ROGERS INNOVATION REPORT: YOUTH, PARENTS AND TECHNOLOGY

Methodology

From July 13th to July 16th, 2012, an online survey was
conducted among a sample of 509 Canadians aged 18 to 24
and 511 Canadian parents of 18 to 24 year olds that subscribe
to internet or have a data plan with their cell phone, who are
Angus Reid Forum panel members. The margin of error on the
full base — which measures sampling variability — of 1010
respondents is +/- 3.1% and +/-4.3% for each subgroup.
Discrepancies in or between totals are due to rounding.

2

Which brand or type of Smartphone do you currently own and use?
-Own a smartphone-

Apple iPhone (any model) 35%

Any Android (Google) based device such as HTC Dream or
29%
HTC Magic

BlackBerry (any model) 27%

Any other Touch-screen Smartphone model other than
Android-based phone or Apple’s iPhone or BlackBerry’s 5%
Storm or Palm Pre

Other Smartphone model 4%

Base: Own a smartphone (n=630)
Q.9a Which brand or type of Smartphone do you currently own and use? If you have more than one Smartphone, please select the one you use the most. 3

Which brand or type of Smartphone do you currently own and use?
-Own a smartphone-
Group Gender Region
Total
Youth Parent Male Female West Ontario Quebec Atlantic*

Apple iPhone (any model) 35% 38% 32% 34% 36% 43% 29% 30% 31%

Any Android (Google) based
device such as HTC Dream or 29% 31% 24% 33% 26% 28% 24% 39% 36%
HTC Magic

BlackBerry (any model) 27% 25% 30% 25% 28% 23% 37% 17% 17%

Any other Touch-screen
Smartphone model other
than Android-based phone or 5% 4% 8% 3% 6% 3% 6% 9% 11%
Apple’s iPhone or BlackBerry’s
Storm or Palm Pre

Other Smartphone model 4% 2% 6% 5% 4% 3% 4% 5% 5%

* Caution, small base size.
Q.9a Which brand or type of Smartphone do you currently own and use? If you have more than one Smartphone, please select the one you use the most. 4

From the list below, please indicate all the reasons why
you currently own and use this Smartphone brand.
-Own a smartphone-

This brand is easy to use 58%
I like the brand 52%
I like the apps that are available with this brand 43%
This brand is durable/well made 41%
This brand has attractive devices 40%
This brand is good value for money 37%
This brand is innovative 34%
The brand is popular 31%
Many of my friends have this brand 26%
This brand is good for work/business 26%
This brand is unique 18%
My parents suggested I buy this brand 4%
Other 13%
None of the above 3%

Q.9b From the list below, please indicate all the reasons why you currently own and use this Smartphone brand. 5

From the list below, please indicate all the reasons why
you currently own and use this Smartphone brand.
-Own a smartphone-
Group Gender Region
Total
Youth Parent Male Female West Ontario Quebec Atlantic
This brand is easy to use 58% 65% 50% 51% 62% 64% 56% 52% 50%

I like the brand 52% 59% 43% 43% 56% 54% 55% 39% 47%
I like the apps that are available
43% 51% 33% 40% 44% 46% 41% 45% 33%
with this brand
This brand is durable / well
41% 45% 36% 41% 40% 47% 40% 31% 28%
made
This brand has attractive
40% 52% 25% 29% 45% 43% 37% 45% 25%
devices
This brand is good value for
37% 40% 33% 37% 37% 35% 40% 41% 28%
money
This brand is innovative 34% 38% 28% 35% 33% 34% 35% 31% 28%
The brand is popular 31% 40% 20% 24% 34% 31% 37% 23% 8%
Many of my friends have this
26% 35% 13% 16% 31% 25% 30% 21% 11%
brand
This brand is good for work /
26% 25% 27% 35% 21% 27% 27% 20% 17%
business
This brand is unique 18% 25% 11% 16% 20% 17% 21% 17% 17%
My parents suggested I buy
4% 7% 1% 2% 6% 6% 4% 2% 3%
this brand
Other 13% 10% 16% 15% 12% 14% 12% 13% 14%
None of the above 3% 2% 4% 3% 3% 3% 2% 5% 6%

Q.9b From the list below, please indicate all the reasons why you currently own and use this Smartphone brand. 6

Which brand of tablet do you currently own and use?
-Own a tablet-

Apple 64%

Blackberry 16%

Samsung 7%

Asus 4%

HP 2%

Acer 1%

Google 1%

Other tablet brand 5%

Base: Own a tablet (n=222)
Q.10a Which brand of tablet do you currently own and use? If you have more than one tablet, please select the one you use the most. 7

Which brand of tablet do you currently own and use?
-Own a tablet-

Group Gender Region
Total
Youth Parent Male Female West Ontario Quebec* Atlantic*

Apple 64% 69% 62% 61% 66% 70% 58% 67% 50%

Blackberry 16% 16% 16% 16% 15% 11% 23% 9% 20%

Samsung 7% 5% 8% 7% 7% 7% 8% 6% 10%

Asus 4% 5% 3% 4% 3% 6% 1% 6% —

HP 2% 3% 1% 2% 2% 1% 1% 3% 10%

Acer 1% 1% 1% 1% 2% 1% — 6% —

Google 1% 1% 1% 1% 2% — 1% 3% 10%

Dell — — 1% 1% — — 1% — —

Microsoft — — 1% — 1% 1% — — —

Other tablet brand 5% — 6% 7% 2% 3% 7% — —

Q.10a Which brand of tablet do you currently own and use? If you have more than one tablet, please select the one you use the most. 8

From the list below, please indicate all the reasons why you currently own and use this tablet brand.
-Own a tablet-

This brand is easy to use 64%
I like the brand 55%
I like the apps that are available with this… 49%
This brand is durable/well made 49%
This brand is innovative 44%
This brand is good value for money 38%
The brand is popular 36%
This brand has attractive devices 36%
This brand is good for work/business 32%
This brand is unique 23%
Many of my friends have this brand 15%
My parents suggested I buy this brand 3%
Other 13%

Q.10b From the list below, please indicate all the reasons why you currently own and use this tablet brand. 9

From the list below, please indicate all the reasons why you currently own and use this tablet brand.
-Own a tablet-

Group Gender Region
Total
This brand is easy to use 64% 71% 59% 59% 67% 64% 62% 61% 80%

I like the brand 55% 65% 50% 52% 57% 57% 54% 48% 70%
I like the apps that are available
49% 53% 47% 44% 53% 57% 47% 33% 50%
with this brand
This brand is durable / well
49% 57% 45% 53% 46% 51% 45% 58% 40%
made
This brand is innovative 44% 57% 37% 42% 46% 42% 47% 42% 40%
This brand is good value for
38% 39% 37% 38% 38% 36% 40% 39% 30%
money
The brand is popular 36% 53% 26% 30% 40% 36% 37% 30% 40%
This brand has attractive
36% 49% 30% 31% 41% 39% 36% 30% 40%
devices
This brand is good for work /
32% 39% 28% 31% 33% 32% 29% 36% 40%
business
This brand is unique 23% 32% 19% 23% 24% 20% 27% 21% 30%
Many of my friends have this
15% 25% 10% 9% 20% 11% 21% 15% —
brand
My parents suggested I buy this
3% 8% — 1% 4% 1% 4% 3% —
brand
Other 13% 9% 14% 9% 16% 21% 8% 3% 10%
None of the above 2% — 3% 2% 2% 3% 1% 3% —

Q.10b From the list below, please indicate all the reasons why you currently own and use this tablet brand. 10

Please indicate which of the following activities, if any, you do with your computer?
-Own a computer-

Email 97%

Surf the net 94%

Bank 79%

Connect to social networks 77%

Shop 70%

Entertainment – movies and TV 59%

Play games 59%


Base: Own a computer (n=973)
Q.11a Please indicate which of the following activities, if any, you do with your computer? 11

Please indicate which of the following activities, if any, you do with your computer?
-Own a computer-

Group Gender Region
Total

Email 97% 97% 97% 98% 97% 98% 97% 95% 100%

Surf the net 94% 95% 92% 95% 93% 96% 93% 91% 96%

Bank 79% 84% 74% 81% 78% 79% 78% 78% 86%

Connect to social networks 77% 94% 60% 63% 84% 79% 76% 68% 91%

Shop 70% 75% 66% 73% 69% 74% 70% 61% 81%

Entertainment – movies and TV 59% 83% 35% 46% 65% 61% 60% 50% 67%

Play games 59% 68% 51% 54% 62% 65% 54% 53% 77%

None of the above 1% — 2% 1% 1% — 1% 2% —

Base: Own a computer (n=973)
Q.11a Please indicate which of the following activities, if any, you do with your computer? 12

Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet?
-Own a smartphone and/or tablet-

Text messaging 88%
Voice call 70%
Download and use apps 68%
Surf the net 67%
Connect to social networks 61%
Play games 60%
Listen to music 57%
Voice and video calling 34%
Banking 33%
Reading books/magazines 25%
Watch TV and movies 16%
E-commerce/purchasing 12%
Watch sports 3%

Base: Own a smartphone and/or tablet (n=677)
Q.11b Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? 13

Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet?
-Own a smartphone and/or tablet-

Group Gender Region
Total
Text messaging 88% 94% 82% 84% 91% 89% 90% 80% 97%

Voice call 70% 75% 63% 71% 69% 71% 71% 63% 70%

Download and use apps 68% 79% 56% 64% 70% 71% 66% 66% 68%

Surf the net 67% 73% 60% 67% 67% 72% 63% 65% 62%

Connect to social networks 61% 78% 40% 45% 68% 63% 62% 55% 59%

Play games 60% 71% 47% 50% 65% 65% 54% 60% 68%

Listen to music 57% 65% 48% 56% 58% 58% 55% 60% 62%

Voice and video calling 34% 41% 25% 33% 35% 40% 33% 22% 35%

Banking 33% 40% 25% 32% 34% 37% 29% 38% 27%

Reading books / magazines 25% 25% 24% 29% 22% 32% 21% 14% 24%

Watch TV and movies 16% 20% 10% 12% 18% 17% 16% 14% 5%

E-commerce / purchasing 12% 12% 13% 17% 10% 12% 10% 20% 14%

Watch sports 3% 4% 3% 6% 2% 3% 3% 8% —

None of the above 1% — 3% 2% 1% 1% 2% 3% —

Base: Own a smartphone and/or tablet (n=677)
Q.11b Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? 14

To the best of your knowledge, how many apps do you currently have on your Smartphone?
-Own a smartphone-

Mean: 13.5

None 9%

1-2 6%

3-5 16%

6-10 23%

11-20 21%

More than 20 25%

Q.12 To the best of your knowledge, how many apps do you currently have on your Smartphone? 15

To the best of your knowledge, how many apps do you currently have on your Smartphone?
-Own a smartphone-

Group Gender Region
Total

None 9% 6% 14% 8% 10% 8% 9% 12% 16%

1-2 6% 5% 7% 5% 6% 4% 6% 11% 3%

3-5 16% 16% 16% 13% 17% 12% 20% 18% 14%

6-10 23% 25% 19% 19% 24% 26% 20% 18% 28%

11-20 21% 23% 19% 22% 21% 23% 22% 11% 28%

More than 20 25% 25% 25% 33% 22% 27% 23% 30% 11%

Mean 13.5 13.5 13.5 15.1 12.7 14.3 12.9 13.3 12.0

Q.12 To the best of your knowledge, how many apps do you currently have on your Smartphone? 16

In an average week, how many Smartphone apps do you actually use, regardless of how long?
-Own a smartphone and have 1+ apps-

Mean: 6.3

None 4%

1-2 24%

3-5 32%

6-10 27%

11-20 10%
More than 20 3%

Base: Own a smartphone and have 1+ apps (n=570)
Q.13 In an average week, how many Smartphone apps do you actually use, regardless of how long? 17

In an average week, how many Smartphone apps do you actually use, regardless of how long?
-Own a smartphone and have 1+ apps-

Group Gender Region
Total

None 4% 3% 5% 5% 4% 4% 3% 6% 3%

1-2 24% 22% 28% 26% 23% 22% 28% 25% 17%

3-5 32% 34% 28% 27% 34% 29% 32% 29% 50%

6-10 27% 26% 28% 25% 28% 30% 26% 20% 27%

11-20 10% 12% 8% 14% 9% 12% 8% 15% 3%

More than 20 3% 3% 3% 3% 2% 3% 3% 5% —

Mean 6.3 6.6 6.0 6.8 6.2 6.7 5.9 7.1 5.1

Base: Own a smartphone and have 1+ apps (n=570)
Q.13 In an average week, how many Smartphone apps do you actually use, regardless of how long? 18

In an average week, please indicate if you do each of the following activities via Smartphone apps
that you have downloaded, via the web browser on your Smartphone, both, or neither.
-Own a smartphone-

Play games 49% 4% 14% 33%

Check the weather 45% 15% 19% 21%

Listen to music 36% 6% 16% 42%

Access social networks 35% 12% 25% 28%

Get general news and current events 16% 23% 24% 37%

Watch videos 13% 15% 20% 52%

Get sports information 11% 12% 10% 67%

Get information on hobbies/interests 6% 26% 24% 44%

Shop 4% 17% 10% 69%

Obtain medical or health-related information 3% 16% 9% 72%

Do school work 2% 8% 8% 82%

Smartphone apps Web browser on your Smartphone (mobile websites) Both Neither

Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the
web browser on your Smartphone, both, or neither. 19

-Own a smartphone-

Group Gender Region
Via Smartphone Apps Total

Play games 49% 63% 32% 37% 55% 54% 46% 45% 47%

Check the weather 45% 53% 34% 38% 48% 47% 45% 36% 47%

Listen to music 36% 39% 32% 38% 35% 37% 36% 33% 33%

Access social networks 35% 45% 21% 25% 39% 35% 37% 29% 31%
Get general news and current
16% 19% 12% 15% 17% 17% 17% 10% 22%
events
Watch videos 13% 19% 6% 9% 15% 13% 13% 10% 22%

Get sports information 11% 13% 9% 15% 9% 12% 12% 10% 8%
Get information on
6% 8% 5% 8% 6% 4% 8% 7% 6%
hobbies/interests
Shop 4% 6% 1% 4% 4% 2% 6% 2% 6%
Obtain medical or health-related
3% 4% 1% 3% 3% 2% 4% 3% —
information
Do school work 2% 4% — 2% 2% 2% 3% 2% —

Base: Own a smartphone (n=630); * Caution, small base size.

-Own a smartphone-

Group Gender Region
Via Web Browser Total

Play games 4% 3% 6% 5% 3% 2% 6% 5% —


Listen to music 6% 5% 8% 8% 6% 3% 9% 11% —

23% 23% 22% 22% 22% 27% 19% 20% 19%
events
Watch videos 15% 16% 13% 16% 14% 12% 19% 13% 8%

Get information on
26% 30% 20% 25% 26% 29% 26% 16% 25%
hobbies/interests
Shop 17% 19% 15% 19% 17% 17% 17% 20% 17%
16% 21% 10% 12% 18% 20% 13% 18% 14%
information
Do school work 8% 14% 1% 5% 10% 11% 7% 5% 6%


-Own a smartphone-

Group Gender Region
Via Apps & Web Browser Total

Play games 14% 13% 15% 14% 13% 14% 11% 15% 19%


Listen to music 16% 19% 12% 14% 17% 19% 12% 19% 17%

24% 24% 24% 34% 20% 22% 27% 25% 19%
events
Watch videos 20% 25% 14% 18% 21% 22% 19% 23% 14%

Get information on
24% 28% 20% 28% 22% 27% 21% 27% 19%
hobbies/interests
Shop 10% 10% 9% 13% 8% 9% 8% 17% 8%
9% 8% 9% 9% 9% 9% 8% 8% 11%
information
Do school work 8% 11% 3% 7% 8% 7% 7% 10% 6%


-Own a smartphone-

Group Gender Region
Neither Total

Play games 33% 22% 48% 43% 29% 29% 36% 35% 33%


Listen to music 42% 37% 48% 40% 42% 41% 43% 36% 50%

37% 34% 42% 29% 41% 34% 38% 45% 39%
events
Watch videos 52% 41% 67% 58% 50% 53% 50% 54% 56%

Get information on
44% 35% 55% 40% 46% 39% 45% 50% 50%
hobbies/interests
Shop 69% 65% 74% 65% 71% 71% 69% 61% 69%
72% 66% 80% 77% 70% 70% 75% 71% 75%
information
Do school work 82% 72% 96% 87% 80% 80% 83% 82% 89%


Have you ever paid to download a Smartphone app?
-Own a smartphone-

Yes 35%

No 60%

Can’t recall 5%

Q.15 Have you ever paid to download a Smartphone app? 24

Have you ever paid to download a Smartphone app?
-Own a smartphone-

Group Gender Region
Total

Yes 35% 35% 36% 43% 32% 41% 30% 36% 36%

No 60% 62% 56% 51% 64% 55% 65% 58% 56%

Can’t recall 5% 3% 7% 6% 4% 4% 5% 6% 8%

Q.15 Have you ever paid to download a Smartphone app? 25

In the past six months, approximately how much money
have you spent downloading Smartphone applications?
-Own a smartphone-

Nothing 8%

Less than $5 40%

$5-$10 25%

$11-$20 13%

$21-$30 7%
$31-$40 2%
$41-$50 3%
$51 or more
Don’t know/not sure

Base: Own a smartphone and paid to download smartphone app (n=224)
Q.16a In the past six months, approximately how much money have you spent downloading Smartphone applications? Your best estimate is fine. 26

In the past six months, approximately how much money
have you spent downloading Smartphone applications?
-Own a smartphone-

Group Gender Region
Total

Nothing 8% 12% 4% 2% 13% 7% 9% 12% 8%

Less than $5 40% 56% 21% 23% 51% 42% 42% 32% 39%

$5-$10 25% 18% 33% 30% 22% 27% 22% 26% 23%

$11-$20 13% 7% 19% 21% 7% 11% 14% 12% 15%

$21-$30 7% 2% 12% 12% 4% 8% 5% 3% 15%

$31-$40 2% 1% 4% 6% — 2% 3% 3% —

$41-$50 1% 2% 1% 1% 1% 1% 1% 3% —

$51 or more 3% 1% 5% 5% 1% 2% 4% 3% —

Don’t know/not sure 1% 1% 1% — 1% — — 6% —

Base: Own a smartphone and paid to download smartphone app (n=224)
Q.16a In the past six months, approximately how much money have you spent downloading Smartphone applications? Your best estimate is fine. 27

From the list below, please select all the benefits/advantages,
if any, you associate with using mobile internet devices.
-All respondents-

Internet access anytime and anywhere 69%

Staying close to friends 50%

Staying close to family 50%

Sharing moments (photos, videos) 42%

Making the most of my time 35%

Never being bored 35%

Entertainment - games, movies and TV 34%


Base: All respondents (n=1020)
Q.16b From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices. 28

From the list below, please select all the benefits/advantages,
if any, you associate with using mobile internet devices.
-All respondents-

Group Gender Region
Total
Internet access anytime
69% 78% 60% 68% 69% 75% 68% 57% 70%
and anywhere

Staying close to friends 50% 62% 38% 40% 55% 52% 53% 35% 63%

Staying close to family 50% 48% 52% 52% 49% 52% 53% 35% 66%

Sharing moments (photos,
42% 51% 34% 32% 48% 46% 42% 33% 50%
videos)

Making the most of my time 35% 39% 32% 35% 35% 39% 36% 27% 36%

Never being bored 35% 49% 21% 25% 39% 36% 36% 29% 36%

Entertainment - games,
34% 47% 21% 26% 38% 36% 36% 24% 31%
movies and TV

None of the above 15% 8% 21% 16% 14% 12% 13% 24% 9%

Base: All respondents (n=1020)
Q.16b From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices. 29

Please indicate which of the following statements below, if any, you agree with.
-All youth respondents-

I am friends with my parents on Facebook 52%
I help my parents use technology which brings us
40%
closer together
My mobile device is better than my parents’ 40%
I believe that growing up with technology sets me up
37%
for more success than my parents’ generation
My parents pay my mobile phone bills 29%
Technology helps me have a better relationship with
23%
my parents
My parents’ mobile device is better than mine 16%
My parents have the latest phone, but don’t really know
15%
how to use it
My parents are on Facebook, but we aren’t friends 10%

My parents’ phone embarrasses me 3%


Base: All youth respondents (n=509)
Q.17 Please indicate which of the following statements below, if any, you agree with. 30


Group Gender Region
Total
Youth Male Female West Ontario Quebec Atlantic*
I am friends with my parents on Facebook 52% 52% 43% 53% 57% 46% 48% 65%
I help my parents use technology which
40% 40% 39% 40% 40% 40% 44% 30%
brings us closer together
My mobile device is better than my
40% 40% 46% 39% 40% 42% 42% 35%
parents’
I believe that growing up with technology
sets me up for more success than my 37% 37% 44% 36% 40% 36% 30% 46%
parents’ generation
My parents pay my mobile phone bills 29% 29% 16% 32% 30% 35% 12% 35%
Technology helps me have a better
23% 23% 20% 24% 28% 24% 12% 19%
relationship with my parents
My parents’ mobile device is better than
16% 16% 14% 17% 21% 14% 12% 14%
mine
My parents have the latest phone, but
15% 15% 9% 16% 16% 17% 8% 11%
don’t really know how to use it
My parents are on Facebook, but we aren’t
10% 10% 11% 10% 7% 16% 10% —
friends
My parents’ phone embarrasses me 3% 3% — 3% 2% 5% — 3%

None of the above 8% 8% 10% 7% 4% 8% 11% 14%

Q.17 Please indicate which of the following statements below, if any, you agree with. 31

Again, from the statements below, please select all the ones you agree with.

If I could, I would get a new Smartphone every year 24%
I hate having an old mobile device 19%
I am proud when I have the latest Smartphone 16%
Having the latest technology is important to me 16%
Having the latest Smartphone is noticed by my friends 14%
I am envious of people who have a better Smartphone than me 12%
I sometimes wish my Smartphone would break so I can get a new one 12%
My Smartphone is a statement about who I am 10%
Having the latest Smartphone allows me to do better in school 7%
Having the latest Smartphone gives me credibility with my friends 5%
I am self-conscious if I don’t have the latest Smartphone 4%
Having the latest Smartphone improves my love life 4%

Q.18 Again, from the statements below, please select all the ones you agree with. 32

Again, from the statements below, please select all the ones you agree with.
Group Gender Region
Total
If I could, I would get a new Smartphone
24% 24% 25% 24% 23% 28% 18% 22%
every year
I hate having an old mobile device 19% 19% 16% 19% 21% 22% 10% 14%
I am proud when I have the latest
16% 16% 15% 16% 17% 15% 18% 11%
Smartphone
Having the latest technology is important
16% 16% 18% 15% 14% 18% 13% 19%
to me
Having the latest Smartphone is noticed
14% 14% 19% 13% 16% 15% 10% 3%
by my friends
I am envious of people who have a better
12% 12% 10% 12% 11% 14% 11% 8%
Smartphone than me
I sometimes wish my Smartphone would
12% 12% 8% 12% 10% 16% 8% 3%
break so I can get a new one
My Smartphone is a statement about
10% 10% 13% 9% 11% 8% 11% 8%
who I am
Having the latest Smartphone allows me
7% 7% 10% 6% 11% 5% 4% 3%
to do better in school
Having the latest Smartphone gives me
5% 5% 6% 4% 6% 5% 2% 3%
credibility with my friends
I am self-conscious if I don’t have the
4% 4% 1% 4% 3% 5% 1% 3%
latest Smartphone
Having the latest Smartphone improves
4% 4% 5% 4% 6% 4% 4% —
my love life
None of the above 47% 47% 51% 46% 46% 44% 51% 59%

Q.18 Again, from the statements below, please select all the ones you agree with. 33

Do you use your Smartphone for school-related purposes, in any capacity?
-All youth respondents who own a smartphone-

Yes 43%

No 37%

I’m not currently in school 20%

Base: All youth respondents who own a smartphone (n=355)
Q.19 Do you use your Smartphone for school-related purposes, in any capacity? 34

Do you use your Smartphone for school-related purposes, in any capacity?
-All youth respondents who own a smartphone-

Group Gender Region
Total

Yes 43% 43% 55% 41% 44% 46% 40% 18%

No 37% 37% 39% 36% 33% 37% 40% 59%

I’m not currently in school 20% 20% 6% 23% 23% 17% 20% 23%

Base: All youth respondents who own a smartphone (n=355)
Q.19 Do you use your Smartphone for school-related purposes, in any capacity? 35

Please indicate all the ways you use your Smartphone for school, regardless of how often.
-All youth respondents who use smartphone for school-related purposes-

Researching online 66%

Accessing coursework online 57%

Sharing with classmates 52%

Interacting with teachers 34%

Submitting assignments online 13%

Other 26%


Base: All youth respondents who use smartphone for school-related purposes (n=152)
Q.20 Please indicate all the ways you use your Smartphone for school, regardless of how often. 36

Please indicate all the ways you use your Smartphone for school, regardless of how often.
-All youth respondents who use smartphone for school-related purposes-

Group Gender Region
Total
Youth Male* Female West Ontario Quebec* Atlantic*

Researching online 66% 66% 64% 66% 57% 70% 70% 100%

Accessing coursework online 57% 57% 46% 60% 54% 60% 60% 50%

Sharing with classmates 52% 52% 54% 52% 54% 46% 70% 25%

Interacting with teachers 34% 34% 36% 34% 46% 28% 25% —

Submitting assignments online 13% 13% 14% 12% 13% 13% 10% —

Other 26% 26% 25% 27% 39% 18% 20% —

None of the above 1% 1% — 1% — 1% — —

Base: All youth respondents who use smartphone for school-related purposes (n=152)
Q.20 Please indicate all the ways you use your Smartphone for school, regardless of how often. 37

From the statements below, please select all the ones you agree with.

Technology sometimes distracts me from my
62%
schoolwork

Having the latest technology gives me an
32%
advantage over my parents’ generation

Having the latest technology gives me skills I need
24%
to get a get a better job

Having the latest technology gives me a leg up for
20%
future success

Having the latest technology, including mobile
12%
devices makes me a better student

I want to work in the technology field 9%

My grades would suffer without my mobile device 6%


Q.21 From the statements below, please select all the ones you agree with. 38

From the statements below, please select all the ones you agree with.

Group Gender Region
Total
Technology sometimes distracts me
62% 62% 69% 61% 64% 61% 60% 68%
from my schoolwork

Having the latest technology gives me an
32% 32% 35% 31% 34% 32% 30% 24%
advantage over my parents’ generation

Having the latest technology gives me
24% 24% 28% 24% 26% 26% 19% 19%
skills I need to get a get a better job

Having the latest technology gives me
20% 20% 24% 19% 24% 18% 19% 14%
a leg up for future success

Having the latest technology, including
12% 12% 13% 12% 14% 13% 8% 8%
mobile devices makes me a better student

I want to work in the technology field 9% 9% 14% 8% 10% 8% 6% 11%

My grades would suffer without my
6% 6% 6% 6% 4% 9% 1% 5%
mobile device

None of the above 24% 24% 24% 24% 22% 21% 32% 24%

Q.21 From the statements below, please select all the ones you agree with. 39

And, from the statements below, please select all the ones you agree with.

Technology will transform the education experience with virtual
55%
classrooms, textbooks on tablets and more opportunity for international
collaboration
I believe that all school text books will be online and/or on tablets
35%
in the next five years

I believe that technology has or will better prepare me for the
31%
workforce than previous generations

Having the latest technology allows or allowed me to get a better
25%
education

I believe that school work, including group work, will be done in
20%
the ‘Cloud’

I believe that having the latest technology now will allow me to
18%
make more money in the future

I believe that computers will be my teachers in the future, not
18%
people.


Q.22 And, from the statements below, please select all the ones you agree with. 40

And, from the statements below, please select all the ones you agree with.

Group Gender Region
Total
Technology will transform the education
experience with virtual classrooms, textbooks
55% 55% 49% 57% 59% 66% 23% 57%
on tablets and more opportunity for international
collaboration
I believe that all school text books will be online
35% 35% 35% 35% 41% 35% 23% 38%
and / or on tablets in the next five years
I believe that technology has or will better
prepare me for the workforce than previous 31% 31% 29% 31% 36% 34% 15% 24%
generations
Having the latest technology allows or allowed
25% 25% 26% 24% 28% 27% 13% 16%
me to get a better education

I believe that school work, including group work,
20% 20% 30% 18% 22% 22% 14% 8%
will be done in the ‘Cloud’

I believe that having the latest technology now
18% 18% 19% 17% 13% 20% 24% 16%
will allow me to make more money in the future

I believe that computers will be my teachers in
18% 18% 21% 17% 9% 16% 42% 22%
the future, not people.

None of the above 21% 21% 21% 21% 20% 20% 29% 11%

Q.22 And, from the statements below, please select all the ones you agree with. 41

-All parent respondents-

My kid(s) are way more technologically savvy than I am 52%
I am friends with my kid(s) on Facebook 45%
My kid(s) help me with technology 43%
Technology allows me to stay closer to my kids 42%
My kid(s) have better mobile devices than I have 40%
Technology keeps my family closer together 35%
Technology allows me to be closer to my kids than I was to my parents 29%
I consider myself technologically savvy 29%
Technology gives my kid(s) an advantage at school
that I didn’t have and wished I did 28%
I use social media like Facebook to keep track of my kid(s) 21%
Having the latest technology gives my kid(s) an advantage at school 17%
I use Facebook to brag about my kid(s) 10%
I have a better phone than my kid(s) 9%
Having the latest mobile device is important to me 6%
I have mobile device envy because my kid(s) have better technology than me 6%
I care what people think of my mobile devices 4%
My mobile device is a statement about who I am 4%

Base: All parent respondents (n=511)
Q.23 Please indicate which of the following statements below, if any, you agree with. You can select as many or as few as you like. 42

-All parent respondents-
Group Gender Region
Total
Parent Male Female West Ontario Quebec Atlantic*
My kid(s) are way more technologically savvy
52% 52% 39% 64% 53% 46% 55% 67%
than I am
I am friends with my kid(s) on Facebook 45% 45% 40% 50% 48% 42% 38% 64%
My kid(s) help me with technology 43% 43% 33% 55% 49% 39% 40% 52%
Technology allows me to stay closer to my kids 42% 42% 44% 40% 48% 38% 34% 58%
My kid(s) have better mobile devices than I have 40% 40% 38% 42% 41% 40% 36% 45%
Technology keeps my family closer together 35% 35% 36% 33% 38% 35% 24% 52%
Technology allows me to be closer to my kids than
29% 29% 26% 32% 32% 32% 16% 39%
I was to my parents
I consider myself technologically savvy 29% 29% 41% 16% 35% 29% 16% 33%
Technology gives my kid(s) an advantage at
28% 28% 27% 29% 29% 26% 33% 21%
school that I didn’t have and wished I did
I use social media like Facebook to keep track
21% 21% 17% 24% 24% 19% 18% 21%
of my kid(s)
Having the latest technology gives my kid(s)
17% 17% 16% 19% 19% 16% 15% 24%
an advantage at school
I use Facebook to brag about my kid(s) 10% 10% 7% 14% 14% 8% 3% 21%
I have a better phone than my kid(s) 9% 9% 9% 8% 9% 9% 8% 6%
Having the latest mobile device is important to me 6% 6% 6% 6% 6% 6% 8% 3%
I have mobile device envy because my kid(s)
6% 6% 6% 6% 5% 6% 6% 9%
have better technology than me
I care what people think of my mobile devices 4% 4% 4% 4% 3% 1% 13% —
My mobile device is a statement about who I am 4% 4% 6% 2% 4% 4% 5% —
None of the above 10% 10% 11% 8% 8% 10% 14% 6%

Base: All parent respondents (n=511)
Q.23 Please indicate which of the following statements below, if any, you agree with. You can select as many or as few as you like. 43

ROGERS INNOVATION REPORT: YOUTH, PARENTS AND TECHNOLOGY

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