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Zeller Edm Summit Agile Deployment Of Predictive Analytics
1. Michael Zeller, Ph.D. CEO Zementis, Inc. EDM Summit October 30, 2008 Agile Deployment of Predictive Analytics Using Amazon EC2
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4. Business Objective for Predictive Analytics Improve Processes 1 2 3 Leverage in Every Business Process Shorten Time-to-Market Reduce Complexity and Cost Make Smarter Decisions Automate Decisions Agility to Quickly Change with Market Conditions Ensure Consistent Decisions
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6. Integration Web-service calls allow for fast integration Development Open Standards R allows for reliable data manipulation and model building Deployment PMML allows for easy expression and deployment of data transformations and data-mining models Development, Integration, and Deployment
7. Development, Integration, and Deployment Integration Web-service calls allow for fast integration Development R allows for reliable data manipulation and model building Deployment PMML allows for easy expression and deployment of data transformations and data-mining models Open Standards
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14. Got Models… Data Analysis Statistical Model PMML Export What Now?
15. Cloud Computing You are already using it everyday: Google search, Gmail, Salesforce.com, … Computing as a “Utility” Evolve from “World Wide Web” to “World Wide Computer” Applications/Services/Storage/CPUs on the Internet. Incorporate via SOA Standards and Web Services. Emerging Utility Providers: Amazon, Sun, Google... Promise: Scalable, secure, reliable and more cost-effective than do-it-yourself.
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20. Model Building Extensive data analysis and manipulation as well as selection of the most appropriate statistical modeling technique. These steps can then be represented as a PMML file. Model Execution Amazon EC2 offers utility computing with virtually unlimited scalability as well as flexible choice of server size based on memory and processing needs. From the Desktop to the Cloud: Bridging the Gap with ADAPA Scientist's Desktop Amazon EC2 ADAPA (WS & PMML)
21. Scalable Execution Platform Environment to Manage Models and Rules Framework for SOA-based IT Integration ADAPA is not ... Data transformation and model execution in real-time or batch mode. Deploys one or many models or rules sets. Manages and maintains these through a web console. Completely standards-based and easily integrated into any existing infrastructure. Not a model development environment. ADAPA SaaS Predictive Analytics on Amazon EC2 The ADAPA Example
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23. 1 Data Extraction and Analysis Model Building PMML Export PMML Import Web-Service Calls Model Execution 2 3 4 5 6 1 through 6 – From Raw Data to Smart Decisions
24. Fast and effective creation of your presentation Appealing visualization of your contents Your E nterprise D ecision M anagement Strategy 1 2 3 4
25. Thank You! U.S.A Asia E-mail: [email_address] 19/F., Unit A Ho Lee Commercial Building 38-44 D’Aguilar Street Central, Hong Kong (S.A.R.) Tel: +852 2868-0878 Fax: +852 2845-6027 6125 Cornerstone Court East Suite 250 San Diego, CA, 92121 Tel: +1 619 330-0780 Fax: +1 858 535-0227
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