With thousands of brands utilizing Twitter on a daily basis, it's extremely important for your business to be forward-thinking when it comes to engaging with current and potential customers. Queen City Media's team provides readers with a few simple and creative strategies that have been statistically proven to increase user engagement and click-through rates. From targeting specific customer demographics including what and when to tweet, your brand can more efficiently build a presence in social media communities, while initiating dynamic discussions.

1. Creative Ways To Increase
Twitter Engagement

2. Photos Are PROVEN To Increase
Engagement!
• Tweets with images get 2x more engagement than those
without!
• Images serve as a Visual complement to your content!

3. When Should You Tweet?
• Target your Followers! Tweet later in the day
• Tweet On The Weekend!
• Click-through Rates Are Highest on Fri, Sat & Sun
(h/t Dan Zarrella)

4. Initiate A Discussion!
• Social Media Revolves Around PEOPLE
• Ask Questions!!
• Be Creative and use a Call To Action!
• Ask Viewers To Engage In A “Caption This!” Contest
• Use Split Panel Images To See Which Viewers Prefer More

5. Use #HashTags!
• Tweets using Hashtags See 2x MORE Engagement!
• Hashtags CONNECT tweets to a specific Topic

6. Optimize For Mobile
• 66% of User-Generated tweets that mention brands come from MOBILE
devices
• 80% Of Twitter users accessing via MOBILE
• Attach links that are mobile-friendly
• Make Things Simple!

7. Include Links
• Tweets with links have an 86% HIGHER Retweet rate than those
without
• External content gets CLICKED!

8. Generate Interest!
• Viewers Love ACCESS, Reward Them For Engaging!
• Treat Your Page As A VIP Newsletter!
• Provide “Sneak Peek” Photos Of Upcoming Products
• Create A Guessing Game With Teasers

9. Communicate Company Values!
• Social Media Marketing Is About Telling A STORY!
• Display Company Mission Statement On A Photo Of Staff/Location
• Share A Quote From An Owner, President, or Managing Partner
• Do you display your message in the office? Perfect, snap a photo and
share it with your fans!

10. Queen City Media specializes in brand and
content marketing on all of the major social
media platforms.
Contact us today for a FREE social media evaluation!
www.qcmny.com
info@qcmny.com
716.845.6500
515 Main St.
Buffalo, NY 14203
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