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Final Review of OAPEN
                                  Luxembourg, 18 April 2011

              Eelco Ferwerda, Amsterdam University Press
          Margo Bargheer, Göttingen State and University Library
                Caspar Treijtel, University of Amsterdam




eContentplus
Information and Communications Technologies
Policy Support Programme
                                                                   OAPEN Consortium 2011
OAPEN
Open Access Publishing in European Networks

     Creating an Open Access publishing platform 
               for academic publishers 
      and other stakeholders in book publishing 
        within Humanities and Social Sciences
OAPEN project scope

• Developing an OA publication model for peer reviewed 
  academic books in Humanities and Social Sciences
• Creating a large, freely available collection of current books in 
  European languages in various fields of HSS 
• Duration: 30 months
• September 1, 2008 – February 28, 2011
• Consortium: 7 University Presses and 2 Universities
• Coordinator: Amsterdam University Press, the Netherlands

 Actions undertaken under the eContentplus Programme (2005‐
      2008) to make digital content in Europe more accessible, 
                      usable and exploitable
OAPEN objectives 

• Improve accessibility and impact of European research in HSS 
  through promotion of OA for primary publications 
  (monographs and edited volumes)
• Create and aggregate freely available peer reviewed HSS 
  publications from across borders in an Open Access Library
• Engage stakeholders in the publication process
• Develop common funding models for OA books
• Adopt common standards and metadata to improve 
  retrievability and visibility of HSS publications
• Reuse and share infrastructure (OAPEN platform)
Overview of main results
•   Studies (3)
•   Workshops and seminars (3)
•   Publication model for academic books 
•   OAPEN Library and publication platform
•   Collection of OA books (800)
•   OAPEN network (50); newsletter subscribers (400)
•   Final conference (70+ participants)
>   Extension of activities
Extending activities

•   OAPEN Foundation
•   Pilot projects: UK + NL
•   Development of platform and services 
•   Collaborations: OCLC, PKP, OASPA, SPARC Europe
>   Developing sustainability
WP3: Scientific Management
Scientific management
• OAPEN‘s stakeholder 
  approach
                                                  Researchers                 Researchers
   – Mirrored in the setup of our                 Search and read    Select, cite and write
     work and architecture
   – OAPEN Library
                                      Libraries
   – Publication platform             Select, index           Funders
                                      and provide access                                Researchers 
   – Business model                                          Allocate Funds
                                                              Evaluate ROI              for publishers
                                                                                        Evaluate 
• Function of the scientific                                                            and select

  management
                                               Publishers               Publishers
   – Provide guidance to address               and Agents               Enhance and
     each stakeholder appropriately            Distribute and sell      produce media
Scientific management
• Instruments and main results within WP3
                                                 Scientific
                                                Management

                        External Stakeholder              Research Partners
  Scientific Board                                                                               Network Partners
                               Group                        (with OAPEN)



                                                               Studies

                     Events

                                                                              D 3.1.5 User Needs report
                                                                                     January 2010
                               D 3.2.3 Round Table
                                   OA Models
                              Lund, September 2009
                                                                                D 3.1.6 Best Practices
                                                                               and Recommendations
                                                                                      June 2010
                           D 3.2.4 Seminar
                          On Focused Studies
                         Amsterdam, June 2010
                                                                          D 3.2.3 Report on OA Models


                         1st OAPEN Conference,
                          Berlin, February 2011
Scientific management
• Characteristics of publishing in the HSS 2011
   – Heterogeneous, segmented, within language barriers
   – Relation of the author to his book reflecting on the role of the book in 
     the discipline
   – Considerable knowledge gaps regarding OA
   – Cultural rift between the book and today‘s digital information 
     environment
   – No relevant preprint/ post print‐culture
   – Vulnerable market environment and mutual dependence of scientific 
     communities, publishers and funders
   – Importance of public funding as subsidy to publishers  
Scientific management
• Options to support OA in the HSS and OAPEN‘s approach
   – Hybrid publishing as long as the paradigm shift occurs
   – More research and stakeholders‘ inclusion to bridge the cultural rift 
     between books and the digital world
       • Joint publishing experiments with publishers and research funders
       • Promoting a transparent market environment
       • Create OA awareness
• Recommendations/ Conclusions from OAPEN?


      OAPEN‘s Stakeholder Approach
Scientific management
    OA monographs 
      in the HSS?                  Digital 
                                 Humanities?


           Terra Incognita

                              OAPEN as 
                               pioneer

   Exploratory 
 character of the 
  scientific work
                             Guidance and 
                             blueprints for 
                             OAPEN‘s setup
WP4: Publication model
OAPEN publication model

                   OA
               Publication 
                 Model




                                 Legal
    Services                  framework

                Business
                  plan
Publication model

• Hybrid model: 
   – OA edition + commercial editions
• Publication fee: 
   – publishers charge for OA edition
• Author retains copyright: 
   – CC‐licenses 
• Long term availability: 
   – Repository infrastructure
   – E‐depot National Library (KB)
Services

• Marketing services: standard
   – Google Scholar, Worldcat, Amazon, GBS
• Publication services: optional
   – PoD, DOI, XML, Review management
• Standard services:
   – Part of membership package 
• Optional services:  
   – Separate fees
Business plan

• Based on sustainability through fees from publishers
   – Covering true cost of platform + services
• Helpful exercise – but not successful: 
   – Current market won’t accommodate sustainability through 
     fees from publishers
• Not enough OA funding (especially books & HSS)
   – Therefore not enough OA publishers
• Remedial actions > Difficulties encountered
Legal framework for OA publishing
• Based on Berlin declaration
  – Free use and reuse of information
• Creative Commons licenses: 
  – Recommended: CC BY‐NC (Hybrid publishing)
  – Accepted: All rights reserved (free access to 
    backlist titles)
• Future: XML 
  – facilitating true reuse
WP 5/6: 
Library and Publication platform
About the 
OAPEN Library
Central place where Open 
Access books come 
together

Different views for looking 
at the library
The OAPEN Library




  PDF


                                       Google Books
                    Central
 Word                                  Amazon
                    Repo-
 to                                    Publisher’s
                    sitory
 XML                                   webshop




                              Reposi
                               tory
OAPEN Library
• OAPEN Website (search engine: www.oapen.org)
• Repositories, harvester
   – Central OAPEN repository
   – Repositories of the partners with metadata and object files
   – Harvester for collecting and storing information from repositories
• Publication platform
   – Workflow tool
   – XML generator (from Word/Open Office to TEI XML)
   – XML to PDF generator
• Services
   – Printing‐on‐Demand support service
   – Marketing service
Publication tools
• XML transformation
   – Online upload of Word/OO doc
   – Transformation to TEI XML
   – Add figures, images
   – Add to Index
• PDF generator
   – Online upload of TEI XML
   – Add figures and images
   – Generation of PDF
Book in Word



                                                                                       HTTP, manual

               Repositories of the partners                                           Workflow tool
                                 Objects/
               Metadata
                                  PDF                                                  HTTP, manual


                                                           HTTP, manual               XML generator


                                HTTP, manual

                   OAI-PMH                         XML to PDF generator                HTTP, manual




                             Harvester                                               XML Datastore


                       OAPEN repository
                                                       HTTP, manual                Search engine + Web
                                     Objects/                                           publication
                  Metadata
                                      PDF
                                                                          HTTP
                                                                                                      HTTP
HTTP, manual
                   OAI-PMH
                             HTTP




                                                             PoD Service:
                 Multilingual                                                                    Marketing
                                                             Shopping Cart
                Search Portal                                                                     Service
                                                               Partners
                                    HTTP, manual
                                                                                          ONIX               MODS
                                                                  HTTP



                                                        Printer used by Partners           DC                BIC




                                                                                         ccREL
Book in Word



                                                                                       HTTP, manual

               Repositories of the partners
                                                       Philos                         Workflow tool
                                 Objects/
               Metadata
                                  PDF                                                  HTTP, manual


                                                           HTTP, manual             XML generator
                                                                                   Upload tool:
                                HTTP, manual                                       Word, ODF, 
                                                   XML to PDF generator
                   OAI-PMH
                                                                                    XML, PDF
                                                                                     HTTP, manual




                             Harvester                                               XML Datastore

                                                        automated
                       OAPEN repository
                                                       HTTP, manual                Search engine + Web
                                     Objects/                                           publication
                  Metadata
                                      PDF
                                                                          HTTP
                                                                                                      HTTP
HTTP, manual
                   OAI-PMH
                             HTTP




                                                             PoD Service:
                 Multilingual                                                                    Marketing
                                                             Shopping Cart
                Search Portal                                                                     Service
                                                               Partners
                                    HTTP, manual
                                                                                          ONIX               MODS
                                                                  HTTP



                                                        Printer used by Partners           DC                BIC




                                                                                         ccREL
Repository Input Module
XML Generator
Philos (1)
Philos (2)
Philos (3)
The OAPEN collection
OAPEN partner                                           Number of books

                      Amsterdam University Press                                      308
Consortium partners
                      Manchester University Press                                     101

                      Firenze University Press                                        132

                      Universitätsverlag Göttingen                                    136

                      Museum Tusculanum Press                                          25

                      Total                                                           702


                      Huygens Instituut/ Brill                                         36
External publishers
                      Leiden University Press                                          9

                      Aksant Academic Publishers                                       8

                      Academia Press                                                   6

                      Aarhus University Press                                          5

                      Hamburg University Press                                         5

                      KIT Scientific Publishing                                        1

                      Kassel University Press                                          5

                      Universitätsverlag der Technischen Universität Berlin            5

                      Universitätsverlag Bamberg                                       5

                      DANS                                                             3

                      Aalborg University Press                                         2

                      KITLV Press                                                      2

                      University Press of Southern Denmark                             2

                      Academia Press/ Vantilt                                          6

                      KITLV Uitgeverij                                                 2

                      Universitätsverlag Chemnitz                                      2

                      Total                                                           104
Performance Indicators
Measuring performance
• Two main targets: awareness and practical achievements
• Raising awareness
     – Perception and visibility of OA and OAPEN among stakeholders
     – Changing the mindsets of stakeholders
Researchers                Libraries                  Publishers                  Funders
• OA becoming an           • Quite familiar with OA   • Traditional business      • Importance of 
  established model (but   • No defined role in         and publishing models       exemplary solutions 
  not in the HSS)            supporting HSS             under pressure              and experiments
• Persistent importance      publishing               • Majority is adopting a    • Can exercise leverage 
  of monographs as         • Open to experiments        ‘wait and see‘‐ policy      to re‐route budgets in 
  format                     but constrained          • Convincing  and             scholarly 
• Reputation and reward      resources                  promotion still             communication
  system remains barrier                                necessary

                                    Target achieved? 
Measuring performance
• (2) Performance of the OAPEN Library
   – Practical implementation of (yet to come) OA publishing in the HSS
       • Availability of content: scarce but growing, strategic interest as condition
       • Spreading of OA business models: scarce, importance of funders
   – Scale of the library reflecting the relatively slow uptake of OA in the 
     HSS
Performance indicators OAPEN
Performance Indicators          Expected vs. Actual

OAPEN started in                  Year 1       Year 1    Year 2    Year 2       Year 3        Year 3
September 2008                    (exp.)       (act.)    (exp.)    (act.)       (exp.)        (act.)

                                              Network              Content                   Content 
                                              partners            providers                 providers

Publishers providing OA 
publications/joining OAPEN          7           23        11         17           23            23

Commercial publishers 
involved in OAPEN                   1            6         3         1            5             5

Countries represented within 
OAPEN’s network
OAPEN’                              6           12         9         6            12            14

Languages covered by OAPEN’s 
Languages covered by OAPEN’
                                    8            8        11         8            15            8
network
HSS publications made 
available in OA                     ‐                     750       539          1500          806

Unique visitors of OAPEN’s 
Unique visitors of OAPEN’                                4000/                              app. 3500/ 
                                    ‐            ‐                    ‐       8000/ month
Online library                                           month                                month
Downloads of OA publications                             1000/                              app. 2500/ 
                                    ‐            ‐                    ‐       2000/ month
                                                         month                                month
Difficulties encountered
 and remedial actions
Difficulties encountered


   1 Organizational difficulties
   2 Technical difficulties
   3 Business development
Organizational difficulties 
        > delayed delivery of results
• Lack of qualified personnel
  – Development team
• Change of staff 
  – Various partners
• Project workload next to regular tasks
  – All partners
• Organizational changes among partners
  – Changing commitments
Organizational difficulties 
        > actions
• Shifting workloads among partners
  – UvA, AUP, UGOE
• Planning activities
  – ‘Cascading’
  – Studies > model > development
• Coordinating tasks
  – Task forces
  – Regular telco’s
Technical difficulties 
        > delayed delivery of results
• Lack of qualified personnel
  – Underspent budget

• Publication tools
  – Generation of PDF too inflexible

• Content aggregation
  – Establishing proper harvesting turned out difficult
Technical difficulties 
        > actions
• Lack of qualified personnel
   – finish work after project period

• Publication tools
   – use different strategy (Philos)

• Content aggregation
   – devoting more hours
   – Switching to manual aggregation (one‐time‐
     conversion)
Business development 
        > first movers dilemma
• Traditional publishing model for books is losing 
  sustainability
• Recognition of need for change
   – ‘Monograph crisis’

                    However:
• Lack of funding opportunities for OA publishing
   – In HSS
   – For academic books
• Very few publishers actively publishing OA books 
Business development 
        > actions
• Trial memberships
           » For limited period / books
• Pilot projects
           » Limited experiments 
           » Funders + publishers
           » National scope (different countries)
           » Outside DoW
• Extending activities
           » Buying time
           » Additional funding
           » 3 years support in NL > Future activities
Dissemination & Awareness
Awareness: overview of activities
     •   OAPEN Network
     •   Workshops, seminar, conference
     •   Newsletters
     •   Project website
     •   Public reports, studies
     •   Leaflet and Brochure
     •   Presentations at conferences
     •   Stand at Book Fair
     •   Articles
Awareness
OAPEN Network Partners
‐ Aarhus University Press             ‐ Huygens Institute                     ‐ SLUB – Sächsische 
‐ AAUP – Association of American      ‐ Igitur – Utrecht Publishing &           Landesbibliothek, Staats‐ und 
  University Presses                    Archiving Services                      Universitätsbibliothek Dresden
‐ Academia Press                      ‐ IMISCOE – International Migration     ‐ SPARC
‐ Akademie Verlag                       Integration Social Cohesion           ‐ SPARC Europe – Scholarly 
‐ Aksant                              ‐ Institute of Economic Analysis &        Publishing and Academic 
‐ Arbeitsgemeinschaft der               Prospective Studies at Al Akhawayn      Resources Coalition
  Universitätsverlage                   University                            ‐ Techne Press
‐ Athabasca University Press          ‐ IOS Press                             ‐ Unipub – Oslo Academic Press
‐ Atlantis Press                      ‐ JISC Collections                      ‐ Universitat de Valencia
‐ Bochumer Universitätsverlag         ‐ KITLV Press                           ‐ Université Libre de Bruxelles
‐ Brill                               ‐ KNAW – The Royal Academy of Arts      ‐ University of Calgary Press
‐ DANS – Data Archiving and             and Sciences                          ‐ Verlag der Österreichischen 
  Networked Services                  ‐ Ledizioni – Ledipublishing              Akademie der Wissenschaften
‐ Editions de l’Université de         ‐ NIOD, Netherlands Insitute for War 
  Bruxelles                             Documentation
‐ EKT – National Documentation        ‐ Open Book Publishers
  Centre;                             ‐ Open Humanities Press                       45 netwo
‐ NHRF – National Hellenic Research   ‐ Oxford University Press                                rk 
                                                                                  partners 
  Foundation                          ‐ Pickering & Chatto Publishers                      in 2011
‐ Forlaeggerforeningen – Danish       ‐ Polimetrica
  Publishers Association              ‐ Purdue University Press
Publishers in the OAPEN Library
Project website
Impact: Stakeholder Benefits
Who are OAPEN‘s stakeholders?

                    Researchers                 Researchers
                    Search and read    Select, cite and write




        Libraries
        Select, index 
        and provide access      Funders
                               Allocate Funds             Scientists 
                                Evaluate ROI              for publishers
                                                          Evaluate 
                                                          and select


                 Publisher                Publisher
                 and Agents               Enhance and
                 Distribute and sell      produce media
OAPEN‘s stakeholder approach
• OAPEN‘s aims
   – A sustainable publication model for academic books in the HSS
   – To improve the visibility and usability of high quality academic
     research
• OAPEN‘s motivation
   – We‘re publisher‐driven
       • Addressing the challenge of a changing publishing environment: 
         traditional models under pressure
       • Contribute to the sustainability of publishers
   – And mission‐driven
       • OA not just seen from a technocratic standpoint
       • Beneficial and cost‐efficient way of dissemination
Libraries

Just a virtual bookshelf?
• OAPEN as publisher‐driven project but also 
  representing the interests of libraries
• (1) Content aspect
   – The OAPEN Library as freely available, standardized and 
     quality‐proven selection of scientific publications
   – virtual shelf for libraries > showcase function
• (2) Systemic aspect
   – OAPEN as catalyst in the transition process that libraries 
     currently undergo
   – Knowledge sharing
   – OAPEN as sandbox
Research
                                                                 ers

Overcome author pays?
• Differentiation between producing role (authors) 
  and consuming role (readers)
   – General arguments pro OA are also true for OAPEN
   – But focusing on researchers as authors
   – Readers are taken care of by the libraries
• An unique OAPEN asset
   – trade‐off for the wide‐spread author‐pays‐model through 
     a publication model based on the funding for an OA 
     publication by research funders and not the author
   – OAPEN Pilots and dedicated publication funds to facilitate 
     a sustainable OA publishing for publishers and authors
Publisher
                                                                                 s

Finding the ideal OA solution

                              er   Publ
                       b lish          i   sh
                   u                         er              Permit self‐archiving 
                 rP                                          (moving wall)




                                              In
            fo




                                                ve
           ct




                                                   stm
       Impa


                                                             Complementary OA 
                                                             edition from author




                                                       ent
                                                             Simple OA infrastructure 
                                                             from one  publisher
      Publi




                                                    ss
                                                             Complex OA 




                                                     ce
                                                             infrastructure from one 
         he s




                                                             publisher


                                                  ac
           rB




                 ra                           mr
                   nd                        te              Joint OA infrastructure 
                        ing                g                 from several publishers
                                    Lon
Funders

„Not more of the same but…“
• Sijbolt Noorda (VSNU): „OA doesn‘t necessarily mean 
  to pump more money into the publishing system but 
  to channel the money already being spent in other, 
  more efficient ways.“
• What‘s in the interest of research funders and what 
  can OA (or OAPEN) deliver?
   –   cost‐effective way to spend public money
   –   quality‐assured scientific content 
   –   transparent and competitive system
   –   Considering economic AND scientific factors equally
Funders
Publishers




Libraries    Researchers
Exploitation of results 
  and sustainability
Exploitation of results
        and sustainability

   • Extension of activities
   • OAPEN Foundation
   • Future activities
Extension of activities
• 3 years support within NL:
  – UvA, LU, UU
  – KNAW – Royal Academy
  – KB – National Library
  – AUP
  – NWO – National Research Council
OAPEN Foundation
• Objectives:

  – Promoting OA book publishing in HSS
  – Developing OAPEN Library
    • Collection
    • Participating publishers
  – Developing business model
Future activities
  • Conducting pilot projects
    – OAPEN‐NL, OAPEN‐UK
    – DE?, SE?
  • Collaborative projects
    – DOAB
    – Lund, SPARC Europe
  • Developing publication platform
    – Tools
    – Services
  • Aggregating OA books
Developing a business model
• Focus: OA books in HSS
• Target groups 
   – Funders
   – Researchers, research institutions, research libraries
   – Academic publishers
• Providing added value
   –   OA collection, standardized metadata
   –   Support for publishers, services and tools
   –   Quality control
   –   Metrics for impact measurement
• Possible revenue models
   – Support from research funders providing OA funds
   – Fees from publishers
   – Shared publication platform for research institutes
To new horizons
Description                  Foun   Operator               Content                   Share     IPR‐ and OA‐
                             ded                                                     of OA     Policy
A freely available           2009   OAPEN                  HSS books, various        100%      Several licensing 
collection of peer‐                 Foundation             languages, OA; 800                  options are 
reviewed HSS                                               books in 3/2011,                    available, All rights 
monographs                                                 scientific scope                    reserved as most 
                                                                                               restrictive license
Over 50 universities pool  2008     Hathi Trust, office    8,4 mio. titles, 4,6      App.      IPR depends on the 
their collection together,          operated by the        mio. books, all           25%       ind. content 
restr. audience                     University of          disciplines,              (=2,2     providers, no 
                                    Michigan               scientific scope          mio.      dedicated OA 
                                                                                     titles)   policy 
E‐Book‐Platform of the       2007   Service provider       73.000 E‐books,           0%        Mostly DRM‐
German book trade                   on behalf of the       partly with DRM,                    protected content, 
(Börsenverein)                      Börsenverein           1,3 Mio. print titles,              publishers assign 
                                                           no specific scientific              licenses
                                                           scope
Joint platform of Florida‐   2009   Florida Distance       < 1000 titles, mainly     App.      Dep. on content 
based higher‐education              Learning               textbooks for             30%       providers, OA = 
fac.                                Consortium on          scholarly use,                      Open Textbooks as 
                                    behalf of higher       scientific scope                    part of OGT+
                                    education inst.; 
                                    cooperation with 
                                    Florida UP
Platform aiming at           2001   EBSCO                  scientific scope,         ?         Integrates OA 
libraries and                                              >5000 e‐books                       content, 3.400 
universities, EBSCO as                                                                         textbooks freely 
eContent provider, restr.                                                                      available via reader 
audience                                                                                       (no PDF download) 

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OAPEN project: final review

  • 1. Final Review of OAPEN Luxembourg, 18 April 2011 Eelco Ferwerda, Amsterdam University Press Margo Bargheer, Göttingen State and University Library Caspar Treijtel, University of Amsterdam eContentplus Information and Communications Technologies Policy Support Programme OAPEN Consortium 2011
  • 2. OAPEN Open Access Publishing in European Networks Creating an Open Access publishing platform  for academic publishers  and other stakeholders in book publishing  within Humanities and Social Sciences
  • 3. OAPEN project scope • Developing an OA publication model for peer reviewed  academic books in Humanities and Social Sciences • Creating a large, freely available collection of current books in  European languages in various fields of HSS  • Duration: 30 months • September 1, 2008 – February 28, 2011 • Consortium: 7 University Presses and 2 Universities • Coordinator: Amsterdam University Press, the Netherlands Actions undertaken under the eContentplus Programme (2005‐ 2008) to make digital content in Europe more accessible,  usable and exploitable
  • 4. OAPEN objectives  • Improve accessibility and impact of European research in HSS  through promotion of OA for primary publications  (monographs and edited volumes) • Create and aggregate freely available peer reviewed HSS  publications from across borders in an Open Access Library • Engage stakeholders in the publication process • Develop common funding models for OA books • Adopt common standards and metadata to improve  retrievability and visibility of HSS publications • Reuse and share infrastructure (OAPEN platform)
  • 5. Overview of main results • Studies (3) • Workshops and seminars (3) • Publication model for academic books  • OAPEN Library and publication platform • Collection of OA books (800) • OAPEN network (50); newsletter subscribers (400) • Final conference (70+ participants) > Extension of activities
  • 6. Extending activities • OAPEN Foundation • Pilot projects: UK + NL • Development of platform and services  • Collaborations: OCLC, PKP, OASPA, SPARC Europe > Developing sustainability
  • 8. Scientific management • OAPEN‘s stakeholder  approach Researchers Researchers – Mirrored in the setup of our  Search and read Select, cite and write work and architecture – OAPEN Library Libraries – Publication platform Select, index  Funders and provide access Researchers  – Business model Allocate Funds Evaluate ROI for publishers Evaluate  • Function of the scientific  and select management Publishers  Publishers – Provide guidance to address  and Agents Enhance and each stakeholder appropriately Distribute and sell produce media
  • 9. Scientific management • Instruments and main results within WP3 Scientific Management External Stakeholder Research Partners Scientific Board Network Partners Group (with OAPEN) Studies Events D 3.1.5 User Needs report January 2010 D 3.2.3 Round Table OA Models Lund, September 2009 D 3.1.6 Best Practices and Recommendations June 2010 D 3.2.4 Seminar On Focused Studies Amsterdam, June 2010 D 3.2.3 Report on OA Models 1st OAPEN Conference, Berlin, February 2011
  • 10. Scientific management • Characteristics of publishing in the HSS 2011 – Heterogeneous, segmented, within language barriers – Relation of the author to his book reflecting on the role of the book in  the discipline – Considerable knowledge gaps regarding OA – Cultural rift between the book and today‘s digital information  environment – No relevant preprint/ post print‐culture – Vulnerable market environment and mutual dependence of scientific  communities, publishers and funders – Importance of public funding as subsidy to publishers  
  • 11. Scientific management • Options to support OA in the HSS and OAPEN‘s approach – Hybrid publishing as long as the paradigm shift occurs – More research and stakeholders‘ inclusion to bridge the cultural rift  between books and the digital world • Joint publishing experiments with publishers and research funders • Promoting a transparent market environment • Create OA awareness • Recommendations/ Conclusions from OAPEN? OAPEN‘s Stakeholder Approach
  • 12. Scientific management OA monographs  in the HSS? Digital  Humanities? Terra Incognita OAPEN as  pioneer Exploratory  character of the  scientific work Guidance and  blueprints for  OAPEN‘s setup
  • 14. OAPEN publication model OA Publication  Model Legal Services framework Business plan
  • 15. Publication model • Hybrid model:  – OA edition + commercial editions • Publication fee:  – publishers charge for OA edition • Author retains copyright:  – CC‐licenses  • Long term availability:  – Repository infrastructure – E‐depot National Library (KB)
  • 16. Services • Marketing services: standard – Google Scholar, Worldcat, Amazon, GBS • Publication services: optional – PoD, DOI, XML, Review management • Standard services: – Part of membership package  • Optional services:   – Separate fees
  • 17. Business plan • Based on sustainability through fees from publishers – Covering true cost of platform + services • Helpful exercise – but not successful:  – Current market won’t accommodate sustainability through  fees from publishers • Not enough OA funding (especially books & HSS) – Therefore not enough OA publishers • Remedial actions > Difficulties encountered
  • 18. Legal framework for OA publishing • Based on Berlin declaration – Free use and reuse of information • Creative Commons licenses:  – Recommended: CC BY‐NC (Hybrid publishing) – Accepted: All rights reserved (free access to  backlist titles) • Future: XML  – facilitating true reuse
  • 21. The OAPEN Library PDF Google Books Central Word Amazon Repo- to Publisher’s sitory XML webshop Reposi tory
  • 22. OAPEN Library • OAPEN Website (search engine: www.oapen.org) • Repositories, harvester – Central OAPEN repository – Repositories of the partners with metadata and object files – Harvester for collecting and storing information from repositories • Publication platform – Workflow tool – XML generator (from Word/Open Office to TEI XML) – XML to PDF generator • Services – Printing‐on‐Demand support service – Marketing service
  • 23. Publication tools • XML transformation – Online upload of Word/OO doc – Transformation to TEI XML – Add figures, images – Add to Index • PDF generator – Online upload of TEI XML – Add figures and images – Generation of PDF
  • 24. Book in Word HTTP, manual Repositories of the partners Workflow tool Objects/ Metadata PDF HTTP, manual HTTP, manual XML generator HTTP, manual OAI-PMH XML to PDF generator HTTP, manual Harvester XML Datastore OAPEN repository HTTP, manual Search engine + Web Objects/ publication Metadata PDF HTTP HTTP HTTP, manual OAI-PMH HTTP PoD Service: Multilingual Marketing Shopping Cart Search Portal Service Partners HTTP, manual ONIX MODS HTTP Printer used by Partners DC BIC ccREL
  • 25. Book in Word HTTP, manual Repositories of the partners Philos Workflow tool Objects/ Metadata PDF HTTP, manual HTTP, manual XML generator Upload tool: HTTP, manual Word, ODF,  XML to PDF generator OAI-PMH XML, PDF HTTP, manual Harvester XML Datastore automated OAPEN repository HTTP, manual Search engine + Web Objects/ publication Metadata PDF HTTP HTTP HTTP, manual OAI-PMH HTTP PoD Service: Multilingual Marketing Shopping Cart Search Portal Service Partners HTTP, manual ONIX MODS HTTP Printer used by Partners DC BIC ccREL
  • 32. OAPEN partner Number of books Amsterdam University Press 308 Consortium partners Manchester University Press 101 Firenze University Press 132 Universitätsverlag Göttingen 136 Museum Tusculanum Press 25 Total 702 Huygens Instituut/ Brill 36 External publishers Leiden University Press 9 Aksant Academic Publishers 8 Academia Press 6 Aarhus University Press 5 Hamburg University Press 5 KIT Scientific Publishing 1 Kassel University Press 5 Universitätsverlag der Technischen Universität Berlin 5 Universitätsverlag Bamberg 5 DANS 3 Aalborg University Press 2 KITLV Press 2 University Press of Southern Denmark 2 Academia Press/ Vantilt 6 KITLV Uitgeverij 2 Universitätsverlag Chemnitz 2 Total 104
  • 34. Measuring performance • Two main targets: awareness and practical achievements • Raising awareness – Perception and visibility of OA and OAPEN among stakeholders – Changing the mindsets of stakeholders Researchers Libraries Publishers Funders • OA becoming an  • Quite familiar with OA • Traditional business  • Importance of  established model (but   • No defined role in  and publishing models  exemplary solutions  not in the HSS) supporting HSS  under pressure and experiments • Persistent importance   publishing • Majority is adopting a  • Can exercise leverage  of monographs as  • Open to experiments  ‘wait and see‘‐ policy to re‐route budgets in  format but constrained  • Convincing  and  scholarly  • Reputation and reward  resources promotion still  communication system remains barrier necessary Target achieved? 
  • 35. Measuring performance • (2) Performance of the OAPEN Library – Practical implementation of (yet to come) OA publishing in the HSS • Availability of content: scarce but growing, strategic interest as condition • Spreading of OA business models: scarce, importance of funders – Scale of the library reflecting the relatively slow uptake of OA in the  HSS
  • 36. Performance indicators OAPEN Performance Indicators Expected vs. Actual OAPEN started in Year 1  Year 1 Year 2 Year 2  Year 3 Year 3 September 2008 (exp.) (act.) (exp.) (act.) (exp.) (act.) Network  Content  Content  partners providers providers Publishers providing OA  publications/joining OAPEN 7 23 11 17 23 23 Commercial publishers  involved in OAPEN 1 6 3 1 5 5 Countries represented within  OAPEN’s network OAPEN’ 6 12 9 6 12 14 Languages covered by OAPEN’s  Languages covered by OAPEN’ 8 8 11 8 15 8 network HSS publications made  available in OA ‐ 750 539 1500 806 Unique visitors of OAPEN’s  Unique visitors of OAPEN’ 4000/  app. 3500/  ‐ ‐ ‐ 8000/ month Online library month month Downloads of OA publications 1000/  app. 2500/  ‐ ‐ ‐ 2000/ month month month
  • 38. Difficulties encountered 1 Organizational difficulties 2 Technical difficulties 3 Business development
  • 39. Organizational difficulties  > delayed delivery of results • Lack of qualified personnel – Development team • Change of staff  – Various partners • Project workload next to regular tasks – All partners • Organizational changes among partners – Changing commitments
  • 40. Organizational difficulties  > actions • Shifting workloads among partners – UvA, AUP, UGOE • Planning activities – ‘Cascading’ – Studies > model > development • Coordinating tasks – Task forces – Regular telco’s
  • 41. Technical difficulties  > delayed delivery of results • Lack of qualified personnel – Underspent budget • Publication tools – Generation of PDF too inflexible • Content aggregation – Establishing proper harvesting turned out difficult
  • 42. Technical difficulties  > actions • Lack of qualified personnel – finish work after project period • Publication tools – use different strategy (Philos) • Content aggregation – devoting more hours – Switching to manual aggregation (one‐time‐ conversion)
  • 43. Business development  > first movers dilemma • Traditional publishing model for books is losing  sustainability • Recognition of need for change – ‘Monograph crisis’ However: • Lack of funding opportunities for OA publishing – In HSS – For academic books • Very few publishers actively publishing OA books 
  • 44. Business development  > actions • Trial memberships » For limited period / books • Pilot projects » Limited experiments  » Funders + publishers » National scope (different countries) » Outside DoW • Extending activities » Buying time » Additional funding » 3 years support in NL > Future activities
  • 46. Awareness: overview of activities • OAPEN Network • Workshops, seminar, conference • Newsletters • Project website • Public reports, studies • Leaflet and Brochure • Presentations at conferences • Stand at Book Fair • Articles
  • 47.
  • 49. OAPEN Network Partners ‐ Aarhus University Press ‐ Huygens Institute ‐ SLUB – Sächsische  ‐ AAUP – Association of American ‐ Igitur – Utrecht Publishing &  Landesbibliothek, Staats‐ und  University Presses Archiving Services Universitätsbibliothek Dresden ‐ Academia Press ‐ IMISCOE – International Migration  ‐ SPARC ‐ Akademie Verlag Integration Social Cohesion ‐ SPARC Europe – Scholarly  ‐ Aksant ‐ Institute of Economic Analysis & Publishing and Academic  ‐ Arbeitsgemeinschaft der Prospective Studies at Al Akhawayn  Resources Coalition Universitätsverlage University ‐ Techne Press ‐ Athabasca University Press ‐ IOS Press ‐ Unipub – Oslo Academic Press ‐ Atlantis Press ‐ JISC Collections ‐ Universitat de Valencia ‐ Bochumer Universitätsverlag ‐ KITLV Press ‐ Université Libre de Bruxelles ‐ Brill ‐ KNAW – The Royal Academy of Arts  ‐ University of Calgary Press ‐ DANS – Data Archiving and and Sciences ‐ Verlag der Österreichischen  Networked Services ‐ Ledizioni – Ledipublishing Akademie der Wissenschaften ‐ Editions de l’Université de  ‐ NIOD, Netherlands Insitute for War  Bruxelles Documentation ‐ EKT – National Documentation  ‐ Open Book Publishers Centre; ‐ Open Humanities Press 45 netwo ‐ NHRF – National Hellenic Research ‐ Oxford University Press rk  partners  Foundation ‐ Pickering & Chatto Publishers in 2011 ‐ Forlaeggerforeningen – Danish ‐ Polimetrica Publishers Association ‐ Purdue University Press
  • 53. Who are OAPEN‘s stakeholders? Researchers Researchers Search and read Select, cite and write Libraries Select, index  and provide access Funders Allocate Funds Scientists  Evaluate ROI for publishers Evaluate  and select Publisher  Publisher and Agents Enhance and Distribute and sell produce media
  • 54. OAPEN‘s stakeholder approach • OAPEN‘s aims – A sustainable publication model for academic books in the HSS – To improve the visibility and usability of high quality academic research • OAPEN‘s motivation – We‘re publisher‐driven • Addressing the challenge of a changing publishing environment:  traditional models under pressure • Contribute to the sustainability of publishers – And mission‐driven • OA not just seen from a technocratic standpoint • Beneficial and cost‐efficient way of dissemination
  • 55. Libraries Just a virtual bookshelf? • OAPEN as publisher‐driven project but also  representing the interests of libraries • (1) Content aspect – The OAPEN Library as freely available, standardized and  quality‐proven selection of scientific publications – virtual shelf for libraries > showcase function • (2) Systemic aspect – OAPEN as catalyst in the transition process that libraries  currently undergo – Knowledge sharing – OAPEN as sandbox
  • 56. Research ers Overcome author pays? • Differentiation between producing role (authors)  and consuming role (readers) – General arguments pro OA are also true for OAPEN – But focusing on researchers as authors – Readers are taken care of by the libraries • An unique OAPEN asset – trade‐off for the wide‐spread author‐pays‐model through  a publication model based on the funding for an OA  publication by research funders and not the author – OAPEN Pilots and dedicated publication funds to facilitate  a sustainable OA publishing for publishers and authors
  • 57. Publisher s Finding the ideal OA solution er Publ b lish i sh u er Permit self‐archiving  rP (moving wall) In fo ve ct stm Impa Complementary OA  edition from author ent Simple OA infrastructure  from one  publisher Publi ss Complex OA  ce infrastructure from one  he s publisher ac rB ra mr nd te Joint OA infrastructure  ing g from several publishers Lon
  • 58. Funders „Not more of the same but…“ • Sijbolt Noorda (VSNU): „OA doesn‘t necessarily mean  to pump more money into the publishing system but  to channel the money already being spent in other,  more efficient ways.“ • What‘s in the interest of research funders and what  can OA (or OAPEN) deliver? – cost‐effective way to spend public money – quality‐assured scientific content  – transparent and competitive system – Considering economic AND scientific factors equally
  • 61. Exploitation of results and sustainability • Extension of activities • OAPEN Foundation • Future activities
  • 62. Extension of activities • 3 years support within NL: – UvA, LU, UU – KNAW – Royal Academy – KB – National Library – AUP – NWO – National Research Council
  • 63. OAPEN Foundation • Objectives: – Promoting OA book publishing in HSS – Developing OAPEN Library • Collection • Participating publishers – Developing business model
  • 64. Future activities • Conducting pilot projects – OAPEN‐NL, OAPEN‐UK – DE?, SE? • Collaborative projects – DOAB – Lund, SPARC Europe • Developing publication platform – Tools – Services • Aggregating OA books
  • 65. Developing a business model • Focus: OA books in HSS • Target groups  – Funders – Researchers, research institutions, research libraries – Academic publishers • Providing added value – OA collection, standardized metadata – Support for publishers, services and tools – Quality control – Metrics for impact measurement • Possible revenue models – Support from research funders providing OA funds – Fees from publishers – Shared publication platform for research institutes
  • 67. Description Foun Operator Content Share  IPR‐ and OA‐ ded of OA Policy A freely available  2009 OAPEN  HSS books, various  100% Several licensing  collection of peer‐ Foundation languages, OA; 800  options are  reviewed HSS  books in 3/2011,  available, All rights  monographs scientific scope reserved as most  restrictive license Over 50 universities pool  2008 Hathi Trust, office  8,4 mio. titles, 4,6  App.  IPR depends on the  their collection together,  operated by the  mio. books, all  25%  ind. content  restr. audience University of  disciplines,  (=2,2  providers, no  Michigan scientific scope mio.  dedicated OA  titles) policy  E‐Book‐Platform of the  2007 Service provider  73.000 E‐books,  0% Mostly DRM‐ German book trade  on behalf of the  partly with DRM,  protected content,  (Börsenverein) Börsenverein 1,3 Mio. print titles,  publishers assign  no specific scientific  licenses scope Joint platform of Florida‐ 2009 Florida Distance  < 1000 titles, mainly  App.  Dep. on content  based higher‐education  Learning  textbooks for  30% providers, OA =  fac. Consortium on  scholarly use,  Open Textbooks as  behalf of higher  scientific scope part of OGT+ education inst.;  cooperation with  Florida UP Platform aiming at  2001 EBSCO scientific scope,  ? Integrates OA  libraries and  >5000 e‐books content, 3.400  universities, EBSCO as  textbooks freely  eContent provider, restr.  available via reader  audience (no PDF download)