"The Lean Startup" by Eric Ries is one of the most useful books any entrepreneur, startup, or established business could get. I regard "The Lean Startup" book as the bible on continuous innovation. However, many entrepreneurs, startups, and established businesses are struggling to translate ideas, concepts, and principles of the Lean Startup Method into practice. The high rate of failure of startups continues while the Lean Startup Method largely remains a theory. To help entrepreneurs, startups, and established businesses better learn and master the Lean Startup Method, I developed the Lean Business Model Gameboard. This Gamification Board - which presents a tag cloud (checklist) of Lean Startup words - offers a simpler, faster, and funner way to learn, apply, and master the Lean Startup Method. Have fun! http://goo.gl/zsgl4k ### P.S.: What are your suggestions for improving the above Lean Business Model (LBM) Game?

1. LEAN
BUSINESS
MODEL
GAMEBOARD:
How
many
of
these
concepts
can
you
define/explain?
MISSION/VISION/PURPOSE/Leap
of
Faith
Level
1 2 3 4 5
PRODUCT/SERVICE/SOLUTION
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hCp://businessmodels.ning.com
&
hCp://twiCer.com/RodKuhnKing

2. LEAN
BUSINESS
MODEL
GAMEBOARD:
How
many
of
these
concepts
can
you
define/explain?
MISSION/VISION/PURPOSE/Leap
of
Faith
Level
1 2 3 4 5
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hCp://businessmodels.ning.com
&
hCp://twiCer.com/RodKuhnKing

3. LEAN
BUSINESS
MODEL
GAMEBOARD:
How
many
of
these
concepts
can
you
define/explain?
MISSION/VISION/PURPOSE/Leap
of
Faith
Level
1 2 3 4 5
ENTREPRENEUR
LEAN
STARTUP
GENCHI
GEMBUTSU
VALUE
WASTE
(“Get
Out
Of
the
Building”)
PrioriWze
Process
PRODUCT/SERVICE/SOLUTION
Value
ProposiWon
InnovaWon
AccounWng
Value
CreaWon
Hypotheses
Growth
Hypotheses
Value
Hypotheses
AssumpWons
Experiment
STARTUP
LEAN
BUSINESS
MODEL
Validated
Learning
Iterate
People
Innovate
Engine
of
Growth
AcWonable
Metrics
Team
(S8cky/Paid/Viral)
Cycle
OpWmize
Culture
Channel
Vanity
Metrics
SYSTEM
Channel
Partners
Product
LEAN
Learning
Milestone
Build-­‐Measure-­‐Learn
Test
Roadmap
SoluWon
5
Whys
Progress
Feedback
Loop
Minimum
Viable
Product
Strategy
Cohort
Analysis
Risks
(MVP:
Concierge)
Lessons
Learned
(Split-­‐Tes8ng:
A/B)
Customers
Failure
Hockey
SWck
Growth
Small
Batches
Customer
Archetype
Persevere
or
Pivot
Runway
Kanban
Pivots
Pain
Problem
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hCp://businessmodels.ning.com
&
hCp://twiCer.com/RodKuhnKing

4. LEAN
BUSINESS
MODEL
GAMEBOARD:
What
is
a
3-­‐Act
story
of
how
you
used
the
Lean
Startup
Method
in
the
enterprise
and
“Out
of
the
building
(enterprise)”
in
order
to
deliver
greater
customer
value?
MISSION/VISION/PURPOSE/Leap
of
Faith
Level
1 2 3 4 5
ENTREPRENEUR
LEAN
STARTUP
GENCHI
GEMBUTSU
VALUE
WASTE
(“Get
Out
Of
the
Building”)
PrioriWze
Process
PRODUCT/SERVICE/SOLUTION
Value
ProposiWon
InnovaWon
AccounWng
Value
CreaWon
Hypotheses
Growth
Hypotheses
Value
Hypotheses
AssumpWons
Experiment
STARTUP
LEAN
BUSINESS
MODEL
Validated
Learning
Iterate
People
Innovate
Engine
of
Growth
AcWonable
Metrics
Team
(S8cky/Paid/Viral)
Cycle
OpWmize
Culture
Channel
Vanity
Metrics
SYSTEM
Channel
Partners
Product
LEAN
Learning
Milestone
Build-­‐Measure-­‐Learn
Test
Roadmap
SoluWon
5
Whys
Progress
Feedback
Loop
Minimum
Viable
Product
Strategy
Cohort
Analysis
Risks
(MVP:
Concierge)
Lessons
Learned
(Split-­‐Tes8ng:
A/B)
Customers
Failure
Hockey
SWck
Growth
Small
Batches
Customer
Archetype
Persevere
or
Pivot
Runway
Kanban
Pivots
Pain
Problem
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hCp://businessmodels.ning.com
&
hCp://twiCer.com/RodKuhnKing

5. LEAN
BUSINESS
MODEL
GAMEBOARD:
Apply
the
Lean
Startup
Method
to
a
real-­‐life
startup
project
(in
the
past
or
at
present)
MISSION/VISION/PURPOSE/Leap
of
Faith:
…………………………………………………………………………….
Level
1 2 3 4 5
PRODUCT/SERVICE/SOLUTION
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hCp://businessmodels.ning.com
&
hCp://twiCer.com/RodKuhnKing

6. GLOSSARY
FOR
TERMS
ON
LEAN
BUSINESS
MODEL
GAMEBOARD
(This
is
a
Crowdsourcing
Project)
Please
Share
Register
at
Red
Ocean
Disrup/on
(ROD)
University
h7p://businessmodels.ning.com

7. Vision
Vision
A
vivid
and
passionate
outcome
that
an
individual,
a
team,
or
an
organiza8on
wants
to
achieve
in
the
medium
to
long-­‐term.
Example:
Amazon’s
Vision
Statement
“Our
vision
is
to
be
earth’s
most
customer
centric
company;
to
build
a
place
where
people
can
come
to
find
and
discover
anything
they
might
want
to
buy
online.”
“Startups
have
a
true
north,
a
desWnaWon
in
mind:
creaWng
a
thriving
and
world-­‐
changing
business.
I
call
that
a
startup’s
vision.”
Eric
Ries
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hCp://businessmodels.ning.com
&
hCp://twiCer.com/RodKuhnKing

8. ………………………..
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hCp://businessmodels.ning.com
&
hCp://twiCer.com/RodKuhnKing

9. Bonus

10. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
Sony
Walkman
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

11. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Sony
Walkman
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

12. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Value
Crea/on:
Upstream
Value
Delivery:
Midstream
ENTERPRISE
ENGINE:
Build
GROWTH
ENGINE:
Measure
Sony
Walkman
Analog/An8log
CompeWtors
Value
Sharing
(Happiness):
Downstream
VALUE
ENGINE:
Learn
CompeWWve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

13. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Value
Crea/on:
Upstream
Value
Delivery:
Midstream
Build
Measure
Growth
Engine
Enterprise
Engine
Value
Sharing
(Happiness):
Downstream
Learn
Value
Engine
Key
Partners
Value
Proposi8on
PAIN:
Cost
Structure
Key
Resources
Key
Ac8vi8es
Channels
&
Customer
Rela8onships
DELIGHT:
Revenue
Streams
Customer
Segments
VALUE:
Profit
Margin
Sony
Walkman
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5

14. LEAN
BUSINESS
MODEL
GAMEBOARD
for
Apple’s
iPod
(2001)
MISSION/VISION/PURPOSE/Leap
of
Faith:
“Put
a
Dent
in
the
Universe”/Create
Insanely
Great
Customer
Experience/“Think
Different”
LEAN
STARTUP
PRODUCT/SERVICE/SOLUTION:
Portable
Music
Player
(Listen
to
music
everywhere/
“A
Thousand
Songs
in
Your
Pocket”)
(Short/Medium/Long-­‐term)
LEAN
BUSINESS
MODEL
Value
Crea/on:
Upstream
Value
Delivery:
Midstream
Build
Measure
Growth
Engine
Enterprise
Engine
Value
Sharing
(Happiness):
Downstream
Learn
Value
Engine
Key
Partners
Value
Proposi8on
PAIN:
Cost
Structure
Key
Resources
Key
Ac8vi8es
Channels
&
Customer
Rela8onships
DELIGHT:
Revenue
Streams
Customer
Segments
VALUE:
Profit
Margin
Sony
Walkman
Analog/An8log
CompeWtors
CompeWWve
(Market)
Strategy:
Digital
Hub/Luxury
Spot
Strategy
Level
1 2 3 4 5