The document provides an analysis of the global chocolate market in 2008, including market trends, product launches by company and positioning, flavors, and packaging. Some key highlights include: - Dark chocolates with higher cocoa content saw increasing popularity due to their higher antioxidant levels. - Guilt-free and healthier options grew, incorporating ingredients like fiber, omega-3s, and plant sterols. - Novel flavors included floral, tea, yogurt, and vegetable flavors to add interest. - Premium and luxury chocolates as well as gift packaging remained important for driving category growth.

1. Chocolate Market Innova Market Insights February, 2009

3. Market Analysis

4. Market Analysis: Top 15 Countries (2008)

5. Company Analysis: Top 15 Companies Company Products Launched RUSSELL STOVER CANDIES INC 11% KRAFT FOODS DEUTSCHLAND GMBH 11% HERSHEY COMPANY 8% WOOLWORTHS LTD 8% LOTTE CO LTD 7% THORNTONS PLC 7% ALFRED RITTER GMBH & CO KG 6% LIDL STIFTUNG & CO KG 6% SAINSBURY'S SUPERMARKET LTD 6% MAUXION SCHOKOLADEFABRIK GMBH 5% NESTLE SA 5% NEUHAUS 5% TRUMPF SCHOKOLADEFABRIK GMBH 5% CHOCLATIQUE INC 5% CONFISERIE HEILEMANN GMBH 5%

6. Positioning Analysis

7. Positioning Analysis Chocolate is the ultimate comfort food. Health conscious consumers are now looking for double benefits - health and pleasure.

8. Positioning Analysis – Positioning Category Consumers are looking at combining health and pleasure in categories also such as chocolate which is purely a pleasurable category. Introducing health in subtle ways such as removing additives/preservatives or highlighting the antioxidant content allows consumers to feel less guilty when consuming these products. . Positioning Category Products Launched Indulgent and Premium 23% Seasonal/In-Out Products 19% Children (5-12) 13% No Additives/Preservatives 6% Vegetarian 6% Novel and Fun 6% Organic 5% Ethical 4% Gluten Free 4% Kosher 3% Halal 3% Natural 2% No Trans Fats 2% Traditional 1% Sugar Free 1%

13. Chocolates With Omega-3 Claims United States: Bija Omega Truffles Dark Chocolate. Omega truffles dark chocolate are a rich blend of omega 3 and 6 fatty acids. United Kingdom: A unique combination of pure dark chocolate, spicy chili and golden roasted flax seeds, Alpha contains 50% of the recommended daily intake of omega 3, a natural fatty acid known for its beneficial effects on the heart, mind and overall mood. Newtree Alpha Dark Chocolate With Chili Pepper And Golden Flax Seeds. France: NewTree Thym Alpha Dark Chocolate with Omega 3. Rich in omega 3. 30% less sugar. 65% cocoa. 100% pure cocoa butter. With thyme and flaxseed.

14. Chocolates With DHA Claims United States: Xocai Omega Squares Dark Chocolates. Essence of health - The Xocai Omega Squares have a minimum of 200mg of DHA and EPA per three 11 gram squares. They are an excellent source of Omega-3 and promotes the necessary balance of essential fatty acids though the Acai berry, flaxseed and a patented, plant-based, encapsulated Omega-3. The Xocai Omega Squares has been developed to provide your body the essential fatty acids for preventative and better health during every stage of your life! With antioxidant. High content of omega DHA and EPA. Excellent source of omega-3. Certified kosher.

16. Flavour Analysis: Flavour Group Brown flavours like chocolate, cocoa, caramels are the dominating flavours in the chocolate industry.

20. Inclusion of Vegetable Flavour in Chocolates Japan:Orion Red Potato Chocolate. White chocolate filled with red potato chocolate. Pumpkin Sweet Potato Spinach Tomato Japan: The refreshing harmony which white chocolate with Vegetable flavour. Added crunch and finished it in light texture. Chef vegetables sweets specialty store patisserie Potager produce. Using domestick vegetable.

21. Tea Flavoured Chocolates United States: Chuao Chocolatier Earl Grey Bar 41% Cacao. Bergamot citrus tones of the Earl Grey tea blended with Venezuelan milk chocolate. 41% cacao. With all-natural spices and ingredients. Estonia: Kalev Finest Dark Chocolate Orange + Green tea. Netherlands: Edel Nutri Belgian Chocolate Purity - Extra Dark Chocolate Green Tea with Lemon. South Korea: Home Plus Green Tea Chocolate.

22. Flavour Analysis – Flavour Subcategory Flavour Sub-Category Products Launched Chocolate 63% Hazelnut 5% Berries & Summer Fruits 5% Cocoa 4% Almond 4% Caramel 4% Milk & Cream 2% Citrus 2% Cookie/Biscuit 2% Exotic 2% Praline 2% Nougat 2% Peanut 1% Coffee 1% Dried Fruit 1%

23. Flavour Analysis: Secondary Flavour

24. Flavour Analysis: Tertiary Flavour

27. Chocolates With Dietary Fiber Spain: Radisson Diet Chocolate Extrafino Fondant Suprema - Extra Fine Diet Chocolate Bar. With fructose and high fiber contents. Japan: Asahi Balance Up Choco Nuts Granola with Full Dietary Fiber. Inlaid the chocolate dough, kneaded cereals (oats wheat, wheat, and rye) into fragrant nut (almond, walnut) and chocolate chips which is baked deliciously. Brazil: Gold Premium Sweet Chocolate Branco - Premium Sweet White Chocolate. Contains soy meal. Source of fiber. No added sugar. Poland: Nestle Noir Litchi - Dark Chocolate with Lychee Fruit Pieces. Contains pineapple fiber.

32. Packaging Analysis

33. Packaging Analysis United States: Astor 12pc Valentine Executive Truffle Box. Twelve hand-made Valentine Tresor Truffles (milk chocolate with tiramisu filling, white chocolate with strawberry jam filling, dark chocolate ganache) and creamy milk chocolate heart embossed center plaque. Puerto Rico: Hershey's Kisses Chocolate. Milk chocolate Kisses in a reusable Christmas ornament. Certified kosher. South Africa: Woolworths the Difference 40 Milk Chocolate Balls In Tube. Forty milk chocolate balls, in a plastic tube. Japan: Meiji Hokkaido Choco Potate - Potato Sticks Coated with White Chocolate. Potato sticks coated with white chocolate. Made using salt from Okhotsk Sea. Available for winter season. United States: Hershey's Deck the Halls Tin of Hershey's Dark Chocolate Dipped Pretzels. This festive tin will jump-start the holidays. Each pretzel is dipped in pure Hershey’s Special Dark Chocolate for an indescribable treat. Delicious, tasty and healthy.

34. Attractive Gift Packing Russia: Kraft Milka Assorted Milk Chocolate. New Year's gift with assorted milk chocolates, individually foil wrapped and packed in a Christmas tree shaped metal tin. No preservatives! Italy: Babbo Portadoni Chocolates - Father of Christmas with Chocolates. Father of Christmas with individually wrapped chocolate balls, held in a plastic wrapper. BelgiumL: Neuhaus Christmas Balls 2 pcs Chocolate. Two steel Christmas balls filled with Belgian chocolates. Each contain 75 grams (2.5 oz) of the finest Neuhaus chocolates. A unique holiday gift. United Kingdom: Bonbon Buddies Bratz Milk Chocolate Eggs & Mallow Bucket. A gift bucket for Easter featuring the Bratz children's characters, containing milk chocolate eggs and mallows and fun build your own standee Bratz figures.

35. Unique Packaging for Chocolates France: Nestle After Eight Fine Sticks Dark Chocolate Filled with Mint. Dark chocolate sticks with mint filling. Germany: Candy Stick Schlumpfe Drageelinsen - Chocolate Lenses. Germany: Celebrations Sparkling Mix Selection Of Chocolates In Champagne Bottle. Russia: Figured chocolates in foil wraps held in a metal tin. No preservatives, colors, and artificial flavors. Germany: Wikana Fair Trade Quinoa Dark Chocolate Creams. Dark chocolate creams in a cardboard tube. United Kingdom: Lindt Gold Reindeer White Chocolate. A white chocolate reindeer wrapped in a gold foil, with ribbon and bell around his neck.

37. Fruits/Nuts Coated With Chocolates Netherlands: Nut and dried fruit mix coated in white chocolate. United States: SeaBear New Chukar Cherries Northwest Logo - Assorted Chocolate Coated Cherries. Japan: Shoei Chiisana Okashiyasan Raisin Choco - Chocolate Coated Raisin. Raisins coated with delicious chocolate. Germany: Shokomonk Dragees Blaubeere - Dried Blueberries Coated with White Chocolate and Blueberry Powder. Italy: Gourmet Dragee Assorted Chocolate Coated Almonds. Dark chocolate coated almonds, cocoa dusted coated almonds, tiramisu coated almonds and milk chocolate coated almonds. Brazil: Royale Cashews Choco Cashews Chocolate - Chocolate Coated Cashew Nuts. Gluten free!

38. Chocolate as Snacks Japan: Eim Corn Snack Chocolate. Chocolate snack from Messori of Italy. Brazil: Milk chocolate filled with chocolate flavored with cookie and crunchy cereal. Arcor Choco Snack Black Crunchy Chocolate Bar with Biscuits. United States: Vosges Crunchy Chocolate Snack with Naga Mango Bombalina. Organic mangoes with sweet Indian Curry covered in dark chocolate. Naga Bombalina Mango's are the perfect snack to enjoy after dinner with a glass of dry, red wine... or share them with your most adventurous friends. United States: World market - Chocolate Pretzels or S'More Popcorn Snack Mix. Utterly addictive crunchy snacks ideal for holiday entertaining and gift giving. Crunchy pretzel bites coated with dark chocolate and rolled in peppermint chunks. South Korea: Orion Mini Pole Chocolate Snack Bar. United States: The Snack Factory Chocolate Covered Pretzel Crisps. Thin, crunchy pretzel crackers covered with all natural dark chocolate, in a stand-up foil bag.

39. Chocolates With Soy Japan: Lotte Soyer Maroyaka Milk - Soy Protein Chocolate Snack with Milk Chocolate Coating. Made from soybean. Japan: Tirol Choco Soybean Powder Chocolate Filled with Rice Cake with rice cake gummies. Brazil: Woman Care Soyos Soy Chocolate Bar for Women. Chocolate bar with whole soy and nutrition for the women. Japan: Bar of Wheat and Chocolate Bar (Soybean Flour). Stick shape bar made from health concerend wheat, coated with chocolate. Easy to eat at any where any time.