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A Mobile business case
Agenda ,[object Object],[object Object],[object Object]
Review sites, forums, blogs In other words… Social Media
Agenda ,[object Object],[object Object],[object Object]
Who?
What? What?
How?
How: Tight communities around mobile topics Relationship Map of a Sample Tight Knit Community’s Top Posters   Source: The Talk about phones, CIC white paper
Agenda ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Client case: objectives
Mobile buzz….
Monitoring Social Media The buzz in perspective
Samsung LG Nokia Sony Ericsson Positive  mentions Negative  mentions Monitoring Social Media Sentiment insights
Monitoring Social Media Brand profiles
Buzz & Sales the connection
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitoring Social Media Conclusions
[object Object]

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Attentio Mobile Business Case