Google+ 101

1. Google+

2. Trends
• Lots of video posts (all use YouTube).
• Less irreverent; less goofy (compared to FB,
Twitter).
• Generally uses a professional tone.
• More focused on informing; i.e. Behind the scenes
look on products and company functionality.
• Product/brand specific; in-depth information
(posts, photos, facts).
• Updated every 3-5 days, not once a day.
• Profile pictures can be animated GIFs.

4. Comparison: Facebook page

5. Successful Small Biz example:
Solar Quotes

6. Solar Quotes
• Again, mostly about informing the
audience
• Focuses on sustainability and not just
on their product alone
• 298 followers for a small businesses is
an achievement; more than City of
Melbourne page (182)

7. BMW

8. G+

9. When G+ is the same as FB
• Is this a problem?
• From brand perspective = OK
• From Sensis client perspective? Possibly not,
what’s the point of having Google Plus?
• There are a pool of business people that use G+
as their business social platform – i.e. instead of
Yammer
• Can take advantage of the professional
audience that uses G+ as their work social
media platform

10. The Age

13. The Age - Differences
• Only the most interesting, engaging stories
will make it onto the Google+ page
• Twitter page receives multiple influxes of
content everyday every hour or so.

14. Mo Trends, Mo Problems
• Lack of recreational brands; snowboarding has no
presence (Burton, biggest snowboard supplier, Rip
Curl are MIA)
• HTC, Sony, Dell all provided insights on their products
and their area of affect.
• Dell looked at B2B use of their products, and provided
things such as efficiency tips
• Sony had behind the scenes, ie pulling apart their
newest tablet; not shown on Facebook
• HTC had behind the scenes, press reviews, build
processes, industry insights (not shown on Facebook)

15. Stats
• The RJ Metrics suggests that an average post on
Google+ gets fewer than one “+1,”
the equivalent of a “like” on Facebook,
• Fewer than one reply per post.
• Links and other items shared publicly by Google+
users are re-shared just 0.17 times per post on
average.
• Users averaged one post per 12 days, and usage
per user declines each month after they make
their first public post.

16. Stats
• 30% of users never make a second post publicly
• 33% female; 66% male
• 400 million members
• 100 million active
• Google disputed some of the above stats - users
don’t need to post publicly.
• Google Hangouts replaced GoogleTalk, so the
‘active’ users of Google+ might not necessarily be
posting anything.