The numbers say it all. The world is changing, accelerating, adapting rapidly. RosettaBrand aspires to help you throw off the old mass media-based practices of yesterday and usher in a new infotech-centric era by connecting you with your customers via your custom eReader app. Online and mobile audiences are increasingly demanding instantly gratifying and high quality content as well as an at-your-beck-and-call company approach. Our goal is to address that contemporary reality head-on by re-emphasizing your presence as a brand, a publisher and a tech-savvy thought leader. What we want to do • Connect you with your readers via your own personalized eReader app. How we’re going to do that • Show you how to develop branded content • Show you how to manage it Why we’re the right people to do it • We have 12 years of experience. • We are fast becoming a leading think tank on the matter • We know publishing, we know brands, and we know how to unite them in relation to our customers. www.RosettaBrand.com

1. Rosettabrand’s
Branded App
Solution

2. of marketers believe
MOBILE
MARKETING is core
to their business
have a
DEDICATED
MOBILE
MARKETING
team
rate WEBSITE
TRAFFIC from
mobile website
or app as the
most important
metric
As of July 2014 there are
approximately
1.3 million
downloadable apps.
have INTEGRATED
MOBILE MARKETING
into their overall
marketing strategy
71%
58%
68%
43%
The Numbers
Some things to consider from Salesforce.com<http://Salesforce.com>’s “2015 State of
Marketing” Report:

3. vv
T
he numbers say it all. The
world is changing,
accelerating,
adapting rapidly.
RosettaBrand aspires to help you throw
off the old mass media-based practices of
yesterday and usher in a new infotech-centric
era by connecting you with your customers
via your custom eReader
app. Online and mobile audiences are
increasingly demanding instantly gratifying
and high quality content
as well as an at-your-beck-and-call
company approach. Our goal is to address
that contemporary reality head-on by re-
emphasizing your presence as a brand, a
publisher and a tech-savvy thought leader.
Introduction

4. v
How We Get
You There
W
e want to give you the
tools and thought-driven
expertise to manage
your sales &
downloads, your
analytics as well as your
digitalmarginalia
feature. By integrating our white-label
platform within your eReader app, we
effectively help you create a mobile
ecosystem through which you are able
to engage with your customers and
distribute original, attention-grabbing
content.

5. v
The Specifics
W
e envision your eReader
app not as a stand-
alone offshoot of your
website, but as a key
compliment to it. Through search
engine optimized
landing pages you will in
time convert website hits
to downloads and then
eventually to in-app purchases. This
will boost sales and downloads while
allowing you to play a role in your
customer’s day-to-day when he or she
unlocks their phone and sideswipes that
page where your eReader app sits alertly.
Sales and Downloads
»

6. v
O
bserve.
Understand.
Know.This 3-step process
is key to analyzing your eReader
app data and harnessing it. Greater
traction means greater responsibility.
Your eReader app will seek to soothe
confusion by giving you up to
date, real time insight
on what is selling, when it is
selling and how it is selling.
Analytics
»

7. v
Y
our customers will be thrilled to
discover that their mobile reading
space doubles as an interactive
workspace. They will find comfort in
knowing they can engage directly with the
eReader app you’ve developed for them
by incorporating notes and comments
that embellish their mobile reading and
writing experience.
Digital Marginalia:
»

8. v
S
taying the course with your
customers largely means tailoring
your business model to suit their
needs and demands. Your eReader app
does this seamlessly by implementing a
subscription model and In-App purchase
system that reflects the expectations of
your customers.
In-App Purchases and
Subscription Models
»
Engaging With
Your Customers

9. v
S
implicity is key. That is part of
our philosophy and the trending
rhetoric of the 21st century. Gift
cards and coupons are a timeless method
of advertising, but their predominance
as physical objects is a thing of the past.
Your eReader app makes distributing
gift cards and coupons virtually smooth
and also nudges desired traction into
a tangible, longer-term customer
commitment to your content and platform.
Gift Cards and
Coupons
»

10. v
N
ook. Apple. Android. Windows. Kindle. We see RosettaBrand’s 12 years
of experience and expertise as the perfect ingredients in an eReader app recipe for success from
the development stage to the Apple store homepage. We know marketing.
We know publishing. We know brands. Our branded app solution is that quintessential
synthesis of all three.
Taking our queue as a digital marketing think tank is a commitment to being prepared,
informed and enlightened. Where RosettaBrand succeeds is in our unfailing
willingness to think outside the box and approach the digital marketing changes of the infotech era
honestly, creatively, proactively and with that spirit of imagination so
often missing from the advertising world.
Why Our Solution Works and Matters

11. Drop us a line http://rosettabrand.com/contact.html