1. Total
ticketed
athletic
attendance
2014-­15
(Last
season’s
attendance)
Volleyball:
2,519
(2,358)
Women’s
Basketball:
1,993
(2,111)
Men’s
Basketball:
3,329
(including
HLC
postseason
tournament)
(2,586)
Baseball:
2,572
(including
HLC
postseason
tournament)
(3,751)
Softball:
3,689
(including
HLC,
Regional,
and
Super
Regional
postseason
tournaments)
(2,744)
2014-­‐15
Total:
14,102
2013-­14
Total:
13,550
Total
postseason-­ticketed
attendance
2014-­15
(Men’s
Basketball,
Baseball,
Softball)
Men’s
Basketball:
1,275
(Heartland
Conference)
Baseball:
635
(Heartland
Conference)
Softball:
1,676
(Heartland
Conference,
Regional
and
Super
Regional)
2014-­‐15
Total:
3,586
Rattler
Nation
Totals
2014-­15
Volleyball:
157
(0/not
tracked)
Men’s
Basketball:
406
(316)
Women’s
Basketball
172
(246)
Baseball:
75
(120)
Softball:
187
(24)
2014-­‐15
Total:
997
2013-­14
Total:
706
Rattler
Nation
Social
totals
by
donors
2014-­15
Volleyball:
62
(Gold
Rush)
Men’s
Basketball:
32
Baseball:
6
Softball:
15
2014-­‐15
Total:
115

2. 2014-­15
Attendance
Highlights/Notes
Volleyball:
• 2014-­‐Breast
Cancer
Awareness
Match
was
highest
student/faculty/staff
(S/F/S)
and
total
attendance
in
four
years:
2014:
326
S/F/S,
404
total
2013:
237
S/F/S,
273
total
2012:
130
S/F/S,
173
total
2011:
185
S/F/S,
215
total
• Highest
total
attendance
was
Gold
Rush
(462),
with
228
S/F/S
Cost
of
Gold
Rush:
Food
truck,
Inflatables/games,
Rattler
Nation
social,
beer,
estimated
$3,000
• Highest
total
attendance
average
in
four
years:
209.91
2014:
209.91
total,
94
S/F/S
(11-­‐14
overall
record)
2013:
178.5
total,
133.4
S/F/S
(14-­‐15
overall
record)
2012:
181.44
total,
146.11
S/F/S
(17-­‐12
overall
record)
2011:
182.7
total,
157.3
S/F/S
(17-­‐13
overall
record)
While
average
total
attendance
is
increasing
each
year,
student/faculty/staff
is
steadily
decreasing
each
year,
possibly
due
to
overall
record
• Themed
Nights
(4):
“Class
of”
Night
(180
S/F/S),
Gold
Rush
(228
S/F/S),
Breast
Cancer
Awareness
(326
S/F/S),
Senior
Day
(32
S/F/S)
• Themed
nights
with
exception
of
Senior
Day
saw
season’s
three
highest
attendance
figures
in
both
total
attendance
and
S/F/S
Women’s
Basketball:
• Four
of
12
home
games
where
during
Thanksgiving
and
Christmas/New
Years
Holiday,
one
game
two
days
after
FA
’15
semester
began
• Total
attendance
decreased
from
2013-­‐15,
but
total
average
increased,
maintaining
steady
increase
2014-­15:
166.08
total,
46.412
S/F/S
2013-­14:
129.73,
53.73
S/F/S
2012-­13:
141.2,
48.09
S/F/S
2011-­12:
96.79,
46.91
S/F/S
• As
first
season
hosting
Operation
Drive
to
the
Basket
for
WBB,
was
one
of
highest
total
attendance
games
of
the
season
(212)
• Highest
total
attendance
of
season
was
Senior
Day
(242)
• Highest
student
attendance
was
at
Spurs
Superbox
Ticket
Giveaway
night
(120)
• Themed
Nights
(4):
Study
Break
Night
(70
S/F/S),
Operation
Drive
to
the
Basket
(85
S/F/S),
Spurs
Superbox
Ticket
Giveaway
night
(120),
Senior
Day
(242
total,
27
S/F/S)
• Themed
nights
with
saw
season’s
four
highest
attendance
figures
in
total
attendance,
three
themed
nights
(exclusion
of
Senior
Day)
saw
three
highest
S/F/S
attendance
• Broke
over
200
total
attendance
three
times,
the
most
in
four
seasons
• Rattler
Nation
average
decreased
(22.36
to
14.33)

3. Men’s
Basketball:
• Four
of
12
home
games
where
during
Thanksgiving
and
Christmas/New
Years
Holiday,
one
game
two
days
after
FA
’15
semester
began
• Total
attendance
and
total
attendance
average
(188.67
to
221.93)
increased
from
2013-­‐14
• Rattler
Nation
attendance
saw
marginal
increase
• Highest
total
attendance
(combined
for
entire
day)
and
S/F/S
was
Heartland
Conference
Tournament
opening
game
Cost
of
HLC
Tournament
opening:
Zero
for
Athletics
Provided
for
event:
100
T-­‐shirts
($500)
provided
by
SATP
and
Dean
of
Students,
Cupcake
Food
Truck
provided
by
Res
Life,
Taco
Food
Truck
provided
by
SATP
and
Dean
of
Students
(Res
Life?)
• Highest
total
attendance
other
than
HLC
Tournament
was
Operation
Drive
to
the
Basket
(258)
and
had
one
of
highest
attendance
from
Rattler
Nation
(52)
• Highest
Rattler
Nation
attendance
was
HLC
Championship
game
(55)
• While
total
attendance
(667)
was
highest
in
three
seasons
at
HLC
Tournament,
it
did
not
yield
a
higher
attendance
than
the
rivalry
with
Incarnate
Word
in
2011-­‐12
(717)
Baseball:
• Total
attendance
average
increased
from
2014
(147.42
to
160.75)
• S/F/S
decreased
attendance
may
be
due
to
long
length
of
baseball
games
compared
to
other
sports
• One
of
highest
S/F/S
attended
game
was
Spurs
Superbox
Ticket
Giveaway
game
(62),
also
highest
total
attendance
game
other
than
Spring
Fling
Chili
Cookoff
(277)
• Highest
S/F/S
game
was
Student-­‐Athlete
Recognition
Night,
(89),
Tuesday
night
game,
13-­‐inning
victory
in
addition
to
Spring
Fling
Chili
Cookoff
• Total
attendance
decreased
from
2014,
likely
due
to
high
attendance
from
2014
Dickson
Stadium
Grand
Opening
(estimated
950
fans)
Softball:
• Total
attendance
average
increased
from
2014
(120.4
to
204.94
• Highest
total
attendance
and
S/F/S
attendance
for
regular
season
was
Spurs
Superbox
Ticket
Giveaway
(199
total,
37
S/F/S)
• Neon
Night
saw
one
of
highest
S/F/S
attended
games
• Total
attendance
increased
largely
due
to
hosting
of
three
postseason
tournaments
• Highest
attendance
for
S/F/S
was
HLC
Championship
game
(52)
• Unclear
if
berm
seating
is
included
in
attendance
figures.
If
they
are
not,
berm
seating
would
greatly
increase
total
attendance
for
the
season,
as
well
as
averages

4. Conclusions:
1.) Themed/Targeted
games
across
all
sports
are
producing
highest
attended
games
for
both
total
fans
and
students,
faculty
and
staff
for
the
season,
indicating
successful
implementation
of
promotional
marketing
plan
2.) This
season
was
the
first
time
we’ve
had
accurate
student,
faculty
and
staff
numbers
because
previous
years
they
were
lumped
together
with
comps
(12U,
Pass
Lists)
3.) Total
attendance
increased
for
all
ticketed
sports
(Vball,
M/WBBall,
Baseball,
Softball),
indicating
successful
marketing
strategies
4.) Targeted/themed
games
yield
high
attendance
figures,
but
sustainably
(loyalty)
of
fans
needs
to
improve,
which
will
increase
averages
and
total
attendance
further
5.) Rattler
Nation
Socials
yield
no
significant
increase
of
donors
attending
game
with
the
exception
of
Gold
Rush
at
Volleyball’s
Rattler
Nation
Social
6.) Pass
Lists
may
be
discouraging
Rattler
Nation
donations
from
parents
since
Pass
List
allows
them
free
admission
7.) Overall/total
Rattler
Nation
donors
attending
games
increased
in
2014-­‐15,
indicating
outreach
marketing
is
working
Improvements/Goals:
1.) Continue
to
outreach
students
and
put
more
emphasis
on
outreach
to
faculty
and
staff
as
well
2.) Continue
to
target
games
for
themed
nights
during
each
season
3.) Encourage
Rattler
Nation
donors
to
attend
themed/targeted
games
or
host
Rattler
Nation
socials
only
at
themed
nights
(Gold
Rush,
Spring
Fling,
Rattler
Madness
is
a
great
event)
as
these
events
are
what
students,
faculty
and
staff
are
attending
the
most
4.) Increase
efforts
to
target
St.
Mary’s
alumni
to
come
back
to
campus
for
games,
Rattler
Madness,
to
increase
fan
base
and
loyalty
and
alumni
involvement
5.) Track
attendance
metrics
on
more
of
a
weekly/monthly
basis
for
clearer
analysis
(trying
to
remember
a
volleyball
game
in
Sept.
in
June
is
more
difficult
than
analyzing
it
the
week
after)
6.) Continue
to
increase
total
attendance/averages
for
each
sport