7. Quick & Easy Broadcasts of Bank News & CSR Initiatives
8.
9. The Target Audience should include, individuals from age 15 upwards. Although, more often than not an adult would be the ideal person to receive communication from us.
10. Banks have Products ranging from those that encourage early savings, loan products, retirement schemes, etc. These products thus require a broader target group.
11. Research identifies that the highest number of social media users in India are in the age group of 15-24 & looking for a job or planning for further studies. (http://www.penn-olson.com/2011/01/04/social-media-india/)
12. LinkedIn shows a highly active age group from 25-35; which would be working population who have funds for savings & investments.
13. Indian’s are becoming more & more independent no matter which generation they are from & rely on the world wide web for their everyday needs.
14.
15. TWITTER is a Real time feed where one can tweet, retweet, reply & tag which makes it quick, easy & highly effective.
16. LINKEDIN helps to target the working community. Making it easier to network with Potential Customers & Employees.
17. YOUTUBE does not require day to day updates. Use of Youtube ensures a greater user reach. Video viewing online has increased tremendously in the past few years. Youtube videos can be optimized using tags which will make them more findable.
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19.
20. Query Form on the Facebook Page to support the idea of Insta-Banking.
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