1. INFOSYS
HARLEY DAVIDSON
WIPRO
TCS AS A TOP TIER BRAND
JOIN THE DISCUSSION #TCSBIG4
TCS5.247
4.901
4.655
4.625
4.315
4.246
4.218
4.019
3.638
3.043
2.726
XBOX
M&S
PRADA
GM
MTV
HEINEKEN
BBC
LUFTHANSA
BRAND STRENGTH RATING
TOP 10 I.T. SERVICES BRANDS
BRAND VALUE VS
OTHER PROMINENT BRANDS
BRAND ENABLERS
BRAND VALUE (BILLION USD)
ATOS CAP GEMINICSC
COGNIZANT
MARKETING EXCELLE
NCE
TOPRATE
D CUSTOMER SATISF
ACTION
ST
RONG EMPLOYER BRAN
D
THE BIG
FOUR
BRAND VALUE
OVER $5BN
BRAND VALUE
$2.3-2.8BN
BRAND VALUE
$1.9-2.25BN
MCKINSEY
THE NUMBER 1
TATA BRAND CONTRIBUTOR
TCS
JAGUAR
TATA MOTORS
28.88%
20.98%
19.59%
TATA STEEL
TATA GLOBAL BEVERAGES
OTHER
17.23%
5.69%
7.63%
TATA’S BRAND VALUE $18.169BN
MOTORS
STEEL
GLOBAL
BEVERAGES
ACCENTURE
AA+
TCS
AA+
IBM
AA+
HP
A+
INNOVATION
SPECIAL
INNOVATION
AWARD IN
FRANCE
IND
USTRY RECOGNITION
OUTSTA
NDING CSR COMMITME
NT
2012$4.068BN
2013$5.247BN
2013$5.247BN
1.179BILLION$
BRAND VALUE
INCREASE OF
2.4MNIPADS
THE VALUE OF
EQUIVALENT TO:
$5BN
$4BN
TCS CONTINUES ITS RAPID INCREASE
IN BRAND VALUE AND CEMENTS ITS POSITION AS A
BIG FOUR’ IT SERVICES BRANDTHE COMPANY’S STRONG PERFORMANCE ACROSS BRAND RELATED ACTIVITIES
SUCH AS CLIENT ENGAGEMENT, COMMUNITY DEVELOPMENT, SPONSORSHIPS AND
EMPLOYEE SATISFACTION HAS EARNED TCS A PLACE IN THE
ELITE CLUB OF AA+ RATED
ITSERVICES BRANDSDAVID HAIGH, CEO AND FOUNDER OF BRAND FINANCE
.
.
Sources: Brand Finance Global 500 2013 and Brand Finance Most Valuable Brands in IT Services 2013