sony mission vision

4. • Industry: Consumer Durables
• Founded: 1960
• Headquarters: Tokyo
• Country: Japan
• CEO: Kenichiro Yosida
• Employees: 109,700
• Revenue: $89.9B
• Assets: $260.5B
• Profits: $8B

5. •
Sony is well known for manufacturing various products,
including televisions, digital cameras, smartphones, and
hearables.
•
In 2020, Sony engaged in the electric vehicle (EV) market
with a fully-electric concept car- Vision S-01.
In 2022, Sony’s CEO Kenchiro Yoshida announced the
commercial launch of Sony’s second EV, the Vision-02.
•
The ability of the Sony Group as a whole to generate cash
flow has increased significantly, and its financial
foundations have been reinforced.

6. Sony continues to manage with a long-term
perspective based on its purpose to "fill the world
with emotion (or Kando) through the power of
creativity and technology" and its corporate direction
of closer contact with its customers.
Sony's "Responsibility" and "Contribution" to
individuals, society, and the environment while
outlining the investments and expansion is possible
throughout its three human-centered business
categories.

7. CEO Kenichiro Yoshida then presented the initiatives
Sony is implementing to support the evolution of
entertainment through the power of creativity and
technology that includes:
• IP (Intellectual Property)
• DTC (Direct-to-Consumer)
• AI (Artificial Intelligence)
However, today the company released a statement
revealing a new target year of 2040. "Sony will
accelerate its target year for carbon neutrality, that is,
greenhouse gas emissions of virtually zero, from 2050
to 2040.