High-level UX features, to consider when you design apps for iPhone and iPad

1. iPhone vs. iPad
User Experience Differences

2. Hello!
I’m Rustam Iskandarov, I’m doing UX at SoftServe

3. We talk about
High-level UX features, to consider when you
design apps for iPhone and iPad

4. 1. Small vs. BIG

5. Limited screen size
(displays single screen at a
time)
• less data displayed;
• less controls visible and
available on a single screen;
• smaller buttons;
• slow interaction.

6. BIG screen
(displays more data on a single
screen; allows split-view,
a-la 2 screens at a time)
• more data displayed;
• more controls visible and
available on a single screen;
• big buttons;
• faster interaction.

7. 2. Portrait vs. Landscape

8. Portrait - is default and
natural orientation.
See the phone in your hand?
It is good to support both
orientations.

9. No default orientation.
But, iPad strives to computer
display, which is landscape
oriented, which is more natural
for human perception.
Landscape – is more natural
orientation.
So it’s a MUST to support both.

10. 3. Familiar vs. Surprising

11. Strict and familiar UI behavior
Lots of Apps are used for a years
People expect that your application’s UI
will have similar behavior and interaction.

12. New UI behavior
Even in native apps some controls, behavior,
interaction is inconsistent.
But,
You’ve got a space for creativity to enhance
interactivity, add some sexy metaphor to interaction,
surprise your customers )

13. 4. Private vs. Shared

14. Private
hand-held mobile device, basically for personal use

15. Shared
The screen can be easily viewed by 3-4 users
around you…
iPad invites social interaction, public presentations,
etc.

16. 5. Mobile vs. Hybrid

17. Very Mobile
It is intend to be used with one hand, in any
condition, in any situation (when user walk, run,
jump, drive a car... Anything)

18. Hand/desk hybrid device
(intend to be used more leisurely with both hands,
or like a laptop)

19. Consider this high-level features,
before you dig into details
riskandarov@gmail.com