Presentation at WordCamp NL about the role of (WordPress) blogs in a marketingstrategy. The presentation also covers Digital versus Social Strategies as outlined in Harvard Business Review (nov 2011).
4. Agenda
• Digital versus Social Strategies
• Examples
– WordPress for Branding
– WordPress for Research/Innovation
– WordPress for 4 p’s
• Introduction PayPress
5. Digital versus Social Strategies
Article by Mikotaj Jan Piskorski a.k.a Misiek
Harvard Business Review, nov 2011
10. Needs of people online…
1. Meet new people
2. Strengthen existing relationships
11. So, if you fulfill those needs, then you have
a successful social strategy!
12.
13. Goals of the company
1. Reduce costs
2. Increase willingness to pay
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17. Creating a Social Strategy
• Brainstorm on four possible Social
Strategies
• Eliminate strategies until you keep one
– Social Utility Test
– Social Solution Test (hard-to-copy?)
– Business Value Test
What works is what fits!
18. How a WordPress Website (Social Strategy)
has impact on different organizational levels
28. ROI
# of visits, likes, tweets is NOT a metric
It gives you a clou
But it does not tell you the whole story
29. ROI
• Metrics could be:
– # of ideas for innovation
– Associations with or awareness of the brand
before and after the blog (Yourhosting)
– Increase in sales (compare before and after)
36. Summary
• Determine what of the four Social
Strategies your WordPress project fits in
• Determine the impact on the
organizational level
• Determine the right metrics (ROI)
• Check out PayPress ;)