Conversaciones con el consumidor conectado
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Conversaciones con el Consumidor Conectado - Conferencia impartida por Rodolfo Salazar ( @rokensa ) CEO de http://ideaworks.la/
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Conversaciones con el consumidor conectado
- 1. Social Roadz Marketing Integración de nuevas tecnologías para reputación y generación de negocios. Rodolfo Salazar New Technologies - Mobile Marketing Digital Media Strategy and Reputation www.ideaworksweb.com Comportamiento del Consumidor y tendencias
- 3. Complejidad de una generación conectada
- 5. “Yo no me conecto… Vivo conectado” — Erick, 16
- 6. “Pongo lo que quiero, lo que me gusta y lo que no me gusta”— Jose, 18
- 7. Necesario
- 8. — Carlos, 22 “Nadie me conoce en la calle… pero Online tengo 600 FANs y 1,500 seguidores”
- 9. — Karla, 33 “Me entero por Twitter o Facebook, ya no veo noticias todo lo que me interesa está ahí”
- 10. Importante
- 11. “Nos Facebookiamos mas tarde” — Roberto, 46
- 12. Útil
- 13. “Si no es por Facebook ya ni supiera lo grande que estas” — Ana, 68
- 15. Smart Mobile Roadz Redes Sociales y Surfea Internet Busca Información Redes Sociales 50% de los sitios visitados Los Usuarios Móviles de Facebook crecieron 4X en 2 años 200 Millones de videos vistos por día Usado en conjunto con otros Medios Búsquedas terminan en una acción (compra, visita, etc)
- 16. Más movilidad = Más tiempo en calles Más movilidad = Mayor uso de internet Más movilidad = Mas impulsivos *Dipsticks Research
- 17. Las marcas tienen el desafío de interceptar (No interrumpir) a sus audiencias para ganar su atención.
- 19. Se vuelve una necesidad construir caminos sociales Social Roadz que lleven hacia objetivos de negocio concretos
- 20. La historia apropiada Contada a la audiencia indicada En el momento oportuno Social Roadz
- 24. Es. Interesante. Observar. Que. Tenemos. Patrones. Preestablecidos. Que. Hacen. Que. Cuando. Leemos. Este. Texto. Nuestra. Voz. Interior. Tome. Pausas.
- 25. Tmbén es nteresnte bservr que es psble leer texts sn tds ls letrs
- 28. movimiento
- 29. El Spam detector se enciende solo cuando estamos expuestos a algo que parece un comercial • No se activa al tener exposiciones breves de marca (Duke University Subliminal Ad Experiment 2008)
- 32. Impresos Exteriores Email PR & Eventos Punto de venta Comercial Marketing integrado antes
- 33. Objetos sociales Lo que están hablando Objetos físicos Conceptos Sitios web Blogs, videos, tweets Contenidos en redes
- 34. Marketing integrado ahora Impresos Exteriores Email PR & Eventos Punto de venta Objeto Social • Atraer evangelistasCalendario de Campaña • Retener evangelistasCalendario de contenido • Crecer orgánicamentePlataforma de comunidad • Dirigir acciones y comportamientos Administración de Propiedades digitales
- 35. Un 6to sentido Objeto Social 1 – Social Roadz
- 38. Poder sobre las cosas Objeto Social 2 – Social Roadz
- 41. Compartir con mi comunidad Objeto Social 3 – Social Roadz
- 42. Social Roadz
- 43. Social Roadz
- 44. Social Roadz
- 45. Ganar reputacion Objeto Social 4 – Social Roadz
- 48. Ganar Identidad Objeto Social 5 – Social Roadz
- 51. Sentirme entretenido Objeto Social 6 – Social Roadz
- 54. Obtener algo gratis Objeto Social 7 – Social Roadz
- 56. Proceso de aprendizaje Social Roadz Preparación del conetnido Planificación de distribución Siembra Orgánica Se viralizo? Siembra Pagada Reporte Aprendizaje Si No Análisis situacional online offline Mapa de influencia Equipo de operaciones Mass email FB Adwords Otros
- 57. EL RETO
- 58. Preguntas?
- 60. El mayor riesgo en tiempos turbulentos no está en la turbulencia, está en actuar bajo la lógica de ayer - Peter F. Drucker
Notas del editor
- One-in-ten (11%) online adults ages 50-64 and one-in-twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.While email may be falling out of favor with today's teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day. Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.Social media properties -- including networking and status-update sites -- are newer additions to the daily digital diet of older adults. Yet, the "stickiness" of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one-in-five older users of online classified sites reported use of the sites "yesterday."
- One-in-ten (11%) online adults ages 50-64 and one-in-twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.While email may be falling out of favor with today's teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day. Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.Social media properties -- including networking and status-update sites -- are newer additions to the daily digital diet of older adults. Yet, the "stickiness" of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one-in-five older users of online classified sites reported use of the sites "yesterday."
- One-in-ten (11%) online adults ages 50-64 and one-in-twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.While email may be falling out of favor with today's teenagers, older adults still rely on it heavily as an essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet users ages 50-64 get news online, and 42% do so on a typical day. Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.Social media properties -- including networking and status-update sites -- are newer additions to the daily digital diet of older adults. Yet, the "stickiness" of the sites is notable. To look at the data another way, among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day prior to their being contacted for our survey.The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior of this limited early adopter group does suggest a similar tendency towards regular use of the sites.By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day and less than one-in-five older users of online classified sites reported use of the sites "yesterday."
- #1 YOU: They Like You and Your Stuff Camper, Pink Floyd, StarbucksThey only need one things: more reasons to talk.KEEP DOING GREAT THINGS#2 ME: Talking Makes Me Feel Good: Emotions Smart: Bob, the HVAC king. (These are the real talkers) -- Give them something to talk aboutHelp: Person in baby aisle, Mac Users -Give them info so they know moreImportant: They like being asked, feels good to be an authority figure- Give them inside info, VIP sales, STATUS - logosFEED THOSE EMOTIONS#3 US: Part of the Group is POWERFUL Saturn / Teens with logos -- brands = groupMakers Mark, Microsoft 150 EventsMAKE THEM PART OF YOUR FAMILY, gear and personal
- Social graph intro