TO FIND A JOB?
•  Find, follow, and segment! •  Get familiar first! •  Promote them, their content! •  Youtility principle – give them something of value (feedback on blog, service, website)! •  Connect on LinkedIn last! •  Single page “CV” website (think visual)!
4 TO FOLLOW!
FREE eBook!! pages.op-ed.ca/ebook/!
Robert Clarke! Op Ed Marketing! @opedmarketing! www.op-ed.ca!

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