This presentation from Rockfish CMO Dave Knox was originally presented at a March 2013 Cincinnati AMA meeting. In this presentation, Dave explores how you can reinvigorate your business by acting like a startup. As the digital marketing landscape continues to evolve, marketers must learn to embrace - and capitalize on - change. With his background in digital marketing from both brand and agency perspectives, as well as deep experience in the entrepreneurial community, Dave shares insights from the startup world that can help reinvigorate your marketing strategy. From acting like a founder to employing quick development phases, Dave shares real-life lessons to help every marketer become a leader of innovation. For more information on this topic, also see Dave's article in iMedia Connection, "10 startup techniques to jump-start your brand." Read it here: http://www.imediaconnection.com/content/33592.asp For more information on this topic and about Rockfish, visit rockfishdigital.com or email press@rockfishdigital.com.

1. 10
Marke)ng
Lessons
You
Can
Learn
From
Startups

4. Keep
your
employees
happy

5. Fail
fast
and
fail
o>en

6. Act
like
a
founder

7. Don't
just
adapt
to
change
-­‐-­‐
embrace
it.

8. Employ
quick
development
phases

9. Scratch
your
itch

10. Tap
in
to
your
community

11. Feel
a
sense
of
urgency

12. Don't
accept
"good
enough"

13. Think
of
your
vendors
as
partners

14. Thank
You