Social Media Ins and Outs Seminar

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Roominate Marketing

This is the slide deck from the Social Media Seminar held in Quincy, MA on Thursday, June 30, 2011.

Empresariales Tecnología

Social Media It is everywhere Why does it matter

Social Media It is everywhere Why does it matter How do you connect

Social Media It is everywhere Why does it matter How do you connect Making it all work . . .

Conversations have been multiplied billions of times over Information travels at the speed of thought Everything has been accelerated Business owners are overwhelmed

Make sense of it all Kate Dobens Henry O’Loughlin Zlatko Adilovic Mark Forrester

It’s still all about you andyour customer

Fundamentals Know, like and trust Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people

You NEVER get a second chance to make a great firstimpression -Ann Stephens

Is your “front door” attracting traffic?

What makes a Good Website Front End Middle End and Back End Programming Browser and OS Compatibility Search Engine Optimization (SEO) Mobile Device Compatibility Social Media Integration/Blog

Marketing Has Taken a 180° Marketing has changed from chasing leads To attracting leads From Outbound to Inbound

= A TV commercial stops running but a Youtube video lasts foreverA Newspaper ad stops running, but a blog post lasts forever

What it isn’t What it is Sloppy writing People ranting For techies Personal diary Target searches for Google Showcase expertise Start social discussions Capture leads Blog

What to do Gather up all of your content Use Host the blog on your website Start writing what people want to read Write compelling titles Blog

Create your own personal news feed,[object Object]

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

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2. Social Media It is everywhere

3. Social Media It is everywhere Why does it matter

4. Social Media It is everywhere Why does it matter How do you connect

5. Social Media It is everywhere Why does it matter How do you connect Making it all work . . .

7. It’s a Revolution

8. Conversations have been multiplied billions of times over Information travels at the speed of thought Everything has been accelerated Business owners are overwhelmed

9. Make sense of it all Kate Dobens Henry O’Loughlin Zlatko Adilovic Mark Forrester

10. Fundamentals

11. It’s still all about you andyour customer

12. Fundamentals Know, like and trust Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people

13. You NEVER get a second chance to make a great firstimpression -Ann Stephens

14. Is your “front door” attracting traffic?

15. What makes a Good Website Front End Middle End and Back End Programming Browser and OS Compatibility Search Engine Optimization (SEO) Mobile Device Compatibility Social Media Integration/Blog

16.

17.

18. Marketing Has Taken a 180° Marketing has changed from chasing leads To attracting leads From Outbound to Inbound

19.

20. One to many

21. Company holds the power

22. DisruptiveOutbound

23.

24. One to many

25. Company holds the power

26. DisruptiveOutbound

27. Traditional Media

28.

29. Many to many

30. Consumer holds the power

31. ChoiceInbound

32. = A TV commercial stops running but a Youtube video lasts foreverA Newspaper ad stops running, but a blog post lasts forever

33. Customers now find YOU

34. Benefits of Social Media

35. Blog

36. Blog

37. Blog

38. Blog

39. Blog

40. What it isn’t What it is Sloppy writing People ranting For techies Personal diary Target searches for Google Showcase expertise Start social discussions Capture leads Blog

41. What to do Gather up all of your content Use Host the blog on your website Start writing what people want to read Write compelling titles Blog

42.

43.

44.

45. Share media

46. Follow favorite brands

47.

48.

49. Invite your friends to join

50. Post short questions and blog posts

51. Integrate with your website and blog

52.

53. Retweet

54. Tweet

55. Followers

56.

57. Fill in your full profile

58. Create a blog feed

59. Who’s viewed you

60.

61.

62. Blog Call to action

63. Sales Funnel (Image from Hubspot Blog)

64. View on Youtube: http://youtu.be/eZHuZbTw13Q Keyword: Power Plumbing Yoularoid

65. View on Youtube: http://youtu.be/7PwSFOLfcoU Keyword: Dennis Calcagno Yoularoid

Notas del editor

Traditional media – TV, radio, printTraditional still works, I’m not here to say switch everything to social. Keep up the traditional, just start calling people to the social.
Then, the world wide web, the internet comes along. Marketers take the same outbound approach to messaging.Spam emails, pop up ads, flash banner ads
People have made lots of money blocking these disruptionsAs these things are going on and being developed, MySpace and Facebook, Google and Yahoo are coming outAllowing people to choose – choose which brands to follow, what websites to visitHere’s where the 180 degree turn takes placeWith search and social online, people have the ability to choose
Inbound Marketing is a book by Dharmesh Shah and Brian Halligan.
End the slide with this: So how can you start being inbound? A blog is the center of your online marketing universe
Misconceptions about blogging – these were my own misconceptions before I started a blogThese are still true, but they aren’t applicable to business blogging

Social Media Ins and Outs Seminar

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Notas del editor