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Attentio Mobile Business Case
1.
A Mobile business
case
2.
3.
Review sites, forums,
blogs In other words… Social Media
4.
5.
Who?
6.
What? What?
7.
How?
8.
How: Tight communities
around mobile topics Relationship Map of a Sample Tight Knit Community’s Top Posters Source: The Talk about phones, CIC white paper
9.
10.
11.
Mobile buzz….
12.
Monitoring Social Media
The buzz in perspective
13.
Samsung LG Nokia
Sony Ericsson Positive mentions Negative mentions Monitoring Social Media Sentiment insights
14.
Monitoring Social Media
Brand profiles
15.
Buzz & Sales
the connection
16.
17.