3. Did you know?
¿
The famous cocktail “Margarita”
was named that way in honor to
TIJUANA
Logo Rita Hayworth, who was a great Hollywood
actress and her talent was discovered in Tijuana
2012
Two of the distinctives that distinguish our city are the minaret of the ancient “AguaCaliente”
Casino and the “cebra style” painted donkeys of the Revolution Avenue.
The minaret, anarab-spanish style chimney that belonged to the complex of the
“AguaCaliente” Casino, where showbiz personalities and the north american mafia gathered
during the prohibition era in the other side of the border, is one of the most distinctive
constructions in the city, and it's the one that gives the color to our logo.
The black color of the superior ironwork and the nuance of blue, aqua and mustard tiling which
adorn the minaret are now part of the color that we want to give to Tijuana's image as venue of
the fourth national meeting of SSC Mexico.
Tijuana has been traditionaly touristic, becoming at some point the most visited city in the
world, and Revolution Ave. fervently lived the furor of that turistic boom. Photographers had
problems to take good pictures of the donkeys pulling carts with the tourists as background,
because the donkey, being white, was lost in frecuently in the picture. One time, a photographer
that visited San Diego's Zoo and noticing that the cebras did out well in his photos, decided to
paint his donkey as a cebra and this way, the tradition began.
The donkey painted as a cebra is a tradition in Tijuana, and as such tradition, we adopted it as
figure in the logo.
4th. National Meeting SSC México Page 3
4. Did you know?
¿
Tijuana city is considered the most
dynamic border city in the world
TIJUANA
Our City reaching 40 million crossings per year
2012
Tijuana is one of the most important cities in Mexico, largely because
of its border, which is the busiest in the world. Between its visitors
excel the great number of Americans, and adding all the great number
of tourist from all over the world, they are the responsibles of the
variety of tourist, commercial, and recreational attractions of the city.
This unique city, is internationally known as “The most visited border
of the world” and invites us to join and discover its wide variety of
attractions and activities.
Tijuana is an extraordinary place where different cultures gather to
create a unique atmosphere and rich in history, that offers an amazing
architecture and a population with marked phenomena of
conurbation and transculturation, which brings to the city a very
cosmopolitan profile. Also, Tijuana has been historically linked to the
American economy, traditions, and culture through its neighbor
city… San Diego. Thereby, Tijuana is a city which offers the tourist
the feeling of getting immersed in two different cultures at the same
time: Mexican and American, and maybe, it's in Revolution Avenue
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where you'll be able to appreciate easier the authentic heart of
Tijuana, and the real materialization of this hybrid resulting from the
mixing of this two cultures.
4th. National Meeting SSC México Page 4
5. Did you know?
¿
“La Ballena” Bar in Tijuana,
had the largest bar in the world,
TIJUANA
Our City and there were the beer mugs
winnowed by the polished bar cover
2012
Tijuana's weather is considered as Mediterranean and oscillates
at an average of 70 Farenheit. In recent years, Tijuana has
become a demographic phenomenon of astonishing profiles
thanks to the strong migration flows coming from the interior of
the country adding to the natural growing of the city; all those
factors result in one of the highest population growths in Latin
America. It's population already exceeds 2 million inhabitants,
that places Tijuana among the biggest cities in the country, just
behind Mexico City, Guadalajara, and Monterrey. Anually,
more than 20 million tourists cross to Tijuana, which means an
average of 60 thousand toursits crossing the border every day.
In little time, Tijuana has grown to become a dynamic city and
in constant evolution, that has situated Tijuana as one of the most
important and promising cities, not just in Mexico, but in all
over the world as well. It's border city condition has made itself
the obligatory step to lots of foreigners in search of the
“american dream”. Besides the enviable and original
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architectonic beauty of the city, it also enjoys the fame of being a
“boheme” city, and with a nonstop and wild nocturne life as
well.
4th. National Meeting SSC México Page 5
6. Did you know?
¿
Bender, the bending robot in
“Futurama” was manufactured in Tijuana
TIJUANA
Our City
2012
Tijuana has countless attractions for the tourist, such
as: World-Class Restaurants, wild nightclubs,
interesting museums, colorful handmade crafts,
modern malls, beautiful golf courses, beaches,
exciting bullfights, and frantic racing greyhounds as
endless attractions that you won't find in any other
city of Mexico.
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4th. National Meeting SSC México Page 6
7. Did you know?
¿
“Centro Cultural Tijuana” in 2010
carried out almost 13,000
TIJUANA
Our Culture cultural activities
2012
Tijuana is certainly a strategic city for the whole
nation. The social and economic dynamic that
emerges from its location, makes this border, a
natural spot for artistic expression flourishing with
singular characteristics.
Actually there's a flourishing of the pop-art in
Tijuana, and they represent a big commitment by the
culture institutions to boost and spread the artistic
creation in all its disciplines.
Actually, there are numerous spots designed to the
promotion of the culture and the arts, buildings and
museums that stand at the architectural and
functional forefrontthat have been consolidated as
icons of the city because of their beauty.
“Centro Cultural Tijuana”, “MuseodelTrompo” and
“La Casa de la Cultura” are just three examples of
what the city has to offer to locals and tourists as
well. Festivals like “Entijuanarte” award the city
with its artistic expression in a multitudinous event
attracting thousands of visitors every year.
4th. National Meeting SSC México Page 7
8. Did you know?
Over 90% of Mexican wines are produced
¿
in Baja California, almost every restaurant
TIJUANA
Our Food in the city has a wide selection of wines
2012
Tijuana is distinguished for its exquisite cuisine which applies the roots of the Mexican
food with Mediterranean ingredients, which results in an interesting fusion for the
culinary arts lovers, in recent years, it has received the name “ Baja Med”. The proximity
with United States also causes the combination of their best ingredients to “Baja Med”
cuisine, resulting in that Tijuana style, which also has a great influence of Italian, French,
Chinese and Spanish gastronomy, making of Tijuana an amazing gourmet center.
Another attraction in the region are our wines, famous not only in Mexico, but in the
whole world. “La Ruta Del Vino”, home of many of the best wines in America, it's at only
an hour trip from Tijuana.
South of Rosarito, at Puerto Nuevo, you'll be able to taste the exquisite ”Puerto Nuevo”
lobster, which is considered by many, as the best lobster you'll ever taste in your life.
4th. National Meeting SSC México Page 8
9. Did you know?
¿
The Integral Resurfacing Program in Tijuana
(“PIRE” by its acronym in Spanish) rehabilitated
TIJUANA
Our Roads more than 3 million square meters of roads.
2012
The city has had recently a very important renovation in its roads,
having finished the most ambitious program of its type in all the
country. The so-called “PIRE”, with a budget of 145million dollars
rehabilitated 43 boulevards and 16 vial circuits of the city with
hydraulic concrete in a process named “white topping”.
Tijuana roads have been example of transformation, and
that's why this program has resulted very attractive to the authorities
of many other cities in Mexico, because of the positive impact it has
created here.
One of the roadways you'll surely visit will be the scenic
road Tijuana-Ensenada, with lots of residential complexes and
beautiful ocean view , it is one of the most shocking roads in Mexico.
4th. National Meeting SSC México Page 9
10. Did you know?
¿
Tijuana once had the third best nightclub
in the world: “La Oh!” Laser Club.
TIJUANA
Our Nights
2012
If it comes to nightlife, Tijuana is a true “mecca” and
presumes to have the best entertainment centers, from
live music bars to nightclubs and casinos that will make
your night an unforgettable moment. Tons of these places
are located at “Ave. Revolución”, which convert this
street at nights a huge party that goes on till morning. Be
part of this frenzy.
“Hipódromo Caliente” is an excellent option if you wish
to know the best and biggest casino in Mexico. You'll be
able to watch hound races, bet on your favorite team, play
at the machines, play bingo or enjoy the live music at the
fabulous bar in the complex.
4th. National Meeting SSC México Page 10
11. Did you know?
¿
Tijuana's airport is the fourth most important in Mexico,
and the only one in Latin America with regular flights to Asia.
TIJUANA
Flight
2012
4th. National Meeting SSC México Page 11
12. Did you know?
The Grand Hotel Tijuana, built in 1982
has 28 floors and 101.1 meters of height,
¿
TIJUANA
Hotel and transfers and the best of all is that you'll stay there.
2012
According to our urban interests, there's no better staying choice than Grand Hotel
Tijuana, with spectacular views of the city from the window of your room, inside a
building that has been a landmark of the city for 3 decades.
$400.00
Mexican PESOS
(about $32 uds)
Per person per night
plus Tax and Tips,
on double occupancy
We are actually negotiating with a transport
company to bring us the transfer to all the
scheduled places at a very accessible cost
4th. National Meeting SSC México Page 12
13. Did you know?
Tijuana is the world capital of the TV,
In 2010, the city exported a grand total
¿
TIJUANA
Promos of 27million TVs around the world.
2012
TIJUANA
T I J U 2012
ANA
nal
Tijuana
The happiest place on earth
4ta. Reunión Nacional
Skyscrapercity México 2012
ctubre
Nacio o
unión Méxic
4ta. Reapercity O
Skyscr
13 l 14 de
12 l
Information booklet Sunday t-shirt Polo style t-shirt for Saturday
Staff members: Must645, Monos Tijuana, Chiko Elektriko, Dasan, Protteus, RodrigoTIJ, Anak-Tij, Rojo
4th. National Meeting SSC México Page 13
14. Did you know?
¿
80% of all the thermometers in the world
are manufactured in Tijuana.
TIJUANA
Itinerario
2012
Friday, November 2nd Saturday, November 3rd Sunday, November 4th
8:00 a Recepción en Aeropuerto e 8:00 Hotel Sede 8:00 Hotel Sede
9:00 Desayuno en Sabor a Mi
13:00 instalación en Hotel Sede 9:00 Desayuno en El Mazateño
10:30 Zona del Río
14:30 Comida China Paseo de los Héroes 10:00 Centro de Alto Rendimiento
Plaza Río
16:00 Zona Este 12:00 Ruta del Vino
Cecut / Tijuana Innovadora
Blvr. Insurgentes Futuro Zócalo 14:30 Comida en Puerto Nuevo
Paseo Centenario
Museo del Trompo 16:00 Camino a Tijuana
13:30 Aguacaliente / Chapultepec
WTC 14:30 Comida Restaurant Caesars 17:00 Despedida
16:00 Carretera Escénica
CEART
Real del Mar
Museo Ambar El Mirador
Calafia
Parque Morelos
18:00 Playas de Tijuana
19:30 Zona Norte y Calle 6ta. 19:00 Cena Tacos el Frank
20:00 Casino Caliente
21:30 Cena en Bol Corona
22:00 TroBAR
23:00 Llegada a Hotel Sede 24:00 Llegada a Hotel Sede
4th. National Meeting SSC México Page 14
15. Did you know?
There are about 250 Chinese food
¿
restaurants in Tijuana, most of the
TIJUANA
Chinese Food owners are from that distant country.
2012
Chinese community in Tijuana is the second largest just
behind the North American, with an estimate of 10,000
inhabitants.
It's common to find Chinese food restaurants through the
city. On the main streets of the city, you'll always find lots
of these restaurants, from buffets to a la carte food.
Mandarin broth, Mongolia Chicken, Cantonese rice,
spicy shrimp, these are just a few dishes of the wide
selection found at the local restaurants.
It's well known the city of Mexicali has the best Chinese
food in the region, but Tijuana has excellent oriental food
too.
4th. National Meeting SSC México Page 15
16. Did you know?
¿
The Smart Road reduced the average
waiting time at semaphores
TIJUANA
Zona Este from 10 minutes to 45 seconds.
2012
The city has had a big urban development along the
Tijuana River, and important projects are beginning
toraise at the third section of the canalization.
We have Boulevard “Insurgentes”, with its smart roads,
where in some certain momentsit becomes a 4 sense road,
also paved with hydraulic concrete under the program
“PIRE”.
“El Trompo”, an interactive museum dedicated to science
and technology for children in Tijuana, their families, the
visitors at the city.
There are also important constructions being developed,
like the Arts State's Center (CEART), The World Trade
Center Tijuana, “MacroPlaza”, and the Ambar Museum
dedicated to prevention of narcotics.
All these projects are surrounded by the splendid view of
the Morelos Park, the biggest park in the city.
4th. National Meeting SSC México Page 16
17. Did you know?
¿
Hong Kong Bar at Tijuana has
an area of 2000 square meters.
TIJUANA
Zona Norte y Calle 6ta.
2012
Now we'll show you one of the most famous avenues in Tijuana… “La
Coahuila”, located at “Zona Norte” and rivaled only by the red district
in Amsterdam. There you will find several nightclubs receiving
foreign and national visitors. One of the places with more affluence of
tourists is the Hong Kong Bar, a three-story building and from street to
street, with hundreds of exotic dancers, it's a place like no one other in
the country.
Near the Zona Norte is “Avenida Revolución”, the main street at
downtown, some time ago, it used to receive thousands of tourists
daily. Nowadays, this area has suffered a transformation, becoming a
space for the locals with several bars along the sixth avenue or “Calle
Sexta” gaining a second life to this emblematic avenue.
4th. National Meeting SSC México Page 17
18. Did you know?
¿
Bol Corona in Tijuana had in 1940
the first automatic bowling alley in the country.
TIJUANA
Bol Corona
2012
One of the classic places for eating
burritos is Bol Corona.
The place has its origin in 1934 as a
bowling alley, but since the 40's
renovation its main attractive were
their burritos, made with giant
flour tortillas.
Despite of having suffered in 1990
a devastating fire in its main
s u b s i d i a r y a t “ Av e n i d a
Revolución”, it stayed in the heart
of the locals with other
subsidiaries that keep the flavor
and tradition that has characterized
this establishment.
4th. National Meeting SSC México Page 18
19. Did you know?
¿
There's a gastronomic district at Tijuana
with dozens of renowned restaurants i
TIJUANA
Sabor a mi one single zone.
2012
In this, your table, we want to put for your
delight endless recipes and flavors of the
traditional Mexican Food, that today wait
anxious to be tasted by you. All of them are
fruits of our roots, culture and wit of our
people.
Dear guest, for sure, many of them you may
have already seen, maybe simpler, may
fancier, today we wish you to enjoy them to
the style and touch of us, Mexicans.
Each area in this restaurant is designed to
evoke and rediscover our Mexican spirit.
4th. National Meeting SSC México Page 19
20. Did you know?
“Zona Rio” is the fourth most important
¿
financial district in Mexico.
TIJUANA
Zona del Río
2012
At “Zona Rio”, along “Paseo de los
Heroes” Avenue are located the corporate
offices of diverse institutions both
domestic and foreign, besides
commercial and touristic centers of the
city. At this avenue is located the most
popular mall in Tijuana: Plaza Rio
Tijuana. We can also find the prestigious
hotel Camino Real, offices like Edificio
AXXA, the complex Centro Cultural
Tijuana (CECUT), lots of subsidiaries of
both national and foreign brands, such as
Starbucks, Liverpool in its duty free
concept, Applebee's.
You'll also find the most exclusive shops
and businesses, such as restaurants,
nightclubs, hospitals, hotels and malls.
4th. National Meeting SSC México Page 20
21. Blvr. Agua Caliente / Did you know?
¿
Tijuana has a growth
rhythm of 8 acres a day.
TIJUANA
Fracc. Chapultepec
2012
Most of the main height
buildings of the city are
located on the Blvd.
Aguacaliente, your hotel is
located over this same Blvd.
Moving up the Avenue
“Sonora”, heading to
Fraccionamiento
Chapultepec, is one of the best
panoramic views in the city.
Also, in Chapultepec, are
located the best residencies in
the city, so the visit to this
place satisfies the interests of
the meeting.
4th. National Meeting SSC México Page 21
22. Did you know?
¿
It was stated in Paris that de Caesar Salad
was “ The greatest recipe that have been
TIJUANA
Restaurant Caesar’s originated in America in 50 years.
2012
A must to visit in Tijuana is the recently
renewed resaturant of the Hotel Caesar's,
where the famous salad was invented by
Caesar Cardini, the most famous and
popular mexican dish worldwide.
Recently, the family Plascencia has rescued
this landmark which is a historic and
gastronomic heritage for the city.
The famous Caesar's Salad has many
versions about its history, but all of them
coincide that it was made at our city at this
famous restaurant.
4th. National Meeting SSC México Page 22
23. Did you know?
The Road Tijuana-Ensenada
¿
has over 16,000 lodging rooms.
TIJUANA
Scenic Road
2012
The Scenic Road Tijuana-Ensenada, is
one of the highways with better
panoramic views in Mexico, is the axis of
the urban-touristic corridor where is the
biggest density of hotels and
developments, as well as various
establishments for turistic lodging, like
RVcamps and hostels.
Among the services you can find along
this Route, you'll find 4 golf courses: One
at Tijuana (Real del Mar); One at
Rosarito (BajaMar Golf Course); and
two at Ensenada (Baja Country Club and
BajaMar Oceanfront Golf Resort).
The main touristic activities at this zone
of the Baja are activities such as the
fishing, sailing regattas, surf, diving, and
whale watching.
4th. National Meeting SSC México Page 23
24. Did you know?
The capacity of “La Plaza Monumental
¿
de Tijuana” is of 22,000 people.
TIJUANA
Playas de Tijuana
2012
Playas de Tijuana, the place where Tijuana
loses its name to become Pacific Ocean, is
the most northwestern point in the country an
LatinAmerica. It counts with several
attractives, such as “La Monumental, the
third largest bullring in the world and the
only one located at the seashore, or complex
condos like Park Towers, which consist in an
on going project of 4 towers of 15 floors each
one.
We also must include “El
Malecon”, with 1200 meters length, it's the
perfect scenario for artistic perfomances,
and its also an oportunity for the locals to
enjoy the beach from this double corridor,
decorated with endemic vegetation, benches
and lamps that harmonize to create a pleasant
behavior.
You can't lose a sunset at Playas de Tijuana,
and contemplate the sun in a cloudy day, just
to watch the moment when just one or two
light beams sneak through the clouds
offering a natural spectacle of singular
beauty.
4th. National Meeting SSC México Page 24
25. Did you know?
A true Mexican taco can be tasted
¿
only in Mexico, not in a Taco Bell.
TIJUANA
Tacos El Franc
2012
Since many years, the “Tacos al Pastor” at Tijuana became a
huge boom between the people that looks for a good taco,
mostly at night, either before the party or after, you can find
tons of open spots, most of them remain open all the night till
the morning waiting for those who come after their
respective parties and delighting some really good tacos.
“Taqueria El Franc” located at Zona Rio, it's a really popular
place for the nocturne commensals, because of the extremely
good taste of their product.
Between the whispering of people and the sound of the
knives hitting the wood, you'll be able to taste a good and
wide menu of tacos, the tacos are made of : grilled beef,
adobada, suadero, tripa (intestine) and cabeza (head), each
taco served with sauce, avocado, coriander, onion, and
beans, resulting in a taco ready to delight all your taste buds.
4th. National Meeting SSC México Page 25
26. Did you know?
¿
The Casino Caliente has the
only hounds racetrack in Mexico.
TIJUANA
Casino Caliente
2012
Since the beginning of the past century, Tijuana was
known for having a very luxurious casino full of elegance
and glamour. Visited by great personalities, it quickly
acquired fame and became an entertaiment center for
those who were escaping from the Dry Law at United
States.
The Casino Aguacaliente closed its doors in the 30's
decade, but there's still remainings of what was the best
casino in the country.
Nowadays you can reasemble the history of the city at the
best and biggest casino in Mexico, it has many attractions,
from hounds races to the book, from slotmachines to
bingo.
It cant pass unnoticed the casino's bar, with live music at
nights in a relaxing atmosphere under a glimmer of vivid
colors.
4th. National Meeting SSC México Page 26
27. Did you know?
Located at the sixth floor, TroBAR has a
¿
privileged view to Zona Rio, it will also
TIJUANA
TroBAR have it to the future “zocalo” of the city.
2012
An intimate place, cozy, bohemian with nice
music.
A new space in the city where you can listen the
best trova music and different bands, as well the
best wines and a wide menu of national and
international drinks.
The atmosphere is ideal to enjoy in couple and
pass a romantic night. You can also go with your
friends and pass invaluable moments, enjoying
the best view of the city right next to your table.
That's how TroBAR is: A place of good music
and better wines.
Come and know the place that will conquer
your nights.
4th. National Meeting SSC México Page 27
28. Did you know?
¿
In Tijuana, one in every four people
are estimated to be from Sinaloa,
TIJUANA
El Mazateño those born in Tijuana are barely
50% of the total population.
2012
Located at Mesa de Otay near the Technological Institute
of Tijuana (ITT), there's a place that is beleaguered by the
lovers of the good eating, and it's because Tacos el
Mazateño was considered by the Tourism and
Conventions Committee in Tijuana (COTUCO) as one of
the best places to enjoy a good taco in Tijuana. During the
celebrations of the 120th anniversary of the foundation of
Tijuana, These tacos occupied the place 13 out of 120
things you can do at the city.
You start with a seafood consommé that can heal even the
worst hangover, with homemade toasts, and special
sauces for seafood.
There's a saying in the city about tacos: “Taco que cierra
no es taco” (Taco that closes isn't taco), and this can be
better appreciated at this place, because the specialty of
the house is the taco of spicy shrimp, you'll get a massive
taco with about 15 spicy shrimps with a flavor you won't
forget.
Other dishes and tacos highly recommended are the
Marlin taco and the Shrimp Ceviche.
4th. National Meeting SSC México Page 28
29. Did you know?
¿
The final venue of the Diving
World Series 2008 and 2012
TIJUANA
High Performance Sports Center was at the High Performance
Sports Center Tijuana(CAR).
2012
The High Perfomanc Center (CAR) borns with an
integral and innovative concept, counting with
certified ans oficial spaces and with international
standards that offer to the local, national, and
international sports community an ideal place for
development and sporting exchange of high level.
The “CAR” comes to be the solution to the
needs of having worthy spaces, with the equipment,
specific material and the best trainers to do the job
focused in the obtaining of high perfomance skills.
You'll meet the most modern and
functional sports complex in Latin America, with
the latest technology and services, it has an olympic
pool with observation chambers and a diving pit
with the official measures endorsed by the FINA,
dressing rooms, reception area, administrative
areas, diverse areas dedicated to other sports, sport
items and much more.
4th. National Meeting SSC México Page 29
30. Did you know?
The Wine Country won the “W Distinctive”
¿
as the best touristic route in Mexico at 2011
TIJUANA
Wine Country
2012
The Wine Country offers the visitor a wide range of
attractions and services that consist from the tiniest and
most familiar wine houses, to big scale producers; from
little country restaurants to the finest ones, as well as sites
for camping, spas, artinsans markets, museums and even
the remainings of an old “Misión”, “Bed & Breakfast”
hotels, wine boutiques, art galeries, indigenous culture
and natural sites.
The taste of the good Mexican wine borns in the soil of
Valle de Guadalupe and its main attraction is making a
tour to the wine houses and know the process of making
of the best Mexican wines, gourmet wines or artisan
wines, its your choice, besides enjoying an amazing view
to the vineyards of Valle de Guadalupe.
Experience the tasting of wines at the houses, cellars and
barrel rooms, and meet the owners of each wine company.
Magic places, historic buildings and excellent wines
create the best oenological tour here, at the Wine Country.
4th. National Meeting SSC México Page 30
31. Did you know?
¿
The “Puerto Nuevo” lobsters have tiny pincers
compared to the lobsters in any other place.
TIJUANA
Puerto Nuevo
2012
Puerto Nuevo, an ancient fisher town is actually on of
the places that most presume its gastronomy in Baja
California.
A simple establishment, an especial attention and over
your table: “The best lobster of the world”
accompanied by rice, beans, butter, red sauce, and
delicious homemade flour tortillas can create a really
unforgettable experience.
Just 25 miles from the international border, over the
Scenic Road Tijuana-Ensenada is located this place
wherethe tradition of the “Puerto Nuevo” lobster that
has given intarnational fame to Baja California began.
Entire families go to Puerto Nuevo from Tijuana or
Ensenada and don't care to wait over an hour to take a
seat just to taste the lobster, right there at the seashore,
looking to the Ocean.
4th. National Meeting SSC México Page 31