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Why web projects fail…


                         … and what you can do about it




Why info projects fail
Oct 2009                               1
Why info projects fail
Oct 2009                 2
                             hendriko
Projects Fail




Why info projects fail
Oct 2009                 4
                                             pri.studio360
Failure can be
         ambiguous
Why info projects fail
Oct 2009                 5
                             Bitman
Poor link to organisational
        objectives
Why info projects fail
Oct 2009                  8
                              lsie esq.
Unclear scope and
                               requirements




Why info projects fail
Oct 2009                 9
                                            Green-Ghost
Lack of executive
                         commitment / involvement




Why info projects fail
Oct 2009                 10
                                              jurvetson
Unmanaged change




 Why info projects fail
 Oct 2009                 11
                               Hamed Saber
Unmanaged risks
                          (often undiscussables)
Why info projects fail
Oct 2009                 12
                                               qmnonic
Poor communications
                                (internal and external)




Why info projects fail
Oct 2009                 13
                                                     aturkus
Unrealistic estimates,
schedules, staffing, tools




Why info projects fail
Oct 2009                     14
Complex stakeholders

Deal with intangibles

High visibility

Immature foundations                        Web Projects

Merge into operations

Anyone can build a “website”…

…Why infonot one that scales, runs reliably, etc
  but projects fail
  Oct 2009                        15
                                                       pri.studio360
We lose touch with reality as
                                           we estimate, negotiate,
                                               track progress, …
 Project failures become
apparent when we run into
          reality
          Note: The failure actually happened long
                  before it became apparent.

          To avoid disaster, identify the failure while
            it can be remedied and learned from.
                                 Complexity, optimism, power
                               games, cognitive biases, fear all
                                    exacerbate the problem

      Much project management is
     about building mechanisms to
 Why infokeep fail touch with reality
          projects in
 Oct 2009                            16
                                                                Simon Schoeters
Because projects are run by people…




Why don’t we recognise
       failures earlier?
Why info projects fail
Oct 2009                    17
                                                    Marcin Wichary
Overconfidence
Why info projects fail
Oct 2009                 18
                              jack_spellingbacon
Oversimplification

Why info projects fail
Oct 2009                 19
                                         futureatlas.com
Avoiding pain




Why info projects fail
Oct 2009                 20
                              annia316
Confirmation
                                      bias




Why info projects fail
Oct 2009                 21
                                       Antoaneta
Why info projects fail
                          Repetition bias
Oct 2009                 22
                                            Madzik
Perceptual biases




Why info projects fail
Oct 2009                 23
                                           condour
Why info projects fail
Oct 2009                 24
                              lostajy
Control parameters
             Baseline                      Criteria        Reference              Feedback
                                                           Models                 to improve
                                                                                  reference
                                                                                  models


                                   Review execution
Inputs                                                        Outputs

Artefacts & other                          Analysis Loop
items to review, plus                                         Go / No -go   Improved
supporting details.                                           decision.     artefacts.




                         Recommendations to
                        improve review artefacts           Reviews
 Why info projects fail
 Oct 2009                                             25
                                                                                         AlphaGeek
Iterations

Why info projects fail
Oct 2009                   26
                                oskay
Metrics




Why info projects fail
Oct 2009                 27
                                        kakutani
Plan for change
(Plan as guide, not crutch)




Why info projects fail
Oct 2009                      28
                                   sidstamm
Separate project from
Why info projects fail
                        operations
Oct 2009                      29
Communicate




Why info projects fail
Oct 2009                    30
                                       ky_olsen
Summary                              Two types of failure
                            a) Failure you can learn from
                            b) Failure that kills you

 We engage with risks to achieve rewards

 Sometimes the risks win

 Complexity and intangibility exacerbate the risks

 We recognise failure when we run into reality

 If we keep in touch with reality, the bump is less dramatic

 Watch reality, not the plan
Why info projects fail
Oct 2009                        31
Thank You




Why info projects fail
Oct 2009                     32
Graham Oakes Ltd
 Making sense of technology…
     Many organisations are caught up in the
      complexity of technology and systems.
     This complexity may be inherent to the
      technology itself. It may be created by the pace of technology change. Or it may arise from
      the surrounding process, people and governance structures.
     We help untangle this complexity and define business strategies that both can be
      implemented and will be adopted by people throughout the organisation and its partner
      network. We then help assure delivery of implementation projects.
 Clients…
        Cisco Worldwide Education – Architecture and research for e-learning and educational systems
        Council of Europe – Systems for monitoring compliance with international treaties; e-learning systems
        Dover Harbour Board – Systems and architecture review
        EUMETSAT – ECM Roadmap
        MessageLabs – Architecture and assurance for partner management portal
        National Savings & Investments – Helped NS&I and BPO partner develop joint IS strategy
        The Open University – Enterprise architecture, CRM and product development strategies
        Oxfam – Strategy for content management, CRM, e-Commerce
        Thames Valley Police – Internet Consultancy
        Sony Computer Entertainment – Global process definition
        Amnesty International, Endemol, tsoosayLabs, Vodafone, …
Why info projects fail
Oct 2009                                              33

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Why Web Projects Fail

  • 1. Why web projects fail… … and what you can do about it Why info projects fail Oct 2009 1
  • 2. Why info projects fail Oct 2009 2 hendriko
  • 3. Projects Fail Why info projects fail Oct 2009 4 pri.studio360
  • 4. Failure can be ambiguous Why info projects fail Oct 2009 5 Bitman
  • 5. Poor link to organisational objectives Why info projects fail Oct 2009 8 lsie esq.
  • 6. Unclear scope and requirements Why info projects fail Oct 2009 9 Green-Ghost
  • 7. Lack of executive commitment / involvement Why info projects fail Oct 2009 10 jurvetson
  • 8. Unmanaged change Why info projects fail Oct 2009 11 Hamed Saber
  • 9. Unmanaged risks (often undiscussables) Why info projects fail Oct 2009 12 qmnonic
  • 10. Poor communications (internal and external) Why info projects fail Oct 2009 13 aturkus
  • 11. Unrealistic estimates, schedules, staffing, tools Why info projects fail Oct 2009 14
  • 12. Complex stakeholders Deal with intangibles High visibility Immature foundations Web Projects Merge into operations Anyone can build a “website”… …Why infonot one that scales, runs reliably, etc but projects fail Oct 2009 15 pri.studio360
  • 13. We lose touch with reality as we estimate, negotiate, track progress, … Project failures become apparent when we run into reality Note: The failure actually happened long before it became apparent. To avoid disaster, identify the failure while it can be remedied and learned from. Complexity, optimism, power games, cognitive biases, fear all exacerbate the problem Much project management is about building mechanisms to Why infokeep fail touch with reality projects in Oct 2009 16 Simon Schoeters
  • 14. Because projects are run by people… Why don’t we recognise failures earlier? Why info projects fail Oct 2009 17 Marcin Wichary
  • 15. Overconfidence Why info projects fail Oct 2009 18 jack_spellingbacon
  • 16. Oversimplification Why info projects fail Oct 2009 19 futureatlas.com
  • 17. Avoiding pain Why info projects fail Oct 2009 20 annia316
  • 18. Confirmation bias Why info projects fail Oct 2009 21 Antoaneta
  • 19. Why info projects fail Repetition bias Oct 2009 22 Madzik
  • 20. Perceptual biases Why info projects fail Oct 2009 23 condour
  • 21. Why info projects fail Oct 2009 24 lostajy
  • 22. Control parameters Baseline Criteria Reference Feedback Models to improve reference models Review execution Inputs Outputs Artefacts & other Analysis Loop items to review, plus Go / No -go Improved supporting details. decision. artefacts. Recommendations to improve review artefacts Reviews Why info projects fail Oct 2009 25 AlphaGeek
  • 23. Iterations Why info projects fail Oct 2009 26 oskay
  • 24. Metrics Why info projects fail Oct 2009 27 kakutani
  • 25. Plan for change (Plan as guide, not crutch) Why info projects fail Oct 2009 28 sidstamm
  • 26. Separate project from Why info projects fail operations Oct 2009 29
  • 27. Communicate Why info projects fail Oct 2009 30 ky_olsen
  • 28. Summary Two types of failure a) Failure you can learn from b) Failure that kills you  We engage with risks to achieve rewards  Sometimes the risks win  Complexity and intangibility exacerbate the risks  We recognise failure when we run into reality  If we keep in touch with reality, the bump is less dramatic  Watch reality, not the plan Why info projects fail Oct 2009 31
  • 29. Thank You Why info projects fail Oct 2009 32
  • 30. Graham Oakes Ltd  Making sense of technology…  Many organisations are caught up in the complexity of technology and systems.  This complexity may be inherent to the technology itself. It may be created by the pace of technology change. Or it may arise from the surrounding process, people and governance structures.  We help untangle this complexity and define business strategies that both can be implemented and will be adopted by people throughout the organisation and its partner network. We then help assure delivery of implementation projects.  Clients…  Cisco Worldwide Education – Architecture and research for e-learning and educational systems  Council of Europe – Systems for monitoring compliance with international treaties; e-learning systems  Dover Harbour Board – Systems and architecture review  EUMETSAT – ECM Roadmap  MessageLabs – Architecture and assurance for partner management portal  National Savings & Investments – Helped NS&I and BPO partner develop joint IS strategy  The Open University – Enterprise architecture, CRM and product development strategies  Oxfam – Strategy for content management, CRM, e-Commerce  Thames Valley Police – Internet Consultancy  Sony Computer Entertainment – Global process definition  Amnesty International, Endemol, tsoosayLabs, Vodafone, … Why info projects fail Oct 2009 33