"The Disruptor's Journey" is a one-page template for answering the question, "How to Generate Massive Growth in Customers, Happiness, and Value?" The Disruptor's Journey can be used as a template for describing and developing Blue Ocean Strategy/Business Models as well as for solving apparently impossible problems business, personal life, and society. The Disruptor's Journey (DJ) is illustrated on an interface that is similar to that of an iPod.

1.
Now Playing
The Disruptor’s Journey
Primary Disruptive Question:
How to Generate Massive Growth in Customers, Happiness, and Value?
Dr. Rod King
D:
Design
Customer Experience
D: Journey (E.A.R. Chain) E:
Product/Service
Disrupt Value (Supply) Chain
Business Model
Execute
O:
What to disrupt?
What to disrupt to?
RED OCEAN Observe BLUE OCEAN
(Present) (Future)
How best to disrupt?
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

2. THE DISRUPTOR’S JOURNEY
Achieve Zero Failure Rate (ZFR) for Businesses in Our Communities and the World
1. Form A+ Team/Community & Formulate Primary Disruptive Question (PDQ):
How to Generate Massive Growth in Customers, Happiness, and Value in No Time … for X?
(Note: X is a Category of Products, Services, Place, Job‐To‐Be‐Done, an Activity, or Industry)
2. Collaboratively Answer the PDQ Especially By Using 3 Disruption Questions:
* What to disrupt? Red Ocean (Present)
* What to disrupt to? Blue Ocean (Future)
* How best to disrupt? Value Disruption Strategy & Tactics (ODDE Wheel)
Process for Value Disruption Strategy & Tactics (OODE Wheel)
Choose Space (Time): Red Ocean (Present) or Blue Ocean (Future)
O: Observe and Model (Problems, Solutions, Constraints, Trends, SWOT, and Conventional
Trade‐offs in Customer Experience Journey, Chain, or Ecosystem for Given Activity)
D: Disrupt (Conventional Trade‐offs in Customer Experience Journey) Using
Internal/External Resources in Space & Time: Short/Medium/Long Term
• Eliminate Pain: Disadvantages; Weaknesses; Threats; Undesirable/Harmful
Effects; Waste; Defects; Complexity; Inconvenience; Negative Root‐causes;
Weakest Links; Barriers; Constraints; Size; Cost; Risks
• Reduce Pain: Disadvantages; Weaknesses; Threats; Undesirable/Harmful
Effects; Waste; Defects; Complexity; Inconvenience; Negative Root‐causes;
Weakest Links; Barriers; Constraints; Size; Cost; Risks
• Increase Delight: Advantages; Strengths; Opportunities; Desirable/Useful
Effects; Differentiation; Brand (Image); Performance; Function; Quality;
Customization (Personalization); Fun; Revenue; Rewards
• Create Delight: Advantages; Strengths; Opportunities; Desirable/Useful
Effects; Differentiation; Brand (Image); Performance; Function; Quality;
Customization (Personalization); Fun; Revenue; Rewards
D: Design (Prototype; Test; Validate; Iterate … Brand/Activity/Workflow/Job‐To‐Be‐Done/
Product/Service/Business Model/Supply Chain; Report … for Vision and Market Fit of
Customer Segment)
E: Execute (Deliver and Manage Performance to Circles of Influencers/ Evangelists/Early
Adopters/Customer Segment)
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